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DOI: 10.2147/PPA.S12326

Factors affecting adherence to antihypertensive medication in greece: results from a qualitative study

Vassiliki Tsiantou1

Polina Pantzou2

elpida Pavi1

george Koulierakis2

John Kyriopoulos1

1Department of health economics, national school of Public health, Athens, greece; 2Department of sociology, national school of Public health, Athens, greece

correspondence: Vassiliki Tsiantou national school of Public health, Department of health economics, Alexandras Ave 196, 11521 Athens, greece Tel +30 210 64 35 328 Fax +30 210 64 49 571 email [email protected]

Introduction: Although hypertension constitutes a major risk factor for cardiovascular morbidity and mortality, research on adherence to antihypertensive treatment has shown that at least 75%

of patients are not adherent because of the combined demographic, organizational, psychological,

and disease- and medication-related factors. This study aimed to elicit hypertensive patients’

beliefs on hypertension and antihypertensive treatment, and their role to adherence.

Methods: Transcripts from semistructured interviews and focus groups were content analyzed to extract participants’ beliefs about hypertension and antihypertensive treatment, and attitudes

toward patient–physician and patient–pharmacist relationships.

Results: Hypertension was considered a very serious disease, responsible for stroke and myocardial infarction. Participants expressed concerns regarding the use of medicines and the

adverse drug reactions. Previous experience with hypertension, fear of complications, system-

atic disease management, acceptance of hypertension as a chronic disease, incorporation of the

role of the patient and a more personal relationship with the doctor facilitated adherence to the

treatment. On the other hand, some patients discontinued treatment when they believed that

they had controlled their blood pressure.

Conclusion: Cognitive and communication factors affect medication adherence. Results could be used to develop intervention techniques to improve medication adherence.

Keywords: hypertension, medication adherence, patient compliance, doctor–patient commu- nication, antihypertensive medicine

Introduction Nonadherence to treatment medication, especially in chronic diseases, is a complicated

issue affecting patients’ health, health expenditure, and recourses’ utilization.1,2

A number of studies, both qualitative and quantitative, examine the factors that are

believed to explain variations in adherence in other chronic diseases.3–5 Based on such

findings, interventions have been designed to improve patient compliance.6

Research on health behaviors, such as medication adherence, has resulted in

the formulation of specific psychological theories addressing patients’ beliefs and

roles. Leventhal and colleagues’ Self-Regulatory Model (SRM)7 suggests that when

individuals face a health threat, they form both cognitive and emotional representations

of the disease, which act in parallel to influence associated health behaviors. Cognitive

representations comprise of beliefs on illness identity, antecedent causes, consequences,

timeline, and cure-control,8 whereas the emotional representations comprise individual’s

emotional reaction to the disease. Furthermore, individual’s beliefs about treatment have

been proposed as another determinant to understand the way in which patients make

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Tsiantou et al

decisions about their treatment.9 Finally, different aspects

of doctor–patient communication have been examined as

potential predictors of medication adherence.10

Hypertension is the medical condition where the

systolic blood pressure is more than 140 mm Hg and the

diastolic blood pressure is more than 90 mm Hg.11 It is a

chronic disease which is considered to be one of the major

public health problems and a significant cardiovascular risk

factor. According to the World Health Organization (WHO),

each year, at least 7.1 million people die as a result of

increased blood pressure.12 For the treatment of hypertension,

a broad range of antihypertensive medications are currently

available, as well as Therapeutic Lifestyle Changes such as

weight reduction, increased physical activity, and reduction

of dietary salt intake, which have proven to be important

in disease management.13 Although there is evidence that

increased blood pressure can actually be controlled with

the cardiovascular risk factor being thus reduced,14 75% of

patients diagnosed with hypertension cannot achieve full

control of their blood pressure.13 Poor blood pressure con-

trol is associated with higher healthcare resource utilization

and costs15 and increased risk of cardiovascular diseases.

