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Q.1CARLAMGMT501_WK8_CO_FINALPRESENTATION.pptx
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Backlot Coffee
Carla Ortiz MGMT 501
DeVry University December 15, 2020 Professor Suraj Bajwa
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Introduction
Backlot Coffee is an American roaster and coffee shop.
Founded in 2016
First Central Street Backlot site in Evanston
Second in 2017 in Old Irving Park
Mission: We strive to be a comfortable, stimulating and diverse community where people can catch up with old friends and make new ones, where they can play games with their kids, get some work done or just sit and read quietly.
Legal Ownership: John Kim & Isaac Bloom
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Business Ethics Processes
Corporate Social Responsibility
It is important to both consumers and Backlot.
Backlot Coffee is taking CSR seriously to develop itself.
It makes sure that the relationship with the customers is well maintained.
Corporate Social Responsibility Strategies
Creating opportunities for employment growth, education, and training are what we are committed to investing.
Delivering goods of good quality, bought ethically, and manufactured responsibly.
It has a corporate responsibility, which looks after the company's commitment to society.
Code of Ethics
Act of honesty, expertise, caution, respect, and ethics with the public, consumers, prospective customers, clients, staff, investment profession peers, and other global financial markets participants.
It is essential to do the right thing for the success of business.
Backlot supports the value and mission of the company.
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Operations Management Processes
Type of Organizational Structure
An organizational structure is a framework that specifies the course of such operations to accomplish an organization's objectives (Kenton, 2020). John and Isaac depended on Team structure for the smooth running of Backlot Coffee. The idea of developing such a coffee store is to bring people in the community together and create a healthy atmosphere of creativity and self-analysis.
Organization Chart
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Owner
Baristas/Cooks
Cashier
General Employees
Store Manager
Operations Management Processes
(K S Rao & Team, 2019)
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John and Isaac's primary focus is to attain the most enhanced customer service and provide proper training to their employees for better service output. Also, the quality of raw material present in the inventory of Backlot Coffee Shop is very important for the best organizational outcome in concern to the goods and services provided to the customers.
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PERT CHART
| TASK Identity | TASK Description |
| A | Daily Operations of Cafe |
| B | Hire New Staff |
| C | Train New and Existing Employees |
| D | Coordinate with vendors and Order Suppliers |
| E | Weekly Record of Revenues and Expenses |
| F | Resolving Issues |
| G | Cleaning Cafe |
| H | Discussing ways of boosting loyalty through friendly relationship |
In this chart, the execution period is denoted as per the days.
Table 1. The Task Identity and Task Description
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Marketing Management Processes
Product or Service: The products that are offered by Backlot Coffee shop include three major categories, which are the whole beans, drinkware, and swag.
Target Market : The specific customers targeted by the business to attract towards their services or products.
Place of Distribution: Place and distribution play a vital role in getting the product into the consumer's hands through several distribution channels like retailers, wholesalers, etc. (Ferrell, Hirt, & Ferrell, 2020). Backlot coffee shop is a small venture having three locations serving many customers.
Price: Your income from the coffee shop is based on two key elements: the overall gross receipt and the number of transactions.
Promotional Plan: Backlot offers products at economical prices allowing customers to be more attracted to it and its offerings online, specifically for whole beans and annual subscriptions.
Customer Service Plan: Customer service is way more critical for backlot coffee houses, specifically from the customer's perspective.
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Marketing Management Process
Step 1 : Auditing
Step 2: Development
Step 3: Planning
Step 4: Implementation
Step 5: Performance Evaluation
Step 6: Best Patterns (for marketing)
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Recommendations for Backlot Coffee
Coffee wine
Coffee beer
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Value comes first by investing in the best equipment and using the best quality of coffee beans. Building relationships with consumers is always best. People go out of their way for fantastic coffee and you can't afford to skimp if you are one of five coffee shops in the neighborhood. At Backlot we will increase the menu selection by adding a coffee wine or coffee beer. This will increase the rewards program by using the application to increase points in order to get free monthly coffee. This opportunity will bring new consumers and profit growth for the business. Backlot will invest in workers to receive new or additional training certificate for the program.
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References:
K S Rao & Team For Business Minds Today -, By, -, & K S Rao & Team For Business Minds Today. (2019, February 23). Processes Of Operations Management: Significance: Motives. Retrieved December 15, 2020, from https://www.bmindstoday.com/processes-of-operations-management-significance-motives-2/
Adeleke, A. (2020). A Case Study of the Marketing Tools Coffee Shop Owners Use to Sustain Businesses. Open Journal of Business and Management, 08(02), 726-753. doi:10.4236/ojbm.2020.82044
Blut, M., Teller, C., & Floh, A. (2018). Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis. Journal of Retailing, 94(2), 113-135. doi:10.1016/j.jretai.2018.03.001
Ferrell, O. C., Hirt, G. A., & Ferrell, L. (2020). Business foundations: A changing world. New York, NY, NY: McGraw-Hill Education.
Melnyk, S. A., & Stanton, D. J. (2017). The customer-centric supply chain. Supply Chain Management Review, 20(12), 28-39.
Rahardjo, B., Hasbullah, R., &Taqi, F. M. (2019). Coffee Shop Business Model Analysis. Integrated Journal of Business and Economics, 3(2), 140-152.
Kenton, W. (2020, August 28). How Organizational Structures Work. Retrieved November 22, 2020, from https://www.investopedia.com/terms/o/organizational-structure.asp
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