question R3

Discussion: (150 words)

Reflecting on the paper you selected for Case 3, describe the methodology used to test hypotheses and discuss if it was appropriate or not and why.

Selected for my case 3: https://pdfs.semanticscholar.org/1ce0/5e0b8972cbb97914eaca527741d11cfd99c3.pdf

Story, V. M., Boso, N., & Cadogan, J. W. (2015). The form of relationship between firm‐level product innovativeness and new product performance in developed and emerging

My notes:

(My area of interest): Market demand and organization culture on innovation and performance relationship

Cite sources within your comment to support your statements.

Include references, properly formatted