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ASSIGNMENT OUTLINE

Assignment title: Qualitative Project

Weighting: 30%

Faculty responsible: Mr. Vlad

Program: BBA6

Course name: Business & Academic Research Methods

Course number: GEN 4153

Hand-out date: Week 10

Hand-in date: Week 14, Sunday, June 19th, before 23:55

Assignment Overview:

Students will propose and carry out an applied qualitative research project in pairs. They will propose a

specific research question (see Topics section) and a design that will allow them to answer it within the

given parameters:

- deductive approach

- secondary and qualitative data (text)

- thematic analysis.

The results of the research will be presented in a visual format (slideshow in .pdf format).

Overall aim:

To enable students to demonstrate their capacity of research design and the qualitative data collection,

analysis, and presentation skills.

Learning outcomes: 1,2,3,4

Organization and methodology:

The research question and the pair members must be submitted directly to the teacher, by the end of the

week.

Overall project parameters:

1. Approach:

a. Deductive

2. Data:

a. Secondary

b. Qualitative (text)

3. Analysis

a. Thematic

b. “A priori” codes required

“In vivo” codes, if applicable

4. Presentation

a. Qualitative (figures and text)

b. Slideshow format

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Topics: students can choose to use the topic from the Literature Review or select one of the topics below,

in order to propose and answer their specific research question:

- Travel and Tourism

- Hospitality

- Business

Slideshow presentation guidelines – Only 9 slides:

Slide 1: Introduction:

This slide must show the logo, pair members, course name and code.

Slide 2: Statement of authorship

Slide 3: Research question

The question must be specific, relevant, and feasible, given the parameters of the project. Students

can use objectives to limit the scope of the research, as it may be difficult to specify only through

the research question.

Slide 4: Theoretical framework

A minimum of 3 academic sources must be used. In case competing/alternative theories are

available, students can choose one (justify) or more, and analyse the data regarding all theories

(smaller samples allowed).

Slide 5: Data Used

Explain/justify the data used, regarding:

- Validity - Are the selected texts appropriate to answer the research question?

- Source - Where does the data come from? What was its purpose, originally?

- Sampling - How did you select the specific texts you analysed? What method or criteria was used?

Slide 6: Thematic Analysis

Explain the codes/categories identified for the theoretical framework used in the analysis, with the

corresponding in-text citations. Include any “a priori” codes required or “in vivo” codes developed,

if applicable through analysis.

Slide 7: Findings

The results of the analysis and the links to existing theory must be presented visually (tables, charts,

figures, etc.). The results must clearly show the answer to the research question. Some text can be

used, where necessary.

Slide 8: Conclusions

Slide 9: References

Assessment tasks & weighting:

1. Research question 10%

2. Theoretical framework 10%

3. Data Used 20%

4. Thematic Analysis 20%

5. Findings 20%

6. APA References 10%

7. English Skills 10%

8. Data Analysis Files (not graded) submitted via Moodle (not Turnitin).

Word count: N/A (see instructions)

Resources available: ebook, assignment documents (outline, template, mockup, rubric,

examples), class materials (Moodle).

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Excellent (10) Good (8) Pass (6) Fail (4) Zero (0)

Research question 10%

The research question/objectives are

relevant, specific, answerable, and feasible.

The research question/objectives are

relevant, specific, answerable, and feasible, but there may be some confusion regarding one

of these aspects.

The research question/objectives meet

at least two of the criteria below: relevant, specific, answerable, and

feasible.

The research question/objectives

only meet one of the criteria below: relevant, specific,

answerable, and feasible.

The research question/objectives

meet none of the criteria.

Theoretical

framework 10%

The theoretical framework is relevant to the specific question /

objec tives are clearly and accurately explained, as well as appropriately referenced. Only academic

sources used.

The theoretic framework relevant to the specific question / objec tives are

clearly explained, but there is some confusion / inac curacy. Only academic sources used and appropriately referenced.

The theoretical framework relevant to the specific question /

objec tives are adequate, but there is some confusion/inac curacy. Not all sources are

academic.

The theoretical framework relevant to the specific

question / objec tives is barely explained. Not all sources are academic.

The theoretical framework relevant to the specific

question / objec tives are not explained. No academic sources used.

Data Used 20 %

The data used

is accurately described and clearly justified, with respect to the following:

- Validity - Source/s - Sampling

The data used is described

accurately, but the justification is not always clear,

regarding:

- Validity

- Source/s

- Sampling

The data used is

adequately described, but there are some omissions.

The justification is incomplete. One of the following is not

addressed:

- Validity - Source/s - Sampling

The data used is

barely described / justif ied. 1 or more of the

following are not addressed:

- Validity

- Source/s

- Sampling

The data used is

neither described, nor justified. The criteria are not

met.

Thematic Analysis 20 %

Clear and accurate presentation of the codes

developed through the review of academic literature (a priori

codes). Where necessary, in vivo codes were developed from the

data and are also included. Presented in tabular form with code, description,

sources (in-text citations).

Clear presentation of the codes developed through

the review of academic literature (a priori codes), but there may be some

confusions / omis sions. Where necessary, in vivo codes were developed from

the data and are also included. Presented in tabular form with code,

description, sources (in- text citations).

Adequate presentation of the codes developed

through the review of academic literature (a priori codes), but

there may be some confusions / omis sions. Or not presented in

tabular form, with code, description, sources (in- text citations).

The codes used are inadequate or

insufficiently explained. The criteria are not

adequately met.

There is no explanation of the

codes or their use. Criteria are not met.

