Team Project

We live in an era where our lives are based on electronic media. Unlike the far-gone days, we rely on electronic media to get work done efficiently. When it comes to business work, social media plays a significant role. Whether it is about promoting a product, starting a business, sharing new innovations or notifying about the negative side effects of a certain product, social media plays a major role when it comes to business.

So major celebrities such as Kylie Jenner, Ariana Grande, Rihanna, they promote their products such as perfumes and cosmetics and often their merch in their personal social media account. Their companies earn a significant amount of profit through advertising their products through social media platforms such as Instagram, Snapchat, Twitter and Tik Tok.

Unlike the early days where people were only capable of accessing the local television broadcast series, people now tend to access the internet and watch news and other entertainment methods via social media. So, advertising a product or your business through social media can benefit a business since many people can access the content easily and also, it’s less costly than advertising it on a newspaper, on the television or on a billboard.

And in a social media platform you can directly get reviews from the customers and new ideas from them to either upgrade your product or to discontinue products with faults which aren't made for customer standard.

Also, social media advertising promotes high sales. When people truly admire the service or product the company offers, the customer post a reel regarding the experience of shopping in your store. This invites fellow customers and new customers who are interested in experiencing the service your company offers according to the social media post. So is for the negative side. If a customer experience something bad at the company, then it would create a backlash for the company and this may trigger in sales reduction and getting a black name for the company.

But if we are confident as a company about our product or service, why not try out launching our official social media website?

Reference

TL Tuten, MR Solomon - 2017 - books.google.com

Social Media Marketing - Tracy L. Tuten, Michael R. Solomon - Google Books

D Evans, S Bratton, J McKee - 2021 - books.google.com

Social Media Marketing - Dave Evans, Susan Bratton, Jake McKee - Google Books