340 assign 3

Email address *

DUE THIS SAT!

2 points

True

False

2 points

2 points

A1nity

Curiosity

Contact comfort and immediacy

Altruism

Validity

2 points

2 points

2 points

2 points

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340 Assignment 3 *Required

Your email address

Name *

Your answer

Standards of Conduct in a Social Media Policy document dictates that all employees must disclose that they are a!liated with the org. Especially if they are receiving samples, gi"s, reviews in exchange for posting. *

Optional: Justify

Your answer

Your handle is your username in social communities. Tell me two ways to improve your reach on IG just by things you can do to your name. *

Your answer

We talked excessively of Vignovo Restaurant during class. Can you tell which of these motivations, Vignovo is exploiting in their followers? [you can choose more than one motivation] *

Choose one of the above, and explain how Vignovo is using this motivation on their IG account. Justify. *

Your answer

Explain which segmentation tactic they are using in this picture. And how does this help them?

Your answer

This is Zea. They sell womens clothes. They created a story where they showed behind the scenes of them shooting the models wearing Zea dresses. The below picture is an example. Notice they tagged the business providing the food for the models + as well as the makeup and hair stylists! The question is: how will this help Zea sell their clothes? Justify. *

Your answer

Have a look at Anderson’s analytics: users and non users typology. Which segment do you think brands will like to use for UGC? Justify. *

Your answer

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5/12/2020, 7:58 PM Page 1 of 1