Team Project

With the gradual development of science and technology and the gradual coverage of social media websites around the world, many enterprises need to start adapting to the new ways brought by social media websites to ensure their normal operation. Therefore, this report will describe in detail the various impacts (including benefits and losses) brought by social media websites to study whether these social media websites and activities are beneficial to the company and whether they can promote the company and products.

Q:What are the advantages of social media websites compared with traditional media?

Reference:Mulikat Abdulraheem,Ebun Omoniyi Imouokhome, 2021, “The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited”

https://doaj.org/article/fc21382ee0c64195b94534f8b68cf5ee 

At a large group of people at the same time without spending much money compared to the traditional media (Kathiravan,2017). The evolution of social media is linked to the development of communication technology since the end of the 19th century. It all started with Samuel Morse, who sent his first telegraph in 1844 between Washington, D.C.and Baltimore. However, communication cannot be regarded as social media because telegrams do not deal with a larger community and do not take place online. It is used to send a message between two people. Social media started in the late 1970s with the development of the Internet. It came in when most organizations searched for how they could use the computer to send messages to one another. In the 1990s, personal computers came in and set the stage for the beginning of social media. The fact that an individual could log on to the Internet, write about what he/she feels or what he/she is doing, post it to people to read, and get feedback made people understand the significance of the Internet (Jones, 2015). Social media today has become an integral part of people’s lives around the world. At the beginning of 2020, there have been 4,5 billion users of the Internet, and about 3,8 billion are active users (Kemp, 2020). The way organizations relate with others will continue to change with social media. A new organization will be established, and individual preferences will continue to change. It is seen as the online tool that individuals use to influence the knowledge, content, points of view, and media itself. It can be referred to as social networking sites like Facebook, Twitter, Instagram, Pinterest, YouTube, and others. According to Owusu-Acheaw and Larson (2015), social media is the use of the Internet through Twitter, MySpace, Whatsapp, Facebook, and others for communicating, uploading photos and videos, and sharing of ideas by users.Business organizations today have realized that technology is a major factor in expanding markets. It has contributed to the entire marketing strategies around the world. Advertising and sales promotion also focus on emotional, physical, and social factors compelling to consumer behavior. Hence, it is an element that must be unified into technology-based marketing (Akram & Kumar, 2017). As a result, organizations need to consider the four essentials of the marketing mix: product, price, place, and promotion (Akram&Kumar, 2017). The idea of social media has topped the list of many business executives, decision-makers, and consultants. They try to look for means to make use of the available applications profitably. This application includes YouTube, Facebook, Twitter, Wikipedia, and others. Consumers mostly us the Internet to check message content, watch it, read it, and use the content to buy products and services needed (Pourkhani, Abdipour, Baher&Moslehpour, 2019). Social media sites are important tools that organizations cannot ignore to succeed in contemporary society. In today’s competitive environment, it is not just enough for organizations to maintain a good.

Hayford Amegbe, Henry Boateng, Farouq Sessah Mensah , 2017, Brand community integration and customer satisfaction of social media network sites among students,

https://doaj.org/article/0bf88dba20e041f78d8301a4ba9df382 

According to Ellison et al. (2007, p. 1144) “online SNSs support both the maintenance of existing social ties and the formation of new connections”. In another study conducted by Pew Internet Research (2014) it was revealed that as of January 2014, 19% of online adults use Twitter, September 2013, 71% adults use Facebook, 17% use Instagram, 21% use Pinterest and 22 % use LinkedIn. This suggests that SNSs usage is on the increase and the time have come for marketers to understand these social behaviours on these SNSs to enable them to build brand communities which would enhance their brands. Satisfaction is the key in the engagement and relationship building among SNSs in building brands.

Preshita NehaTudu, Pathak Pramod, Social Network Sites:Can they enhance Employee Productivity in an organization?

Social Network Sites: Can they enhance Employee Productivity in an organiza...: Discovery Service for Yorkville University. (ebscohost.com)

If influenced in a different way, social networking can help organizations and its employees be more productive andfacilitates organizations with the incredible knowledge and information that need to stay on top of business industry.A survey conducted by AT&T on 2,500 employees in five European countries found that 65% SNS users proved tobe more efficient workers, 46% SNS users shared more creative and ideas, 38% SNSs helped them gain knowledgeand come up with solutions to problems, 36% SNSs allowed them collect knowledge about employees andcustomers, and 32% SNSs created team building opportunities. Employees also reported that social networking has become part of workplace culture (AT&T, 2008).