essay

Question 1 of 5

Why is it important to develop a business plan?

In class we witnessed good and bad business pitches that showed the audience whether companies had thought through/had solid business plans. What are the key questions that a successful business plan answers?

Select one of the pitches from the following: https://www.alexanderjarvis.com/collection-of-the-best-tech-startup-pitch-videos/

Demonstrate the questions that they answered. Did they miss any questions? Would you invest in the company based on their presentation? Why or why not?

Maximum number of characters (including HTML tags added by text editor): 32,000

Question 2 of 5

* What's the equation that provides a framework for financial accounting?

* Define each of the parts of the equation.

* Provide examples of each part: i.e. where does machinery belong?

Maximum number of characters (including HTML tags added by text editor): 32,000

Question 3 of 5

Explain the value/purpose of each of the following.

Do NOT just provide definitions of what they are, tell me WHY they are important to a business IN YOUR OWN WORDS.

Where/when would they be important for the company?

* Balance Sheet

* Income Statement

* Cash Flow Statement

* Operating Budget

* Financial Feasibility Analysis

Maximum number of characters (including HTML tags added by text editor): 32,000

Question 4 of 5

* Define the role of leverage.

* Explain the value of Other People's Money.

* If you could lease a machine monthly or buy a machine outright for use in your business, how would you determine whether to buy or lease? (providing an example is great)

Maximum number of characters (including HTML tags added by text editor): 32,000

Question 5 of 5

Pick ONE brand identified in the article for analysis:

http://blog.hubspot.com/marketing/instagram-best-brands#sm.001vtyczu15drf3lw0c22lwc6rlee

* Who is the target audience?

* What is the anticipated result?

* If you were head of marketing at the brand, what Key Performance Indicators would you use to PROVE that your strategy is working?

* How would you allocate resources (people, content, money) to enhance the direction of the strategy?

* Identify how the company is funded- is it private, public, where did start-up capital come from (if newer), or what was the product/service that is attributable to the company's breakthrough in the market (i.e. if an established brand like Apple, you would point to the iMac, sales, strategy, etc...

* Do you agree that the brand is successful in their marketing plan at large- not just inside Instagram? Point to factors that support your belief.

* As a consumer, would you buy this product or service based on the marketing strategy now that you have a deeper understanding of? Why or why not?

Maximum number of characters (including HTML tags added by text editor): 32,000