Business plan

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REFORMATI ON MARKETING PLAN

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BUDGET Loss, Profit & Budget Statement

MARKETING TRATEGIES Material Conversion Retention Promotion

Executive Summary – SMART GOAL Assumptions

MARKET OBJECTIVES

ABOUT US Company revolution

SITUATION ANALYSIS Customer Analysis S.W.O.T Analysis Marketing mix differentiation

Sustainable and fast- fashion clothing brand. Elegant design

fashion from multiple products.

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OUR EVOLUTION

2009 Reformation was created

2013 Opened a factory in LA and

sold directly to the customers

2020 264 Millions in revenue

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WHAT SETS US APART?

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sustainable resources and reduce the

endangered resources requiring proactive

solutions and maintenance

four seasons, workplace-friendly clothing

where the consumers can find items that are suitable for any time of the year, remain the

elegance but comfort.

We care about the clients’ shopping

experience

SUSTAINABILITY MORDERN CARENESS

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GOALS

GOAL 3 We will publish our vendors and suppliers that are already certified

GOAL 4 Wholesale in the next two years must improve stably by 20%

GOAL 1 By 2023 our fabrics clothing will

be from preferred plan-based or recycled fibers

GOAL 2 The revenue increases >15%

annually (Prior year to 2020). Our goal is to reach 2,4% higher

LONG TERM

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BUDGET

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35% General and

Administrative

10% Depreciation

35% Sales &

Marketing 20,000,000 Annually dget

20% Research and Development

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BUYER JOURNEY

Awareness

Decision

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Consideration

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FAST-FASHION CONCEPT

INTERESTS

BUYING SITUATION

EMOTIONAL BUYING HABIT

SHOPPING CHOICES

Customers who engage with influencers and Reformation

brand ambassadors.

CUSTOMER ANALYSIS

Simple choice

High quality clothes

Is aware of climate change

Minimalism

Encourages local businesses Online Store

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80 % 20

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Customers who buy the above-average price as a

gift.

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Customer who live in the Metropolitan area

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SWOT ANALYSIS

Strengths One of the pioneers in using recycled material in the

fashion industry. Develop the methodology of incorporating sustainability The internal system of

employees development is stable and opens for innovation and goal.

Opportunities Partnership with resale platforms by the recycling

criteria. Introduce the concept in the new markets: Asia, Australia, and Canada. Establish more REF's factories

and occupations in the U.S.

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Weaknesses 70% of the sale comes from

online shopping. High pricing leads to the least flexible segment of customers.

Threats Develop the message of zero waste and

recycle clothing to the general community is challenging. Established fashion

companies are getting into the methodology as well.

S W O T

Zara Yes, this is the ringed one. It’s a gas giant, composed mostly of hydrogen and helium

Everlane Venus has a beautiful name, but it’s terribly hot, even hotter than Mercury

Reformation Mercury is the closest planet to the Sun and is only a bit larger than our Moon

Pretty Green Despite being red, Mars is a cold place, not hot. It’s full of iron oxide dust

•Reformation overcomes the competitive barriers. We hold 13% overall the currently market 160M over 1143.38M total.

MARKET SHARE

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Reformation 160.M

Everlane 202.3M

Nasty Gal 98.8M

Pretty Green

51.49M

Joules Group

55.79M

Tobi 75.M

Zara 500.M

Marketing Objectives

Goal To increase 15% annual

revenues

Key Action 1 To expand the international

market

Key Action 2 To connect customers

and employees via environment

educational resources

To contribute to the sustainability branding process.

Jupiter It’s a gas giant and the biggest planet in our Solar System

To build partnerships with ThredUP and other resale platforms

Collaborate with public figures who influence wisely in the fashion trend.

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Marketing Strategies

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Material Conversion Retention Protion

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THANKS

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Does anyone have any questions?