Nonadherence to antihypertensive medication is the main

reason for failure to control blood pressure among those

under treatment.16

In Greece, although there is no nationwide data available

for the prevalence of hypertension, it is estimated that 25%

of the adult population are suffering from it.11 Moreover, it

is estimated that 40% of hypertensive adults are unaware

of their condition, and 25% of those receiving treatment do

not succeed in controling their blood pressure.11 Other stud-

ies have shown that awareness and control of hypertension

and blood pressure is lower in Greece compared with other

countries.17,18

In addition, few studies have been conducted in Greece

investigating the issue of adherence to treatment. The aim

of the present study was to investigate the factors affecting

antihypertensive medication adherence in Greece.

Methods study design Semistructured interviews and focus groups were conducted

in order to elicit data from people with hypertension.

Semistructured interviews were preferred for those attending

the Hypertension Centers (HCs) (Group A), allowing the inves-

tigators to approach them individually, as HC attendees were

of older age. Older age is related to sensory loss that interferes

with reception of the spoken message. People with sensory

loss thus frequently experience communication problems.19

One-to-one semistructured interviews could overcome this

problem, which might otherwise influence older age partici-

pants’ ability to participate effectively in focus groups. Focus

groups were preferred for the group of younger participants

(Group B), aged between 40 and 50 years, who were not or

usually were not attending the HC, suffer from sensory loss.

The age criterion was based on the available data regarding

hypertension prevalence in Greece.20 According to these

data, diagnosed hypertensive patients younger than the age

of 40 years represent less than 1.6% of the total number of

hypertensive patients. Although it would be really hard for

these patients to be identified, we decided to have this age

criterion of hypertensive patients older than 30 years in case

we could not find anyone between the ages of 30–40 years.

In the case of focus groups, the lower limit was increased,

from 30 to 40 years of age, because it was impossible for us

to identify hypertensive patients between the ages of 30–40

years among the registered hypertensive patients. Fieldwork

was conducted during the period May–July 2008.

Participants and settings Group A participants were recruited from HC established

in hospitals of the greater Athens area. Three HCs were

purposively selected in order to reflect different geographic

and socioeconomic regions. Two were established in public

hospitals, and the third was established in an insurance fund

hospital. In each center, the physician in charge assisted

researchers to recruit patients.

Participants had to meet the following inclusion criteria in

order to participate in the study: (a) being aged above 30 years,

(b) receiving antihypertensive treatment for at least 1 year,

and (c) speaking the Greek language fluently.

When patients who met the inclusion criteria attended

the HC, on a specific day, an invitation letter was given

to them by their physician explaining the purpose and the

methodology of the study. In total, 25 patients accepted to be

interviewed. Interviews were conducted, immediately after

patients’ medical examination in a private room in the HC,

provided for the purposes of this study.

All interviews were facilitated by two researchers

(psychologist [PP] and co-moderator [VT]). All interviews

were anonymous and were audio taped, after participants’

consent.

For Group B participants, the inclusion criteria were as

follows: (a) being aged between 40 and 50 years, (b) receiving

antihypertensive treatment for at least 1 year, (c) not consult-

ing an HC, and (d) speaking the Greek language fluently.

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Adherence to antihypertensive treatment

Recruitment for Group B participants was made with

convenience and purposive sampling. A telephone invitation

survey among 200 registered hypertensive patients was

conducted in order to identify those who met the inclusion

criteria and were willing to attend the focus group sessions.

In total, 18 patients (50% female) accepted to participate.

Similar to semistructured interviews, participants were

informed about the aims of the study, the methodology, and

were assured of anonymity and confidentiality.

Two focus groups were organized, one comprising of

9 males and the other comprising of 9 females, in order to

facilitate group dynamics and achieve higher homogeneity.21

Each group was moderated by an experienced psychologist

and a co-moderator whose primary responsibility was to

take notes during sessions. Both researchers met after each

session in order to assess the procedure and identify crucial

elements for the interpretation of the data.

Focus groups took place at the Department of Health

Economics, National School of Public Health in Athens.

