consummer globe market

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QUESTION 1

1. Which of the following is a strategic marketing implication for "Dependents Segment"?

a.

Providing consumer oriented products such as convenience items and imported food ingredients

b.

Selling high-quality goods

c.

Using imported product to symbolize their status for upper income consumers

d.

a, b, & c

2.5 points   

QUESTION 2

1. Which of the following price range of apparel segment has an opportunity to position its brands in China in this economic downturn?

a.

High price range

b.

Low price range

c.

Lowest price range

d.

Middle price range

2.5 points   

QUESTION 3

1. In the criteria of global market segmentation, value is the most basic segmenting factor.

 True

 False

2.5 points   

QUESTION 4

1. ___________is Australia's largest manufacturing industry, contributing about 19 percent of total output.

a.

Automobile

b.

Steel

c.

Food processing

d.

Textile

2.5 points   

QUESTION 5

1. Which of the following is  not  an universal code for a global market?

a.

English

b.

Barcode

c.

American movie

d.

Spanish

2.5 points   

QUESTION 6

1. Which of the following is  not  a company's strategy for distributing quality chocolate to foreign market with hot climate?

a.

Company owns display cases in stores for maintaining good quality

b.

Increasing fat content of chocolate for soft texture

c.

Reducing fat so that chocolate does not melt

d.

Distributing to air-conditioned stores for good quality

2.5 points   

QUESTION 7

1. Only 10% of the 6,200 consumer magazines published today in the U.S. are general-interest titles, down from 30% two decades ago.

 True

 False

2.5 points   

QUESTION 8

1. Strategic marketing implications for Seekers segment includes using imported products as both a status symbol and as a sign of ethnic pride.

 True

 False

2.5 points   

QUESTION 9

1. Which of the following is an advantage of e-retailing to apparel retailer?

a.

High cost for training employees

b.

Offering standard sizing system

c.

Expanding brand awareness globally

d.

a,b & c

2.5 points   

QUESTION 10

1. Switzerland, Germany, and the Netherlands belong to “Rocking Chairs” in global market segments.

a.

True

b.

False

2.5 points   

QUESTION 11

1. Which of the following country does  not  belong to global market segment “Climbers”?

a.

Japan

b.

Hong Kong

c.

Isral

d.

New Zealand

2.5 points   

QUESTION 12

1. Market segmentation can be effectively used for identifying the unique needs of a specific target.

 True

 False

2.5 points   

QUESTION 13

1. Which of the following is  not  a key marketing strategy for "Luxury and leisure" countries?

a.

Specialized magazine

b.

High-tech positioning for technical products

c.

High-tech positioning for sporting goods

d.

Canned food

2.5 points   

QUESTION 14

1. Which of the following can be a marketing universal in global marketplace?

a.

Product

b.

Promotion

c.

Price

d.

Place

2.5 points   

QUESTION 15

1. Which of the following is a multinational market region for Europe?

a.

EU

b.

ASEAN

c.

NAFTA

d.

Mercosur

2.5 points   

QUESTION 16

1. Which of the following is  not  a country belonging to United States-Central American Free Trade Agreement (CAFTA)?

a.

Costa Rica

b.

Honduras

c.

Guatemala

d.

Brazil

2.5 points   

QUESTION 17

1. ______________ is a phenomenon of cross-branding that exists when the same designer or brand name is carried by multiple categories, such as apparel, home furnishings, or toiletries.

a.

Lifestyle retailing

b.

Merchantainment

c.

Entertaining retailing

d.

a, b, & c

2.5 points   

QUESTION 18

1. Which of the following country is one of the largest apparel exporters due to its outsourcing?

a.

Bangladesh

b.

Japan

c.

Sweden

d.

U.K

2.5 points   

QUESTION 19

1. Government regulations are often very strict in order to protect the domestic market.

 True

 False

2.5 points   

QUESTION 20

1. With respect to climate or geographic condition, packaging for international market should be considered that

a.

The product itself has to be protected against longer transition times.

b.

Any preservative is used.

c.

The product has to be organic

d.

