business challenges
adithya0511
q6.pdf
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 1/7
Corporate
Marketing
Goals and Strategy Target Segments: 1 - Mountain, 2 - Speed
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market
Modify Brand No new or modi�ed brands this quarter.
Feature R&D
R&D Feature Already
invested
Cost this quarter
and every
quarter until
�nished
Quarter available
for design into new brands
R&D cost if
designed in 1
quarter
R&D cost if
designed in 2
quarters Material
Cost
Tires: Mountain - super traction 0 254,694 254,694 214,172 30
Tires: Racing - sleek, very fast 0 254,694 254,694 214,172 35
Brakes: Wet and dry carbon ceramic disk 0 250,146 250,146 210,346 37
Accessories: Extra smooth derailleur 0 454,811 454,811 382,450 20
Accessories: Puncture resistant slime in tires 0 159,184 159,184 133,858 3
Accessories: Pedal-powered phone/device charger 0 291,079 291,079 244,768 28
Decals: Bright colorful styled to each segment & frame 0 109,155 109,155 91,788 8
Suspension/shock absorbers: Full suspension (front and back) (Comfort, Rugged)
0 618,543 618,543 520,130 85
Total Expenses: 2,392,306
Q7
Q7
Q7
Q7
Q7
Q7
Q7
Q7
Price and Priority
World Market Brand Available for Sale Retail Price Price Rebate Sales Priority
SAW ROCKY 2,000 50 1
SAW speed 1,900 100 2
Modify Ad
Quarter 6SAWSummary of Decisions
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 2/7
Modify Ad No new or modi�ed ad designs this quarter.
Regional Media
World Market Media Cost rocky speedy
Leisure & Entertainment 10,000 10 10
Biking Magazines 4,500 10 10
General News Magazines 8,000 10 10
Total 178,724 178,724
Total number of inserts: 60 Total major media expenses: 357,448
Manage Web Pages
Manage Web Pages
Web Page Content
Selection of Segment and Keywords
Regions Deployed with Quarterly Cost
World Market
rocky
speedy
Total web pages budget: 2,000
Mountain 1,000
Speed 1,000
Search Engine Marketing
Keywords Targeted to Mountain Segment Average Maximum
Industry Bid
World Market
3.72
ROCKY
Maximum Bid 2.24
Maximum Ad Budget 2
Keywords Targeted to Speed Segment Average Maximum
Industry Bid
World Market
2
SPEEDY
Maximum Bid 1.98
M i
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 3/7
Sales Channel
Maximum Ad Budget 2
Total paid SEM budget: 4
Social Media
World Market Social Media Start Stop Status Setup Cost Quarterly Budget
Social Networking operational 8,000 3,500
Blog, Newsletter operational 10,000 6,000
Micro blogging - 4,000 2,500
Video sharing - 14,000 6,500
Total expenses in social media: 9,500
Buy Market Research Buying for: World Market Total Expenses: 20,000
Open Store World Market
Operational: Rio de Janeiro, Amsterdam Opening: Bangalore
Total store cost: 145,000
Hire Sales People
World Market
City Annual Salary
Total Sales and
Service People
Specialized Training with Quarterly Cost
300 250 400 400
Service Recreation Mountain Speed
Rio de Janeiro 22,966 5 1 0 2 2
Amsterdam 22,966 6 2 0 2 2
Total number of sales and service people in the prior quarter 5
Total number of sales and service people in the current quarter 11
Net change in number of sales and service people in region 6
Cost to hire new sales and service people 4,306
Cost to lay off sales and service people 0
C t t l l d i l f th t 67 258
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 4/7
Cost to employ sales and service people for the quarter 67,258
Total sales and service people budget: 71,564
Open Webcenter Operational: World Market Total web sales center cost: 60,000
Hire Web Sales People
Web Personnel
City Annual
Compensation Web Sales Web Support Total
Sales People
Bangalore, World Market 22,966 9 3 12
Summary Total number of web personnel in the prior quarter 5
Total number of web personnel in the current quarter 12
Net change in number of web personnel 7
Cost to hire new web personnel 5,102
Cost to lay off web personnel 0
Cost to employ web personnel for the quarter 68,899
Total web personnel budget: 74,001
Improve Web Productivity
Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status
Setup Cost
Quarterly Budget
Toll-free phone number for advising customers in the decision making process and for handling service calls operational 3,000 3,000
Secure web site to insure privacy in taking orders via credit cards operational 9,000 4,000
Advanced shopping cart and checkout procedures to make it easier to shop and place orders operational 23,000 7,000
Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation
operational 6,000 6,000
Customer pro�le data banks to store mailing information, credit card numbers, past purchases, etc. to facilitate purchases, customer service and data mining
- 26,000 12,000
Data mining to pro�le visitors and their web behavior in order to present product options that might best appeal to customers (customer pro�le banks must be set up at the same time)
- 40,000 10,000
Order tracking software to allow customers and service reps to track orders/shipments operational 10,000 8,000
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 5/7
Manufacturing
Total expenses to improve web productivity: 28,000
Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Sales People
Demand per Sales Person
Total Demand
Number of Sales People
Demand per Sales Person
Total Demand
Stores 5 7.00 35 11 35 385
Web Sales Center 5 10.60 53 12 35 420
Total 10 88 23 805
Brand
Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent
SAW ROCKY 51 58.0% 385 47.8% 385
SAW speed 37 42.0% 420 52.2% 420
Total 88 100.0% 805 100.0% 805
Units / Quarter Units / Day
Operating capacity required to satisfy projected demand 805 13
Fixed Capacity Fixed capacity available in current quarter: 48 Planned increase in �xed capacity: 0 Fixed capacity available in next quarter: 48
Operating Capacity
Current Quarter Units per Day Units per Quarter
Fixed capacity 48 3,120
Operating capacity 40 2,600
Effective operating capacity after adjustment for worker productivity 37.20 2,418
Effective operating capacity needed for demand projection 13 805
Projected worker productivity 93
New direct labor cost/unit of operating capacity 95
New overhead cost/unit of operating capacity 19
Expense to change operating capacity (to be added to overhead) 20,051
Brand Production
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 6/7
Finance
Human Resources
Brand Produce
SAW ROCKY
SAW speed
Overtime
Maximum Overtime per Day Overtime Units per Quarter Productivity Average Labor Cost/Unit
2,418 93.0% 95.01
2,693 92.1% 106.64
2,937 90.4% 117.33
3,152 88.2% 127.55
3,337 85.6% 137.70
No overtime
1 hour
2 hours
3 hours
4 hours
Stock
Stock Type Name of Owner Shares Price Per Share Total Amount Quarter
Common Stock Executive Team 15,000 100 1,500,000 1
Common Stock Executive Team 5,000 100 500,000 2
Common Stock Executive Team 5,000 100 500,000 3
Common Stock Venture Capitalists 25,000 100 2,500,000 4
Certi�cate of Deposit No cash remains in the 3-Month Certi�cate of Deposit account this quarter.
Short Term Loan No outstanding conventional loans this quarter.
Sales Force Compensation
Sales Force Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 18,000 3 22,966Full coverage 1 week
Production Worker Compensation
Production Worker Compensation
Health Bene�ts Weeks Pension Compensation
08/04/2023, 23:42 Summary of Decisions
https://game.ilsworld.com/mpl/web7/engine.php?tpl=print&quarter=6&language=en-us&resource=summaryofdecisions&run=SummaryOfDecisions&item=wor… 7/7
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 16,000 3 20,415Full coverage 1 week