The first session had a duration of 2 hours 8 minutes and the

second 2 hours 22 minutes. Comfortable chairs, beverages,

and snacks were offered in order to create a pleasant

atmosphere and lighten the burden of the long duration of

the focus group. Focus group sessions were tape-recorded,

after participants’ written consent.

content and questions According to standard methodology, open-ended questions

and probes were predetermined for use during the semistructured

interviews and the focus groups. These were based on the

review of the relevant literature, taking into consideration the

recommendations of the research team. Questions and probes

fell within four research topics (see Table 1): perceptions and

beliefs about hypertension, perceptions and beliefs toward

antihypertensive treatment, patient—physician relationship,

and patient—pharmacist relationship. Commencing ques-

tions in each research topic were general, capturing par-

ticipants’ beliefs in hypertension and treatment. Probes were

more specific in order to elicit the opinion, experience, and

behavior of the participant. Only demographic information

was collected by a purpose-made short questionnaire.

Analysis All interviews and focus group recordings, as well as notes

kept by the focus group co-moderator, during the sessions

were fully transcribed. Transcriptions were analyzed using

content analysis,22 without using any qualitative data

software. Each researcher (PP and VT) separately studied

the transcriptions and the notes kept by the co-moderator,

identified the emergent themes and keywords, and categorized

the findings according to the four research topics. Then, the

research team met in order to compare the findings, interpret

results, and formulate conclusions. Demographic data were

analyzed using MS Excel 2007.

Results Group A comprised of 25 participants aged between 47 and

79 years (mean age, 63.7 years), whereas the 18 participants

in Group B were aged between 40 and 50 years (mean age,

44.6 years; Table 2). Participants did not differ significantly

in relation to gender. Group A participants were more likely

(84%) to be under medication treatment for co-morbidities

than their Group B counterparts (66.7%); however, this

difference did not reach statistical significance.

Perceptions and beliefs about hypertension Hypertension was considered a very serious disease

responsible for even more dangerous medical conditions such

Table 2 Demographic characteristics of the participants

Characteristics Semistructured interviews (Group A) N = 25

Focus groups (Group B) N = 18

Mean, N (%) Mean, N (%)

gender Male 12 (48%) 9 (50%) Female 13 (52%) 9 (50%) Age (mean) 63.7 44.6 no. of patients receiving additional medication for other conditions

21 (84%) 12 (66.7%)

Table 1 Topics and subtopics of the qualitative study

No Main topics Subtopics

1 Perceptions: beliefs about hypertension

• risk factors • complications • sources of information • symptoms and disease diagnosis

2 Perceptions: beliefs about antihypertensive treatment

• Attitudes and beliefs towards drugs in general

• Adverse drug reactions • Factors influencing adherence to

antihypertensive treatment • Adherent characteristics

3 Patient–physician relationship

4 Patient–pharmacist relationship

• Dispensing/recommending medications

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Tsiantou et al

as stroke and myocardial infarction. Stress, anxiety, limited

physical activity, and unhealthy diet emerged as the perceived

most important risk factors of hypertension.

• “Hypertension has very serious consequences, you can have a stroke … it is very bad”. (Group A, female)

• “… Cardiovascular diseases and death. This is what I am thinking when I hear hypertension. If you don’t control

it you will die”. (Group B, female)

• “I believe that stress is the major factor that makes all of us or at least most of us suffering from hypertension”

(Group B, male)

• “It is not only stress, but the way of life in general”. (Group B, male)

sources of information The main sources of information were the physician or the

pharmacist, the media, the Internet, and people who suffered

from hypertension. However, participants admitted that their

physician was the most trusted source. Participants were

interested in further information for two reasons: to achieve

a better understanding of their doctor’s advice and to check

the validity of this advice.

• “My doctor gave me some information, but I search information through Internet too, so I can cross-check

what he says”. (Group A, male)

• “… mainly my doctor and some books. But usually I talk with people who also suffer from hypertension, I feel

more comfortable discussing with them” (Group A,

female)

• “There are TV programs about health, but I always discuss everything I hear with my doctor” (Group B,

male)

symptoms and disease diagnosis Although hypertension was associated with well-recognized

symptoms, such as headaches and dizziness, participants

often did not seek health care, at least until those symptoms

became unbearable.

