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Question 1: What do you see as the biggest challenges in conducting a brand audit? What steps would you take to overcome them? How do you measure rate of sale? How might you measure the effectiveness of your advertising message? How does your organization determine who is buying its products? How does a vendor either support or subvert your product's performance?

Question 2: What are some specific merchandising techniques you might use to improve a product's performance? How might you leverage a service product to enhance the performance of a tangible product? What are some examples of jingles or slogans that have positively affected a brand?

Question 3: What would you say your own ideal personal brand should be? Can you deliver on that promise? Why or why not?

Question 4: Watch the "Marketing Tools and Branding" video. And respond https://fod.infobase.com/OnDemandEmbed.aspx?token=42250&wID=18566&loid=116141&plt=FOD&w=640&h=360&fWidth=660&fHeight=410

Assignment 1: This is a continuous project from the recent assignment I will attach below.

Research the Boston Consulting Product Matrix.  

Imagine that you are a consultant within the industry.  

Prepare a 100-130 -word implementation memo detailing how the Boston Consulting Product Matrix is used and how it should be applied to your team's brand.

Cite all sources according to APA formatting guidelines.

Memo details how it should be applied to your team's brand