Homework Question

QSO 500 Module Four Journal Guidelines and Rubric Your research report will be based on quantitative data, but it is important to consider any qualitative aspects of the case that may have an effect on the outcome, as qualitative data often supports quantitative data and provides a more complete picture for the researcher. In this journal, you will have the opportunity to explore the role of the qualitative aspects in your research before analyzing the quantitative data you will use to address your business problem.

Based on the information provided in the final project case study Maruti Suzuki India: Defending Market Leadership in the A-Segment, identify the data provided in the case study that is qualitative in nature and can be used to help answer your research question. Select one or two tables of qualitative data and describe how it will support answering the research question. Be specific; describe the data you plan to use (i.e., reference the table number and title) and how it may help you to develop a research design (Milestone Two).

This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and case study.

Rubric Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value

Qualitative Data Identifies qualitative data that can be used to inform research question

Identifies data, but data is not qualitative or data cannot be used to inform research question

Does not identify qualitative data

50

Research Question Describes how qualitative data will support answering the research question, specifically how it may be used to develop a research design

Describes how qualitative data will support answering the research question, but response does not include specific details about data or how it may be used to develop a research design

Does not describe how qualitative data will support answering the research question

50

Total 100%