The product has to be approved by USDA

2.5 points   

QUESTION 21

1. Match each country to its market segment.

Turkey

Bangladesh

Japan

South Korea

Germany

A.

Dependent

B.

Climber

C.

Rocking Chair

D.

Seeker

E.

Luxury and Leisure

2.5 points   

QUESTION 22

1. American-made boots are "practical" but not interesting to most European consumers. This implies that ___________ is important to the product-adaptation decision for foreign markets.

a.

Government regulations

b.

Cultural difference in consumers' preferences

c.

Cultural difference in economic development

d.

All of the above

2.5 points   

QUESTION 23

1. Which of the following is  not  a concept that Ralph Lauren "Merchantainment" website offers to the customer?

a.

In-store experience

b.

A lower-priced retailing option

c.

A blending of merchandising and entertainment

d.

Customer opportunity to create their own apparel coordination

2.5 points   

QUESTION 24

1. All beef and poultry products in Japan must be certified as "halal ".

 True

 False

2.5 points   

QUESTION 25

1. Which of the following would be a potential market for countries in the segment of 'Climber'?

a.

Western style family restaurants

b.

Imported agricultural products

c.

Computers

d.

Chemicals

2.5 points   

QUESTION 26

1. This is based on culture-related criterion in global segmentation.

a.

Benefit segmentation

b.

Value-based segmentation

c.

Lifestyle segmentation

d.

Behavioral segmentation

2.5 points   

QUESTION 27

1. As a marketing universal, ________ is a concern for price paid compared with quality received.

a.

Prestige sensitivity

b.

A proxy for quality

c.

Value consciousness

d.

a, b, & c

2.5 points   

QUESTION 28

1. Which of the following is  not  a barrier of online shopping for clothing from a consumer's view?

a.

Right size

b.

Accurate color

c.

Try-on clothing

d.

Lower price

2.5 points   

QUESTION 29

1. __________ focuses on whether or how much people buy or use a product.

a.

Benefit segmentation

b.

Behavioral segmentation

c.

Global market segmentation

d.

Value-based segmentation

2.5 points   

QUESTION 30

1. English is dominant in brand names and advertising in France.

a.

True

b.

False

2.5 points   

QUESTION 31

1. Which of the following is  not  a criterion of global market segmentation?

a.

Economic development

b.

Age and family size

c.

Lifestyle

d.

Language

2.5 points   

QUESTION 32

1. Which of the following is  not  a consumer factor that marketers should analyze before entering into foreign market?

a.

Population density

b.

Consumption patterns

c.

Psychological characteristics

d.

Cultural criteria

2.5 points   

QUESTION 33

1. Zara tends to work best in less developed retail economics.

 True

 False

2.5 points   

QUESTION 34

1. Which of the following statement is  not  a global consumer demand for global brand?

a.

Japanese younger consumers prefer low price of global brand.

b.

Consumers in India want to have same product style as U.S. market.

c.

China is a market for designer brands expansion.

d.

Fashion is becoming great thing in China.

2.5 points   

QUESTION 35

1. This industry is number one source of foreign exchange earnings for the United States.

a.

Information technology

b.

Apparel industry

c.

Automobile

d.

Tourism

2.5 points   

QUESTION 36

1. Which of the following is the number one activity of Canadian tourists do in U.S.?

a.

Shopping

b.

Participating in cultural performance

c.

Sightseeing

d.

Participating in festivals and fairs

2.5 points   

QUESTION 37

1. Which of the following brand is  not  an example of lifestyle brand?

a.

Ralph Lauren

b.

Missoni

c.

Coach

d.

Versace

2.5 points   

QUESTION 38

1. Non-tariff barriers contain

a.

Product quality

b.

Promotion

c.

Price

d.

Quota

2.5 points   

QUESTION 39

1. Which of the following is  not a reason why apparel retailers pay special attention to global expansion?

a.

Domestic market saturation

b.

Global consumer demands for global image brand

c.

Outsourcing for price competition

d.

To improve product quality

2.5 points   

QUESTION 40

1. Members of Association of Southeast Asian Nations has been hampered by governmental inexperience, undeveloped resources, labor problems, and chronic product shortages.

 True

 False