Q1

Find an article that discusses the two topics of market research and innovation.

· Summarize the article, noting examples and key points.

· Next, analyze the article. What do you think about what is discussed? Are there key considerations missing or other issues?

· Finally, how do you see market research evolving in the future, specifically considering online/social factors and the dramatic increase in available data?

· Please include a link to the article.

The essay should be at least 300 words.