PUR4101 Brochure Draft

After you put down some concepts on paper in the Brochure Thumbnail assignment (in-person class, not online class), you will now have to plan, design, and write all headlines and sub-headlines for a brochure for a company, service, product(s), or issue/cause. Those of you who submitted the thumbnail assignment for feedback already have a very good idea of what you will be working on. Some of you even have the assignment partially completed.

1. For the design portion, the brochure should have the following: ○ overall size: 8 ½ by 11 inches, folded in three so 3 panels on

each side of the page, and landscape orientation.

Remember your gutter must be twice the size of your margin. I would recommend a 0.25 or 0.375-inch margin. You must have a 1/8th (0.125) inch bleed, even if you don't use it. You must use a grid. Review the brochure guidelines in the module.

In terms of layout, the brochure should have the following:

○ You must have real headlines, subheads, and captions (real English words relevant to the topic of your design). For the body, a copy may be filled copy. See "What is Ipsum Lorem?". Please keep in mind that in order for me to visualize your layout, you must place your columns, and images (even if they are just temporary images or clipart).

2. As far as the planning goes, you must answer the following questions in a separate Word document. However, please do not neglect other design considerations:

○ Message to your audience (what are you saying? what are you selling? what are you promoting? what is your call-to-action?)

○ The audience for your brochure (who are you talking to? Young adults 18-25? Stay at home mothers? Senior citizens? Professional women 30-39 living in the big metropolis?). Be as specific as possible.

○ Color selection (why is your choice of colors appealing or appropriate to your audience? why does it fit your message? Please remember the color assignment)

○ Typeface (how is your type selection appealing or appropriate to your audience? Please remember the typography assignment)

Please write your rationale in a Word doc. Please spell-check your assignment. You must also submit your draft in InDesign and PDF.

The assignment is a compilation of previous assignments and a prelude to your final assignment.

The draft is worth 10 points. I will be grading on planning (written part) and design draft. Please carefully examine all the resources provided in this module and previous modules (specifically typography and color); they should help you complete this assignment.

To recap:

Submit both the .pdf and the .idml file for this assignment so I can review your headlines and subheads, and their layout in the brochure. Please review the grading rubric. Submit the rationale in a separate Word doc.

**If you do not answer the questions above coherently, you will not receive full credit.**

Please ask all the questions and clarifications before turning in the assignment, not after you receive a grade you are unhappy with.

Brochure Draft Rubric

Criteria Ratings Pts

This criterion is linked to a Learning Outcome Type Is the type choice reasonable. Does the student discuss why these fonts were chosen.

2.5 pts Excellent The student has well thought out appropriat e font choices. The six aspects of type are used to discuss these font choices.

1.5 pts Good Font choice is appropriat e. A basic understan ding of what these fonts accomplis h is shown.

1 pts Acceptabl e Fonts are acceptabl e, but rationale is either incorrect or unclear. OR font choice is marginal or not appropriat e.

0 pts Unac cepta ble

2.5 pts

This criterion is linked to a Learning Outcome Color Is the choice of colors well thought out? Does the student coherently discuss why these color were chosen? Not overlooking colors' relationship, saturation, and emotional meaning.

2.5 pts Excellent The choice of colors is well thought out. The student discusses why these color were chosen particularly referencing hue and contrast (ie position on the color wheel), saturation, color temperature and emotional meaning as appropriate.

1.5 pts Go od Col ors are well cho sen and the dis cus sio n is goo d.

1 pts Acc ept able Col ors are appr opri ate but ratio nale is thin or inco rrect .

0 pts Un ac ce pta ble

2.5 pts

This criterion is linked to a Learning Outcome Design Planning audience and message are aligned with color and type choices. Are these decisions apparent and discussed in a compelling way that

2.5 pts Ex cel len t Th e stu de nt pro vid ed co nsi ste ntl y an d cle

1. 5 pt s G o o d St u d e nt d e m o n st ra te d

1 pts Acce ptable Accep table decisi ons, but overall design needs to be rework ed (mess age/a udienc e/colo r/type don't fit.

0 p t s U n a c c e p t a b l e

2.5 pts

demonstrate s the students understandin g of good design. Are these decisions adequately demonstrate d in the design?

ar rati on ale of the de sig n pro ce ss/ pla nni ng wh ere he/ sh e de mo nst rat ed un der sta ndi ng of go od de sig n.

u n d er st a n di n g of g o o d d e si g n, b ut pr o vi d e d fl a w e d di s c u s si o n. Vi c e V er s a.

This criterion is linked to a Learning Outcome Mechanics student demonstrate s full understandin g of basic document set-up including panels, columns, margins, bleed, gutters. Text (lorem ipsum) is adequately placed in the columns.

5 p t s E x c e ll e n t T h e st u d e n t d e m o n st r a t e d u n d e r st a n di n g o f b a si c la

3 pt s G o o d T h e st u d e nt p ar ti all y or in a d e q u at el y d e m o n st ra te d u n d er st a n di n g of

2 p ts A c c e p ta bl e T h e st u d e nt di d n' t d e m o n st ra te u n d er st a n di n g of b a si c la y o ut

0 p t s U n a c c e p t a b l e

5 pts

y o u t t o s e t- u p d o c u m e n t

b a si c la y o ut to s et -u p d o c u m e nt

to s et -u p d o c u m e nt

This criterion is linked to a Learning Outcome Headlines, sub-headline s, and caption are adequately positioned in unified a manner and relevant to your message.

2 . 5 p t s E x c e l l e n t

1 . 5 p t s G o o d

1 p t s A c c e p t a b l e

0 p t s U n a c c e p t a b l e

2.5 pts

Total Points: 15