Marketing for Tourism, Hospitality and Events

SIGNIFICANT QUESTION FOR EXAM IN MARKETING

Short Answers

1.What is Attitudinal Loyalty? Give an example.

Answer: 4 to 5 sentences and One Example.

2.What is the marketing mix?

Answer: 4 to 5 sentences and One Example.

3.What is the extended marketing mix?

Answer: 4 to 5 sentences and One Example.

4.Describe a sales promotion in the hospitality industry.

Answer: 4 to 5 sentences and One Example.

5.What is market segmentation?

Answer: 4 to 5 sentences and One Example.

Essay

6.Explain the different marketing positioning between Fullerton Hotel and Holiday Inn Express Hotel? How to analyze market positioning between two companies?

Answer: Essay 200 words

7.Why are customers are willing to pay a higher price on branded products than unbranded ones? What is the importance of brand loyalty that applies to the tourism and event industry?

Answer: Essay 200 words

8.What are the different types of promotional activities and techniques used by the tourism hospitality and event industry? Identify and discuss its strengths and weakness also?

Answer: Essay 200 words.