Case study

CASE STUDY

You receive an email from Nancy Tooket, Managing Director: Retail Operations, BizOps Enterprises

Subject: Company profile and branding update

Hello,

As discussed at our recent management meeting, BizOps Enterprises has decided that it is time to refresh its brand and increase the company profile with a view to increasing market share, particularly in the retail arm of the organisation. market; Lamarck has 38 per cent; Apollo has 15 per cent; Fergusson’s has 9 per cent; and smaller businesses make up the rest.

Recently, there have been some issues with our current approach identified through anecdotal information. The problem appears to be a lack of innovative ideas to project our brand, resulting in loss of potential customers and declining market coverage. We know that there is room for improvement in how we are perceived in the market place. We already have a few ideas but it would be good to know what the current perception is – from our existing customers and also from potential customers. I would like to get ideas from our staff as well.

As our marketing manager, could you please conduct some research and let us know a bit more about the following so we can think about how we should move forward:

• Current perceptions of BizOps Enterprises

• Best practice in the use of logos and branding activities

• What other businesses are doing in this area

Refer to the ‘Project Instructions’ section that follows for details of the tasks you are required to complete.

Regards,

Nancy Tooket

Managing Director: Retail Operations

You will need to access and read the following BizOps Enterprises documents, policies and templates to familiarise yourself with the scope of the organisation’s operations by reviewing the links and templates provided below:

• Company profile link - http://chilp.it/c6a7f96

• Company business plan - http://chilp.it/eb45dfd

• Organisation operational plan - http://chilp.it/86d764e

• Information management policy - http://chilp.it/6ea904b

• Confidentiality policy - http://chilp.it/ac4112b

• Privacy policy - http://chilp.it/a4d48b4

• Communication plan template

• Risk management plan template

• Collected staff data - http://chilp.it/051e3eb

• Collected customer data - http://chilp.it/783d09a

• Sales report

Task 1 – Report writing MAX-2000 words and each section should be in between 200-250 words.

Prepare a report that gathers business information needed for informed decision-making in BizOps. As part of the report, you will need to do the following:

a. Access the collected staff data and collected customer data using the provided weblink.

1. Collected staff link - http://chilp.it/051e3eb

2. Collected customer data link - http://chilp.it/783d09a

This data was collected by a series of surveys seeking opinions on branding and marketing issues. You may include information collected via such other methods as staff performance appraisal feedback forms, focus groups and customer perception reports.

b. Review the sales report attached in (Appendix-5). You may consider such other business performance data as market share and information gathered via third-party reports.

Appendix 5- BizOps Enterprises sales report

This sales report provides real-time data and information on BizOps’s sales performance from July to November. The following tables show:

• the income statement

• a breakdown of revenue provided by each sales channel

•Performance statistics for sales generated through ecommerce – specifically through BizOps’s website and online shopping.

Income statement (profit and loss YTD)

c. Identify, define and analyse business problems and issues, such as financial, operational, cultural and behavioural issues.

d. Identify information required to reach a decision on problems/issues, such as reviewing staff survey evaluations to address staffing issues.

e. Test information for reliability and validity and reject where contradictory or ambiguous.

1. Gather corporate knowledge and other information that is not held in formal systems, such as knowledge of internal processes.

f. Review the information that has been provided, such as by consulting with managers and team leaders.

TASK 2 – Make a one page role play by verbally communicating with stakeholders from formal and informal networks. This may include organising a brainstorming session with colleagues or consulting with an industry network in a meeting.

Task 3 – Report writing MAX-2000 words and each section should be in between 200-250 words.

a. Prepare a report that analyses and reviews the information and knowledge collected in Task One. Please refer to Task 1 from a-f and make a report writing.

b. Objective – Paragraph 2 in case study. – Please refer to paragraph 2 of the email made by Nancy Tooket (Managing Director: Retail Operations)

Identify the objectives of the information analysis and ensure they are clear, relevant and consistent with the decisions required.

TASK 4 - Ensure documentation reflects a logical approach to evaluate evidence and draw conclusions, such as making sure documentation is clear, realistic and relevant. (250 words)

TASK 5 - Outline any necessary adjustments to the management information systems or decision support systems to make sure they meet the information-processing objectives. (250 words)

TASK 6 - Write a report outlining the decision-making process to address the identified business issues. As part of the report, you will need to do the following:

1. a. Review whether sufficient valid and reliable information/evidence is available to Support a decision. (200 words)

b. Use a risk matrix to evaluate whether risk management plans are appropriate to determine an acceptable course of action. (200 words)

c. Identify and recommend appropriate quantitative methods to assist decision-making, such as data modeling, cost–benefit analysis, break-even analysis and a feasibility study. (200 words)

d. Consult with specialists and other relevant groups and individuals in the decision making process. This consultation meeting will be observed. (200 words)

e. Outline how the group/individual making decisions has the authority to do so. (200 words)

f. Outline how decisions are made in a timely manner, and in accordance with BizOps’ guidelines, procedures, objectives, values and standards. (200 words)

2. Use the Risk Management Plan Template below:

3. Undertake statistical analysis, sensitivity analysis and other techniques to draw conclusions based on the information and knowledge. The analysis must be selected from the following methods:

• correlation calculations • short- to medium-term trend analyses • long-term trend analysis • dynamic programming linear programming • queuing theory • simulation • transportation methodology • regulation analysis • Probability assessments. (350 words)

4. Explain the Organizational plan and company business plan. Use this link to answer: (250 words)

Organizational plan – http://chilp.it/86d764e

Company Business Plan - http://chilp.it/eb45dfd

Task 7 –Disseminate information ( Communication) Each Section Minimum 150 words each.

a. Use Communication Plan template Annex 3 – Below is the template:

b. Outline how information will be disseminated to the relevant groups throughout BizOps using the Information below using the links (150 words each section)

a. Management Policy - http://chilp.it/6ea904b

b. Company Business plan - http://chilp.it/eb45dfd -

c. Confidentiality Policy - http://chilp.it/ac4112b

c. Organizational Operational Plan - http://chilp.it/86d764e

d. Privacy Policy - http://chilp.it/a4d48b4

TASK 8 – Make a 1 page role play during the meeting on how to disseminate information to stakeholders and specialist in a formal situation using the communication plan and the purpose of the session.