Consulting Proposal

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The Future Care (UK) Ltd. Office: 34 Heriot Road, London, NW4 2DG, UK

FutureCareUK @FutureCareUK

VAT No.: 234 0660 36, Company No. 08257478 Registered office, Aston House, Cornwall Avenue, London N3 1LF

Scope of Work

Puffin™ eCommerce, leasing website: process, structure and scale-up

Andrew Cowen BA(Hons), PGCE, RMA, Founder & CEO, The Future Care (UK) Ltd., London, UK

INTRODUCTION Puffin™ is a bespoke non-invasive B2C consumer wearable, medical precision instrument for infants (0– 24months). Remotely monitoring vital signs, linked to an AI & ML analytics platform, incorporating a blockchain system architecture that enables predictive & preventative diagnostics. The consumer product will include a parent’s smart phone MyPuffin™ APP, an optional subscription to a real-time data driven, 24x7 medical triage call service centre. With the capability of receiving the infant’s real-time data to enhance and provide an accurate, on-demand diagnosis. Puffin™ will be sold as either a direct purchase or under a lease purchase agreement, with or without the triage subscription. The first month if acquiring the Puffin™ the parent will be offered a free subscription for two weeks from purchase / financial transaction and fully completed registration. Puffin™ is a bridge between consumer (B2C) and medical (B2M), accurately, reliably remotely monitoring an infant's vital signs in the home, hospital, anywhere. PROJECT OBJECTIVES: To research the service design and requisite structure and infrastructure to enable Puffin™ to be purchased or leased direct from our eCommerce website www.puffin.group Our priorities are to identify the operational aspect of this business model. This will include the customer flow processes, from the moment a parent (prospect) land on the website, purchase options, data capture, financial checks, and transaction(s) [product and subscription triage], delivery fulfillment, returns, refurbishment, recycle redundant components. The project may also need to draw on other consumer and medical examples of leasing e.g. Breast Pumps, TENS machine, other equipment (To be researched) etc... for mothers with newborn infants. Research may need to explore other similar products processes markets to draw on to highlight the market at each stage. For example, challenges:  leasing market is a financial product and an additional ‘product’ to Puffin™ as is the subscription to a

medical call center triage. In both cases it may be possible to outsource this aspect to a 3rd party and if so, what are the companies that could be approached and consequences.to the business model?

 Other markets re leasing may also provide some insights as to the process and overhead in deploying a leasing model.

MILESTONES: To establish a wire frame process flow diagram that illustrates the business purchase and leasing/refurbishment model.

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The Future Care (UK) Ltd. Office: 34 Heriot Road, London, NW4 2DG, UK

FutureCareUK @FutureCareUK

VAT No.: 234 0660 36, Company No. 08257478 Registered office, Aston House, Cornwall Avenue, London N3 1LF

A market review of leasing options and service design process for consumers with newborn infants. In the absence of direct examples, the research is to draw on comparable leasing models and how the corresponding service design operates. From these comparable examples we can then make assumptions and parallels to re-enforce Future Care (FC’s) objectives. Price points for comparable product and services e.g. leasing, subscription triage weekly monthly etc… We are not seeking a pricing analysis, only an indication, in passing what are the general options FC may consider based on market equivalents. We would also be interested in the duration of leasing e.g. one week though to several weeks/months. Part of the rational leasing is the thought that FC can get closer on a more frequent basis to the end user. A parent may only want the device for the first three months. But if leaving the infant with grandparents for a week or going on holiday the parent my return to FC seeking a short Puffin™ lease/rental for this period during the infant’s illness and needs to be monitored while recovering from a medical condition or intervention e.g. Bronchitis effecting at 1:3 infants with recovery period for 1-6weeks. After leasing, we need to consider the re-furnishment of the device and testing before placing back in stock. This will require at the least cleaning wiping down of product, testing of general equipment and checking on sensor accuracy, battery life and other aspects of the device, repackaging ready to be placed back into storage. Re-cycling and disposing of redundant components. Final presentation. OUTCOME 1. Illustrative graphic visualization/diagram of leasing model and end user flow charts/process 2. Understanding of the structure and ‘elements’ underpinning the purchase and selling via the

eCommerce websites www.puffin.group 3. Provide information on how the leasing purchase option and leasing refurbishment is managed by

these companies in their respective markets. For example, exploring outsourcing the leasing component via a 3rd party reducing risk

4. Companies and products that are similar in nature e.g., health, medical wellness (breast pump, TENS machine sold with a leasing option and details. In the absence of mother and baby items, to explore comparable product options price, market product to FC’s Puffin™ product within in different markets.

5. Some indication of pricing and period of leasing Terms and Conditions/recommendations 6. The process of refurbishment service design and consideration to supply chain. 7. Final report and presentation of findings.

DELIVERABLES: 1. Power Point presentation reviewing research findings, formally presented to FC and their partners. 2. Hard Copy report including an:

Index, Exec summary, Main research, Conclusion, Recommendations, Next actions References. (All references to companies, Accademia, Reports MUST include a URL links when mentioned in the main body of the research but also in the Ref section. A thumbnail of the relevant PP slide presentation inserted into the section of the Hard copy. This will help relate presentation slides in

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The Future Care (UK) Ltd. Office: 34 Heriot Road, London, NW4 2DG, UK

FutureCareUK @FutureCareUK

VAT No.: 234 0660 36, Company No. 08257478 Registered office, Aston House, Cornwall Avenue, London N3 1LF

sync with the main report and findings. 3. As part of the hard copy, we anticipate some research analysis to be presented in spread sheet

format showing summaries of costs, leasing periods types of companies their markets, the companies in these markets or the companies that FC could collaborate with and outsource to.

4. Instamatic (A4 two sides) highlighting key value proposition and points around FC’s eCommerce and Leasing model.

5. A dossier of your CV including your LinkedIn URL, a one-page exec summary of the project and the instamatic. This documentation will be given to FC’s partners to make future contact with students if they wish to follow-up.

6. A recording of the presentation FUTURE CARE’S RESOURCES AND COMMITMENT  FC has research documents that support some of this early-stage considerations that we can make

available to the students  FC will agree to a 60min meet and greet virtual meeting to discuss and explore scope of work and

outcomes.  FC will commit to a 30 min virtual weekly conf call with student(s)/teams to offer support and mentor

students/teams.  FC will provide teams with their version of getting a job, review of CV’s and LinkedIn profiles.  FC suggests one contact per team and a group WhatsAPP to avoid problems in the event one or

both parties need to change dates or unforeseen circumstances. DISCLAIMER: In undertaking this project, the Client has been made aware of the limitations of the student’s time, knowledge, experience of this market and availability of resources, university’s course restraints and time to complete the project. Where time or resources has not allowed for greater research the topic/issue will be referred to for follow-up later. Biography Founder/Chief DISRUPTOR Officer, Andrew Cowen is a neuro-diverse, dyslexic creative! He resigned from IBM and trained with the Alzheimer’s Society as a family caregiver. From 2005, for ten years, he ran a successful homecare agency specialising in dementia. Returning from a trip to China, he pivoted to becoming a reseller for a wearable senior remote monitoring device, adding a medical telecare subscription service. In 2017, InnovateUK awarded Mr Cowen a government grant to develop a bespoke, wearable, paediatric precision instrument. In 2020, He has secured an exclusive full service contract with three leading international companies ARROW, EPAM and Microsoft to bring Future Care’s product Puffin™ to market.