Case study

Q1: Based on the case description, what is the most important issue faced by BMW in North America? (2pts)

Q2. BMW's success in North America comes from several key factors including sourcing, manufacturing, sales, service, and consumer. Please discuss BMW's competitive advantages from each of these factors. (3pts)

2Answer each question in detail. Provide clear reasoning supporting your argument. 

3Provide both quantitative/qualitative analysis to support the arguments.

4Require professional writing style (no grammar errors, avoid colloquial terms etc). 

5Please submit a Word document, 12 ft size, 1.5-2 pages, double space via this assignment link.