business challenges
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q5.pdf
08/04/2023, 23:42 Summary of Decisions
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Corporate
Marketing
Goals and Strategy Target Segments: 1 - Mountain, 2 - Speed
Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market
Modify Brand No new or modi�ed brands this quarter.
Feature R&D No R&D Investments.
Price and Priority
World Market Brand Available for Sale Retail Price Price Rebate Sales Priority
SAW ROCKY 2,000 50 1
SAW speed 1,900 100 2
Modify Ad No new or modi�ed ad designs this quarter.
Regional Media
World Market Media Cost rocky speedy
Leisure & Entertainment 10,000 10 10
Biking Magazines 4,500 10 10
General News Magazines 8,000 10 10
Total 178,724 178,724
Total number of inserts: 60 Total major media expenses: 357,448
Manage Web Pages
Manage Web Pages
Selection of
Quarter 5SAWSummary of Decisions
08/04/2023, 23:42 Summary of Decisions
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Web Page Content
Selection of Segment and Keywords
Regions Deployed with Quarterly Cost
World Market
rocky
speedy
Total web pages budget: 2,000
Mountain 1,000
Speed 1,000
Search Engine Marketing
Keywords Targeted to Mountain Segment Average Maximum
Industry Bid
World Market
3.31
ROCKY
Maximum Bid 2.01
Maximum Ad Budget 2
Keywords Targeted to Speed Segment Average Maximum
Industry Bid
World Market
1.99
SPEEDY
Maximum Bid 1.98
Maximum Ad Budget 2
Total paid SEM budget: 4
Social Media
World Market Social Media Start Stop Status Setup Cost Quarterly Budget
Social Networking - 8,000 3,500
Blog, Newsletter - 10,000 6,000
Total expenses in social media: 27,500
Buy Market Research Buying for: World Market Total Expenses: 20,000
08/04/2023, 23:42 Summary of Decisions
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Sales Channel Open Store
World Market Operational: Rio de Janeiro Opening: Amsterdam
Total store cost: 153,000
Hire Sales People
World Market
City Annual Salary
Total Sales and
Service People
Specialized Training with Quarterly Cost
300 250 400 400
Service Recreation Mountain Speed
Rio de Janeiro 21,706 5 1 0 2 2
Total number of sales and service people in the prior quarter 5
Total number of sales and service people in the current quarter 5
Net change in number of sales and service people in region 0
Cost to hire new sales and service people 0
Cost to lay off sales and service people 0
Cost to employ sales and service people for the quarter 29,033
Total sales and service people budget: 29,033
Open Webcenter Operational: World Market Total web sales center cost: 60,000
Hire Web Sales People
Web Personnel
City Annual
Compensation Web Sales Web Support Total
Sales People
Bangalore, World Market 21,706 4 1 5
Summary Total number of web personnel in the prior quarter 5
Total number of web personnel in the current quarter 5
Net change in number of web personnel 0
Cost to hire new web personnel 0
Cost to lay off web personnel 0
Cost to employ web personnel for the quarter 27,133
08/04/2023, 23:42 Summary of Decisions
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Manufacturing
Total web personnel budget: 27,133
Improve Web Productivity
Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status
Setup Cost
Quarterly Budget
Toll-free phone number for advising customers in the decision making process and for handling service calls operational 3,000 3,000
Secure web site to insure privacy in taking orders via credit cards - 9,000 4,000
Advanced shopping cart and checkout procedures to make it easier to shop and place orders operational 23,000 7,000
Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation
operational 6,000 6,000
Customer pro�le data banks to store mailing information, credit card numbers, past purchases, etc. to facilitate purchases, customer service and data mining
- 26,000 12,000
Data mining to pro�le visitors and their web behavior in order to present product options that might best appeal to customers (customer pro�le banks must be set up at the same time)
- 40,000 10,000
Order tracking software to allow customers and service reps to track orders/shipments operational 10,000 8,000
Total expenses to improve web productivity: 37,000
Demand Projection
Last Quarter (Actual) This Quarter (Projected)
Number of Sales People
Demand per Sales Person
Total Demand
Number of Sales People
Demand per Sales Person
Total Demand
Stores 5 20.80 104 5 205 1,025
Web Sales Center 5 28.40 142 5 500 2,500
Total 10 246 10 3,525
Brand
Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent
SAW ROCKY 194 78.9% 1,025 29.1% 1,025
SAW speed 52 21.1% 2,500 70.9% 2,500
Total 246 100.0% 3,525 100.0% 3,525
Units / Quarter Units / Day
Operating capacity required to satisfy projected demand 3,525 55
Fixed Capacity
08/04/2023, 23:42 Summary of Decisions
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Finance
Fixed Capacity Fixed capacity available in current quarter: 32 Planned increase in �xed capacity: 16 Fixed capacity available in next quarter: 48
Operating Capacity
Current Quarter Units per Day Units per Quarter
Fixed capacity 32 2,080
Operating capacity 30 1,950
Effective operating capacity after adjustment for worker productivity 28.50 1,853
Effective operating capacity needed for demand projection 55 3,525
Projected worker productivity 95
New direct labor cost/unit of operating capacity 95
New overhead cost/unit of operating capacity 22
Expense to change operating capacity (to be added to overhead) 0
Brand Production
Brand Produce
SAW ROCKY
SAW speed
Overtime
Maximum Overtime per Day Overtime Units per Quarter Productivity Average Labor Cost/Unit
1,853 95.0% 94.58
2,063 94.1% 106.15
2,250 92.3% 116.80
2,415 90.1% 126.98
2,556 87.4% 137.08
No overtime
1 hour
2 hours
3 hours
4 hours
Stock
Stock Type Name of Owner Shares Price Per Share Total Amount Quarter
Common Stock Executive Team 15,000 100 1,500,000 1
Common Stock Executive Team 5,000 100 500,000 2
Common Stock Executive Team 5,000 100 500,000 3
Common Stock Venture Capitalists 25,000 100 2,500,000 4
08/04/2023, 23:42 Summary of Decisions
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Human Resources
Certi�cate of Deposit No cash remains in the 3-Month Certi�cate of Deposit account this quarter.
Short Term Loan No outstanding conventional loans this quarter.
Sales Force Compensation
Sales Force Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 18,000 3 21,706Expanded coverage 1 week
Production Worker Compensation
Production Worker Compensation
Region Annual Salary Health Bene�ts
Package Weeks
of Vacation Pension
[% of salary] Compensation
per year
World Market 16,000 3 19,295Expanded coverage 1 week
