Business 2

——Develop new markets

Q U N A R . C O M OLIVER 747980

Table of contents

· Company overview · Idea description · Target market · Problem-solving

· SWOT analysis

-Chinese online travel website

- China's leading travel search engine

- the world's largest Chinese online travel website

- founded in February 2005

- a real-time search for tourism tickets

- group purchases of travel products

- travel information services

- third-party travel resources.

COMPANY OVERVIEW

IDEA DESCRIPTION Develop

new

markets

International

website

—language

—customs

···

Increase

APP

download

rate

Advertising

Improve

service

quality

TARGET MARKET Potential tourists within China

（The original）

young people

(college students)

Those who want to travel to China

(foreigners)

· Travel needs · Reduced income

· Free travel · low income

· Entry restrictions · Tourist attraction

compete Target

PROBLEMS SOLVING

UNDERSTANDING &

USE

APPROACH

PLATFORM

SWOT ANALYSIS WEAKNESS

OPPOTUNITY THREAT

STRENGTH

1. Popularity 2. Tourism resources 3. Price

1. Website Quality 2. funds 3. Reputation

1. Fierce competition 2. COVID-19 3. Homogenization

1. Travel needs 2. Post-pandemic era 3. price advantage

thank you