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Question 9 of 9

Question 9 of 9

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Suppose Time Warner could sell Showtime for $9, and History channel for $8, while making Showtime-History bundle available for $13. Should it use mixed bundling. i.e., sells products both separately and as a bundle?

Your answer must include the profit with mixed bundling and you must explain your assumption about the market share.

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Question 9

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