| | Customer Wants/ Needs | Recreational | | | | Mountain |
| | | Data from Simulation | Objective Data | Value to You (Subjective) | Total | Data from Simulation | Objective Data | Value to You (Subjective) | Total |
| | Colorful | 116 | 9 | 3 | 27 | 120 | 9 | 1 | 9 |
| | Fits rider's personality | 116 | 9 | 3 | 27 | 113 | 3 | 9 | 27 |
| | Simple to use | 121 | 9 | 9 | 81 | 102 | 1 | 3 | 3 |
| | Safety | 121 | 9 | 9 | 81 | 112 | 3 | 9 | 27 |
| | Low Price Point | 117 | 9 | 9 | 81 | 98 | 1 | 3 | 3 |
| | Sleek | 104 | 1 | 1 | 1 | 83 | 1 | 3 | 3 |
| | Stylish | 111 | 3 | 3 | 9 | 118 | 9 | 3 | 27 |
| | Easy to ride | 124 | 9 | 9 | 81 | 100 | 1 | 3 | 3 |
| | Comfortable | 124 | 9 | 9 | 81 | 95 | 1 | 9 | 9 |
| | Soft ride | 115 | 3 | 3 | 9 | 89 | 1 | 9 | 9 |
| | Repair, parts, support nearby | 119 | 9 | 9 | 81 | 121 | 9 | 9 | 81 |
| | Can handle rough terrain | 111 | 3 | 3 | 9 | 128 | 9 | 9 | 81 |
| | Can stop quickly | 114 | 3 | 3 | 9 | 123 | 9 | 3 | 27 |
| | Precise speed control-turns, hills | 103 | 1 | 1 | 1 | 106 | 3 | 3 | 9 |
| | On-road and off-road capabilities | 114 | 3 | 3 | 9 | 95 | 1 | 9 | 9 |
| | Can carry things | 117 | 9 | 3 | 27 | 104 | 1 | 3 | 3 |
| | Durable | 108 | 3 | 3 | 9 | 127 | 9 | 9 | 81 |
| | Feel young at heart | 120 | 9 | 9 | 81 | 115 | 3 | 9 | 27 |
| | Can turn sharply | 113 | 3 | 3 | 9 | 124 | 9 | 9 | 81 |
| | Light weight | 115 | 3 | 3 | 9 | 121 | 9 | 3 | 27 |
| | High visibility | 117 | 9 | 3 | 27 | 103 | 1 | 1 | 1 |
| | Easiliy handles change in incline | 107 | 3 | 1 | 3 | 131 | 9 | 9 | 81 |
| | Speed | 110 | 3 | 3 | 9 | 109 | 3 | 3 | 9 |
| | Shifts smoothly | 118 | 9 | 9 | 81 | 118 | 9 | 3 | 27 |
| | Provides competitive advantage | 98 | 1 | 9 | 9 | 117 | 9 | 9 | 81 |
| | Aerodynamic | 80 | 1 | 3 | 3 | 88 | 1 | 3 | 3 |
| | Rider expertise required | 103 | 1 | 3 | 3 | 123 | 9 | 3 | 27 |
| | Status symbol/ exclusivity | 111 | 3 | 9 | 27 | 121 | 9 | 9 | 81 |
| | Navigation Assistance | 115 | 3 | 3 | 9 | 117 | 9 | 1 | 9 |
| | Soften the impact of rough terrain | 116 | 9 | 9 | 81 | 124 | 9 | 9 | 81 |
| | Environmentally friendly | 119 | 9 | 9 | 81 | 122 | 9 | 9 | 81 |
| | | | | | 1055 | | | | 1027 |
Ribhu5
QFDModel.xlsx