• “I knew that I had high blood pressure but I had never gone to a doctor, until I couldn’t bear the pain of the

headaches” (Group A, male)

• “I was feeling a constant pressure in my head, so I decided to consult a doctor …” (Group B, female) When symptoms were mild, participants were usually

referring to a pharmacist. If symptoms were more intense,

they were looking for a specialist mainly an internist or a

cardiologist.

• “I was not feeling well, so I went to a pharmacist to measure my blood pressure …” (Group B, female)

• “One day, I felt very strange, like having a heart attack or stroke; I was so scared that I went to the hospital …” (Group B, male)

• “I had strong headaches and because my father had also hypertension, I went to a cardiologist” (Group A,

female)

Participants’ perceptions and beliefs toward antihypertensive treatment Attitudes and beliefs towards drugs Concerns and fear were expressed by the majority of

participants regarding the use of medicines. Some of them

expressed the opinion that the long-term use of medicines

will have an impact on their immune system.

• “In general, I avoid taking medicines. If the decision is on me I will not take any drugs …” (Group A, male)

• “… Some years ago I was suffering from spondylolisthesis and my doctor prescribed anti-inflammatory, and then my

blood pressure was 18 to 19”. (Group A, female)

• “… I have taken so many drugs that I have destroyed my immune system …” (Group A, female)

• “… I don’t like it (taking drugs) at all, because you try to fix one thing and something else goes wrong …” (Group A, female)

• “Yes, but so many drugs? Don’t all of these end up in the liver? For how long can it (the liver) bear all these? … and it is only one. I don’t know, I am a little afraid”.

(Group B, female)

Adverse drug reactions Adverse drug reactions were an issue of great concern for

the majority of study participants. Some of them had stopped

their treatment because they were afraid of the possible

side effects. Avoidance of getting to know the possible side

effects was also one of the reasons given for not reading the

information leaflet of the drug.

• “… If I read (in the leaflet) that the drug has adverse drug reactions and this or that can happen to me, I stop

the treatment …” (Group A, male) • “If you read about side effects you should not take any

medicine. However, I have prevented some reactions

because I had read the information leaflet” (Group A,

male)

• “I don’t read the side effects, because then I think that I suffer from all these reactions” (Group B, female)

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Adherence to antihypertensive treatment

• “I usually read the side effects, but I can’t understand everything … I trust my doctor who prescribes it. If something goes wrong I believe that I will understand

it” (Group B, male)

Factors influencing adherence to antihypertensive treatment The level of adherence among participants ranged. Previous

experiences regarding hypertension and the fear or

knowledge that they could suffer from a complication if they

did not control their blood pressure were important reasons

for medication adherence.

• “I didn’t know what it means to have high blood pressure for years and what this can cause to you …” (Group A, male)

• “… because I have read and I know what can happen to me if I do not follow the treatment” (Group A,

female)

• “… I take the pill every day, because I am afraid” (Group B, female)

• “… my neighbor had a stroke 5 years ago and he hasn’t recovered yet. I see all these and I follow my treatment

because I am afraid that this will happen to me too”.

(Group B, male)

• “… I am afraid of what will happen to me because of the hypertension, there is also the heredity”. (Group B,

male)

In addition, systematic disease management, especially

in HC, was a signif icant factor influencing treatment

adherence.

• “Here (in the HC) I have a program and I come regularly for my blood pressure …” (Group A, male)

• “First of all, it is very important that I come here regularly and I have a program, an antihypertensive program,

and since I’ve started taken my pills nothing has gone

wrong …” (Group A, male) Another important factor affecting adherence was the

acceptance of the disease and the adoption of the patient’s

role. Most of the participants, especially the younger ones

who participated in focus groups, were hesitant and negative

to the idea of taking a medicine for their whole life. The

sooner they perceived hypertension as a chronic disease, the

more adherent they became.

