How do ethical values influence the purchasers of luxury goods

Methodology

Sample: 100-150 size

Chinese student living and studying in the UK (university of Birmingham)

5-liker scale

Question:

1. Have you purchased luxury goods?

2. Age ?

3. Gender ?

4. Education ?

Perception question

1. Customer perceived value for luxury goods

Which dimension of luxury perception has a greater impact on Chinese students？（financial value, Functional value, individual value, social value） base on the dimension of luxury perception of lr part 1

I would like to use luxury good in my life.

I think that luxury goods can reflect my financial value.

I think luxury goods can show my social status.

I think luxury goods can make me happy.

I will pay attention to quality (material) when buying luxury goods.

I think buying luxury goods can enhance my personal image.

Base on collectivism (Chinese) consumers purchase behavior of lr part 3

I will pay attention to the luxury good of the others around me.

I will listen to my friend suggestions when buying luxury goods.

I will buy a unique luxury to show my special personality.

I prefer to buy classic style of luxury good.

I bought more luxury goods in the UK than in China.

Compared with China, I prefer to buy luxury goods in the UK because of the cheaper prices.

2. The impact of ethical consumption and 3. Exploring the impact of the use of luxury animals materials on the purchase of luxury goods？ Lr Part 3

I am aware that luxury brands use animal materials in their marketing strategies.

I think I understand ethical consumption.

I think animal materials should not be used in luxury goods.

I think that using natural materials that pertains to any use of animals is unethical.

I am not against the use of animal materials as a fashion trend.

I will focus on the raw materials of luxury goods when I buy luxury goods.

I think I am an ethical consumer.

I refuse to buy luxury goods made of animal materials.

I think buying luxury of use animal materials behavior is unethical consumption.

Even if the price is higher, I am willing to buy ethical luxury goods.

I would recommend products that are ethical, if someone wants to buy luxury goods.