Individual: Website Page Formatting

Purpose of the website:

The purpose of victoriasecret.com will be to market and provide sale services of women’s lingerie, women’s wear, beauty products, fragrances, bags and accessories, footwear, make up, Gift Cards and also display clips of the various models on international runways. Through the website, potential customers can make orders on their desired product, make payments through the various platforms provided which will require the customer to be a subscribed user.

Target Audience:

Victoria’s Secret’s main target is women as it mainly sells products which target women. Men can also purchase a range of selected products and an upgrade will be done regularly so as to consider male products available on the site.

Layout of each page in the site:

The website has three main pages namely: VICTORIA’S SECRET, VICTORIA’S SECRET PINK, VICTORIA’S SECRET BLACK and VICTORIA SPORT.

VICTORIA’S SECRET is the main page. It gives the customer an idea of what VICTORIA’S SECRET is all about, the login/signup account interface, the offers that are available and the stores that VICTORIA’S SECRET owns. It also includes a map, showing the location of the nearest store.

VICTORIA’S SECRET PINK is a page designed for women: It has new arrivals, bras, panties, apparel, accessories and sale pages. It also has a pinned tag on the day’s offers.

VICTORIA’S SECRET BLACK is a page designed to give more information regarding men’s products. The products include: underwear and men’s fragrances.

VICTORIA SPORT has an All sport page showcasing the new arrivals, sports bras, sport apparel, sports underwear for men and sports gear.

Storyboard or mockup for each page:

How the pages will be linked together to create one cohesive site:

The pages will be linked together using anchor tags on the navigation tabs that stores the href link to the pages

External Sources:

Learning web Design Jennifer,Niederst Robbins,2017

Head First Html and CSS ,2012