• “… at first I was really stressed. I didn’t want to believe that I will receive an antihypertensive treatment, why

me? I was feeling really sad, it was like killing me …” (Group B, male)

• “I believe that it is tragic to take a medication for the whole of your life, I can’t stand it. I believe that it is

the beginning of the end, the beginning of taking more

drugs …” (Group B, male) Sometimes, acceptance of the disease led to the change

of patient’s lifestyle.

• “… after this (the diagnosis of hypertension) the whole perspective about my diet changed …” (Group B, male)

Adherence characteristics Adherence to treatment was easier if the medication

were received in the morning. In this case, the majority

of participants had associated their medication with their

breakfast or had invented different tricks in order to

remember it.

• “I take it during breakfast, I am used to it now” (Group A, female)

• “I take it every morning, I set the alarm clock in order to remember it, you have to associate it with something,

otherwise you forget it” (Group B, male)

Most of the participants admitted during weekends

they received their medication some hours later than the

appropriate, believing that this was an “innocent” tactic,

although their doctor had warned them for the opposite.

• “At the weekends I take my pill 3 hours later … I don’t believe it does any harm. On the contrary, three

hours more sleep is good because our organism is calm

when we are sleeping. When we wake up we need the

pill …” (Group B, female) The drug substance also seemed to be an important factor

affecting adherence when its effects interferes with patients’

activities.

• “I take one pill every morning. But, because it is diuretic, when I go out I do not take it …” (Group A, male) Finally, some of the participants mentioned that they

stopped the treatment from time-to-time when they no longer

suffered from symptoms or when they believed that they had

controlled their blood pressure.

• “If my blood pressure is at good levels, I can’t see the reason to take it (the pill). I am afraid to take it because

it might cause hypotension to me”. (Group A, female)

• “… When I have symptoms I follow my treatment, when I feel good I don’t ….” (Group B, female)

• “I stopped the treatment for a period, just to see what will happen, if I will get better … but it didn’t work” (Group B, male)

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Patient–physician relationship The majority of participants considered the relationship

with their physician of great importance. Good atmosphere

during consultation and physician’s time spent on giving

advice and answering questions were mentioned as the most

important characteristics of a “good” doctor. Distant and

formal behavior of physician could be a reason for changing

the doctor for some participants.

• “I appreciate my doctor very much, he explains everything to me. He doesn’t care only about prescribing.

He practices real medicine. (Group A, male)

• “First of all they really seem to care about me. They listen to my questions and wishes and I understand it”

(Group A, male)

• “I stopped consulting my first doctor because of his behavior. I don’t know, this was probably because of

his age, he was old, but the distance between me and

the physician was big. I wanted to ask something and I

hesitated, and when I did so his answers were yes or no,

nothing more ….” (Group B, female) Good communication and a rewarding behavior of the

physician as well as a high level of confidence also seemed

to facilitate adherence.

• “If I have good results, then my doctor congratulates me” (Group A, female)

• “I believe that the doctor should inspire you confidence, then you will follow the treatment and if the doctor is

strict you will comply ….” (Group A, female) • “I feel gratitude; the whole team here works for me”.

(Group A, male)

Patient–pharmacist relationship Regarding patient–pharmacist relationship, participants

trusted their pharmacist’s advice on taking the appropriate

medication when they concerned a minor health condition

such as a sore throat or a cold. For more serious conditions

such as hypertension, they trusted only their physician for

prescribing a drug. Still, participants consult their pharmacist

for additional information on treatment, such as whether they

should take the drug before or after dinner.

• “… I don’t want to take medicines if my doctor hasn’t prescribed them …” (Group A, female)

• “(I trust the pharmacist) … for simple things like throat, nose and things like these. For more serious conditions I

consult the doctor …” (Group A, male) • “I could trust my pharmacist for something simple like

a sore throat. In that case I could consult the pharmacist

instead of the physician” (Group B, male)

• “I will ask the pharmacist for additional information, for example if I should take my medication before or after

dinner, things like that” (Group A, male)

• “… the pharmacist is not a doctor. The pharmacist sells drugs” (Group B, female)

Participants from the insurance fund HC referred to drug

cost as another reason for not seeking pharmacist’s advice

on taking the appropriate medication.

