business challenges

08/04/2023, 23:40 Summary of Decisions

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Corporate

Marketing

Sales Channel

Goals and Strategy Target Segments: 1 - Speed, 2 - Mountain

Strategic directions: focus on smaller, high margin segments focus on smaller, less costly geographic markets be �rst to market be the low price provider in the market

Modify Brand No new or modi�ed brands this quarter.

Price and Priority

World Market Brand Available for Sale Retail Price Price Rebate Sales Priority

SAW ROCKY 1,200 50 1

SAW speed 1,500 100 2

Modify Ad No new or modi�ed ad designs this quarter.

Buy Market Research Buying for: World Market Total Expenses: 20,000

Open Store World Market

Operational: Rio de Janeiro Total store cost: 17,000

Hire Sales People

World Market

City Annual Salary

Total Sales and

Service People

Specialized Training with Quarterly Cost

300 250 400 400

Service Recreation Mountain Speed

Quarter 2SAWSummary of Decisions

08/04/2023, 23:40 Summary of Decisions

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Rio de Janeiro 20,500 5 1 0 2 2

Total number of sales and service people in the prior quarter 0

Total number of sales and service people in the current quarter 5

Net change in number of sales and service people in region 5

Cost to hire new sales and service people 3,524

Cost to lay off sales and service people 0

Cost to employ sales and service people for the quarter 27,526

Total sales and service people budget: 31,050

Open Webcenter Operational: World Market Total web sales center cost: 60,000

Hire Web Sales People

Web Personnel

City Annual

Compensation Web Sales Web Support Total

Sales People

Bangalore, World Market 20,500 4 1 5

Summary Total number of web personnel in the prior quarter 0

Total number of web personnel in the current quarter 5

Net change in number of web personnel 5

Cost to hire new web personnel 3,524

Cost to lay off web personnel 0

Cost to employ web personnel for the quarter 25,626

Total web personnel budget: 29,150

Improve Web Productivity

Activities to Increase Purchase Probability Once a Visitor is at Your Site Start Stop Status

Setup Cost

Quarterly Budget

Toll-free phone number for advising customers in the decision making process and for handling service calls - 3,000 3,000

Continuous upgrading of the product description, pricing, and order entry pages to improve content, visual appeal and navigation

- 6,000 6,000

Total expenses to improve web productivity: 18,000

08/04/2023, 23:40 Summary of Decisions

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Manufacturing Demand Projection

Last Quarter (Actual) This Quarter (Projected)

Number of Sales People

Demand per Sales Person

Total Demand

Number of Sales People

Demand per Sales Person

Total Demand

Stores 0 0.00 0 5 30 150

Web Sales Center 0 0.00 0 5 30 150

Total 0 0 10 300

Brand

Last Quarter (Actual) This Quarter (Projected) Capacity RequiredDemand Percent Demand Percent

SAW ROCKY n/a n/a 150 50.0% 150

SAW speed n/a n/a 150 50.0% 150

Total 0 100.0% 300 100.0% 300

Units / Quarter Units / Day

Operating capacity required to satisfy projected demand 300 5

Fixed Capacity Fixed capacity available in current quarter: 16 Planned increase in �xed capacity: 0 Fixed capacity available in next quarter: 16

Operating Capacity

Current Quarter Units per Day Units per Quarter

Fixed capacity 16 1,040

Operating capacity 15 975

Effective operating capacity after adjustment for worker productivity 12.00 780

Effective operating capacity needed for demand projection 5 300

Projected worker productivity 80

New direct labor cost/unit of operating capacity 108

New overhead cost/unit of operating capacity 41

Expense to change operating capacity (to be added to overhead) 20,078

Brand Production

Brand Produce

SAW ROCKY

SAW speed

08/04/2023, 23:40 Summary of Decisions

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Finance

Human Resources

Overtime

Maximum Overtime per Day Overtime Units per Quarter Productivity Average Labor Cost/Unit

780 80.0% 107.66

869 79.2% 120.83

947 77.7% 132.95

1,017 75.8% 144.53

1,076 73.6% 156.03

No overtime

1 hour

2 hours

3 hours

4 hours

Stock

Stock Type Name of Owner Shares Price Per Share Total Amount Quarter

Common Stock Executive Team 15,000 100 1,500,000 1

Common Stock Executive Team 5,000 100 500,000 2

Certi�cate of Deposit

3-month certi�cate of deposit account for current quarter 300,000

Quarterly interest rate 1.50

Interest to earn 4,500

Sales Force Compensation

Sales Force Compensation

Region Annual Salary Health Bene�ts

Package Weeks

of Vacation Pension

[% of salary] Compensation

per year

World Market 17,000 3 20,500Expanded coverage 1 week

Production Worker Compensation

Production Worker Compensation

Region Annual Salary Health Bene�ts

Package Weeks

of Vacation Pension

[% of salary] Compensation

per year

World Market 14,000 3 16,183Minimum package 1 week