Findings 20 %

Finding presented are consistent with data analysis files.

The findings clearly and

accurately answer the research question. There are clear links to

the theoretical framework. The figures/tables used

are clear and easy to understand (titles, legends, etc.).

Finding presented are consistent with data analysis files.

The findings answer the

research question. There are links to the theoretical framework.

The figures/tables used are clear and easy to understand (titles, legends, etc.).

The findings meet the first criteria: Findings presented are

consistent with data

analysis files. However, one of the three criteria below is not

fully met: The findings answer the research question.

There are links to the theoretical framework. The figures/tables used

are clear and easy to understand (titles, legends, etc.).

Only two of the criteria are met: Findings presented

are consistent with

data analysis files. The findings answer the

research question. There are links to the

theoretical framework. The figures/tables

used are clear and easy to understand (titles, legends, etc.).

One or none of the criteria are met: Findings presented

are consistent with

data analysis files. The findings answer the

research question. There are links to the

theoretical framework. The figures/tables

used are clear and easy to understand (titles,

legends, etc.).

APA, report formatting

10%

All the sources used are

properly referenced according to APA referencing.

All sources are included in

the reference list.

There are 2 sources with errors in referencing or missing from the reference list

There are 4 sources with errors in referencing or missing from the

reference list

There are 6 sources with errors in

referencing or missing from the

reference list

There are more 6 sources with errors.

Not included in the project or APA Style not respected at all.

Major formatting

issues. Not following outline requirements.

English skills 10%

Excellent English skills

Very positive. Slight confusion due to minor inaccuracy. Use

of correct grammatical tenses; mechanics had minor problems (in spelling,

punctuation, capitalization, etc.); and word choice was always academic avoiding colloquial language or slang.

Positive / Satisfactory – several errors but just a

pass.

Inappropriate tone used in most of the

task.

Poor effect on reader

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Common skills: assessed (bold) or developed (italics):

MANAGING AND DEVELOPING SELF

1.Manages own role and responsibilities

2. Manages own time in achieving objectives.

3.Undertakes personal and career development

4. Transfers skills gained to new and changing situations and contexts.

5.Uses a range of thought processes

WORKING WITH AND RELATING TO OTHERS

6.Treats others’ values, beliefs and opinions with respect

7.Relates to and interacts objectively with individuals and groups

8.Works effectively as a member of a team

COMMUNICATING

9.Receives and responds to a variety of information

10.Presents information in a variety of visual forms

11.Communicates in writing

12.Participates in oral and non-verbal communication

MANAGING TASKS AND SOLVING PROBLEMS

13.Uses information sources

14. Deals with a combination of routine and non- routine tasks

15.Identifies and solves routine and non-routine problems

BECOMING NUMERATE AND USING TECHNOLOGY

16.Applies numerical skills and techniques

17.Uses a range of technological equipment and systems

Plagiarism:

Plagiarism is the act of presenting another’s ideas or words as one’s own. Cheating includes, but is not limited

to, the intentional falsification or fabrication of any academic activity, unauthorized copying of another person’s

work, or aiding and abetting any such acts.

Particular care must be taken when presenting information that has been obtained from an internet site.

Should this information not be correctly referenced, then you are guilty of plagiarism and will be penalized

accordingly.

With respect to projects/assignments, faculty reserves the right to randomly call upon any student and ask

them to defend their work orally.

Any assignment/exam which is found to contain plagiarism will automatically be awarded a grade of 0 (zero),

and an e-mail will be sent to the student or the student’s parents/tutors/sponsors. Depending on the

circumstances, additional penalties could be imposed (see LRM Academic Regulations, Section 11).

Submissions after the deadline will not be accepted, and the grade for the assignment will be 0 (zero).

Statement of authorship

Following the title page of your assignment there should be a page on which you sign a statement that the

work included in the assignment is your own work except where appropriately referenced. The following

statement should be used:

Statement of authorship

I certify that this assignment is my own work and contains no material which has been submitted as part of an

assignment in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no

material previously published or written by another person, except where due reference is made in the text of the

assignment.

Signed ............................................................................... Name................................................................................

Student number. ............................................................

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English skills

English Skills Full Achievement

Good Reasonable Adequate Fail

Coherence/Structure/ Flow Writing is structured. Has a beginning and end. Ideas are well connected. Clear flow – easy to read

Effectively organized. Well- structured with good flow

Generally, well organized. Sometimes ideas are not linked together.

Structure could be better with clearer developme nt for better reading

Shows some organizatio n – just enough to pass.

Not clearly organized. Difficult to follow

Relevant Use of Language Writing uses specific language used in hospitality asked for by assignment

Minimum errors – wide range of appropriate vocabulary

Good range of appropriate vocabulary

More than adequate range used

Uses limited variety of terms, and is often repetitive

Poor use or no use of specific terms

Appropriate Tone Required use of either formal or informal style of writing.

Appropriate tone throughout and reflects assignment requirements

Tone overall appropriate

Some inconsistent use of language

Not always appropriate therefore not entirely successful

Inappropriate tone used in most of the task

Clarity & Accuracy Writing is clear with no confusing areas.

Extremely clear Well developed & expanded upon

Slight confusion due to minor inaccuracy. Ideas overall developed well.

Occasional confusion due to ideas not being clear but message is given.

At times, difficult to follow and/or repetitive

Difficult to read due to inaccuracies.

Impact/Effectiveness on Reader Impact on reader

Excellent Very Positive

Positive Satisfactory – just a pass

Poor effect on reader

Overall Appreciation – Final %