• “… These are expensive (the antihypertensive drugs). How can I pay for these without a prescription? I am a

pensioner and my pension is low” (Group A, female)

• “… my doctor has prescribed all the drugs I take … I can’t take it without a prescription, I am a pensioner and … you understand …” (Group A, female)

Discussion Research on the adherence of antihypertensive treatment has

shown that patient’s nonadherence to medication is related

with a mix of demographic, organizational, psychological,

and disease- and medication-related variables.23,24 Thus,

investigating patients’ beliefs regarding hypertension itself

and antihypertensive treatment, as well as communication

factors that affect adherence, can have a great impact

on designing effective interventions in order to improve

treatment adherence.

The present study is the first in Greece, which examined

hypertensive patients’ beliefs about hypertension and

antihypertensive medicines, as well as patients’ behaviors

concerning treatment adherence. It also examined patient–

doctor relationship and its impact on adherence. Finally, the

study examined patients’ beliefs about the role of pharma-

cists. In general, results are consistent with findings from

other qualitative studies on antihypertensive medication

adherence.25,26

The majority of participants considered hypertension as

a very serious disease and were afraid and anxious about

potential serious consequences on their health in case of

failure to manage the disease. These negative feelings toward

hypertension represent a finding that differs from those of

other studies, where hypertension was found to be considered

a less important disease with well-recognized symptoms.23

Further research based on theoretical models like SRM is

required so that Greek patients’ beliefs about hypertension

is further explored.

Stress emerged as one of the main risk factors of hyperten-

sion. Even though participants acknowledged the importance

of this factor, stress was believed to be inevitable, and this

situation was attributed to the modern way of living.

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Adherence to antihypertensive treatment

Participants were being informed about hypertension

from a plethora of sources, but they trusted mainly their

physician. Furthermore, they were feeling comfortable

to discuss about hypertension with other hypertensive

patients. This finding was also confirmed during the focus

group sessions where participants were interested in sharing

their experiences and discussing their health problem with

each other.

Participants reported that they attend different health

care facilities depending on the severity of symptoms.

This behavior reflects the characteristics of the health care

system in Greece and the way it is organized. In the absence

of integrated primary care with a gate-keeping system,

patients seek care and advice of the pharmacists when it

concerns minor health conditions while they face limited

or no barriers at all in accessing and choosing health care

providers. This enables them to visit a specialist as often as

they wish without referral from a general practitioner.

Based on the results of our study, the factors that

influence medication adherence concern the management

of the disease, the treatment characteristics, and the patient–

physician relationship. The systematic disease management

includes regular appointments with the physician and

intense counseling in order for the patient to be aware

of the complications of uncontrolled blood pressure.

Treatment characteristics, such as the time of receiving the

medicine, the number of doses, and the drug substance,

were reported as influential factors. These characteristics,

which may be considered minor, are really important for

patient compliance and have been identified in other studies

as well.23,25–27

Although an association between adherence and

demographic characteristics such as age and gender could

not be established due to the nature of the study, it seems

that younger adults in Greece face greater difficulty in

the acceptance of the disease and consequently in adher-

ing to treatment. Age-related illness perception, with the

elderly being more adherent, has also been reported in

other studies.27 Building on the results of the present study,

a longitudinal quantitative survey would be useful in order

to further explore – confirm or reject – the aforementioned

finding.

Results suggest that the major factor affecting positive

medication adherence is a good doctor–patient relation-

ship. A physician who encourages and rewards patients, and

most importantly, spends quality time with them in giving

information and providing explanations about the disease and

treatment contributes significantly in patients’ compliance.

This finding is consistent with a number of previous studies that

have established the importance of this relationship.23,25,26

In contrast, pharmacist–patient relationship seems that

it did not affect medication adherence among study partici-

pants. However, a finding worthwhile to be further researched

is the role of cost of drugs in adherence because this was

a matter of great concern for a number of participants,

especially those attending insurance funds HC. Cost and

particularly level of co-payment has been identified as an

important factor associated with adherence to pharmaceutical

treatment.28

Perceptions of personal risk and outcome expectancies, as

well as redefinition of self concept or social role, have been

proven to create a “teachable moment” for risk-reducing

health behaviors.29,30 In our study, participants do create a

“teachable moment” about hypertension, by cognitively

escalating the severity of their symptoms. Previous experi-

ences regarding hypertension, either personal or those of

friends and family, and knowledge about the complications of

the disease were major determinants of a teachable moment.

Nevertheless, due to organizational factors, participants

seem to adopt a risk-reducing health behavior (ie, visit an

HC) only at a very late stage. A primary intervention stage

should be identified, and early prevention strategies should

be adopted so that hypertensive patients benefit at an earlier

prohypertension stage rather than waiting until they are

diagnosed with hypertension.

Limitations All participants of the present study reported adherence

to treatment at the time of the study, a finding initially

indicating high levels of adherence in Greek hypertensive

patients compared with previous studies conducted in

Greece.20 Nevertheless, participants mentioned that they did

not take medication at the right time, or skipped if they felt

well, indicating a rather nonadherent than adherent pattern

of behavior. This inconsistency perhaps shows a cognitive

bias, which underline causes worth further investigation.

Psychological factors like patients’ frustration due to ineffi-

cient antihypertensive treatment or the meaning of monitoring

blood pressure at home or telemonitoring might have some

effects on adherence. Furthermore, the detected inconsistency

could represent a time-related reference: participants referred

to all these behaviors regarding their pharmaceutical treat-

ment, considering them as past behaviors and not things that

they usually do in the present. In addition, this result may

only be due to a volunteer effect and can be considered a

methodological limitation given that, according to literature,

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Tsiantou et al

adherence to antihypertensive treatment ranges between 50%

and 70%.13 Unanimous adherence allowed the identification

of the factors contributing to adherence but prevented us

from exploring the factors that inhibit it (although it could

well be assumed that the opposite factors can be responsible

for nonadherence).

From a methodological point of view, the smaller num-

ber of participants interviewed in HC, three compared to

the number of participants in the other two HCs, could be

considered another limitation of the study. However, due to

the qualitative methodology adopted and the fact that direct

comparisons among HCs were not an objective of the study,

this sample difference has a limited effect on results.

Finally, the long duration of the focus groups may be

considered another limitation of the study. Although we took

care to achieve a comfortable environment for participants,

it is not quite sure whether they were fully engaging in the

end of the discussion.

Conclusion In conclusion, the present study confirmed that cognitive and

communication factors—patients who were better informed,

had previous experiences of the disease, and a good rela-

tionship and communication with their physician—were

important determinants for adherence. These results could

form the basis for designing effective interventions adjusted

to the Greek reality aiming at both enhancing doctor–patient

communication and empowering the patient himself. Such

interventions have the potential to improve the adherence

of hypertensive patients’ medication and can consequently

reduce hypertension-related costs.

Acknowledgments This study was supported by NOVARTIS Hellas S.A.C.I.

We are also grateful to the physicians and all the patients

who participated in the study.

Disclosure The authors report no conflicts of interest in this work.

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28. Taira DA, Wong KS, Frech-Tamas F, Chung RS. Copayment level and compliance with antihypertensive medication: analysis and policy implications for managed care. Am J Manag Care. 2006;12(11): 678–683.

29. McBride C, Emmons K, Lipkus I. Understanding the potential of teach- able moments: the case of smoking cessation. Health Educ Res. 2003; 18(2):156–170.

30. Rohrer J, Anderson G, Furst J. Obesity and pre-hypertesion in family medicine: implications for quality improvement. BMC Health Serv Res. 2007;7:212.

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