psychology
Learning
5
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LEARNING OUTCOMES
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1 Define learning
2 Describe principles and methods of classical conditioning
3 Describe applications of classical conditioning
4 Describe principles and methods of operant conditioning
5 Describe applications of operant conditioning
6 Discuss cognitive factors in learning
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Truth or Fiction?
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Learning
• Behaviorist perspective • Relatively permanent changes in behavior that
result from practice or experience
• Cognitive perspective • Relatively permanent changes in the way one
represents the environment due to experience
LO 1
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Classical Conditioning
• Form of learning in which a neutral stimulus evokes a response • Response is usually evoked by another stimulus
paired repeatedly with the neutral stimulus
• Reflexes are evoked by certain stimuli
- Reflex: Unlearned response
- Stimulus: Environmental condition that evokes response
LO 2
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Classical Conditioning (continued)
• Reflexes can be learned (conditioned) through association
Classroom Demonstration - Classical Conditioning
LO 2
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Ivan Pavlov’s Experiments
• Meat powder was placed on a dog’s tongue • Resulted in salivation
• Conditioned reflexes • Dog was trained to salivate at the sound of a
tone or a bell
- Neutral stimulus - Sound of the bell
LO 2
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Ivan Pavlov’s Experiments
- Stimulus - Food
- Target response - Salivation
• Known as conditioned responses
• Student project - Conditioned Reflex
LO 2
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Explaining Classical Conditioning
• Behaviorist perspective • Dog learned to salivate in response to the tone
because the tone had been paired with meat powder
• Cognitive perspective • Dog salivated in response to the tone since the
tone became mentally connected with the meat
LO 2
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Stimuli and Responses in Classical
Conditioning
LO 2
Unconditioned stimulus (UCS)
Unconditioned response
(UCR)
Orienting reflex
Conditioned stimulus (CS)
Conditioned response (CR)
11
Figure
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5.1 How Classical Conditioning Works LO 2
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Figure
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5.1 How Classical Conditioning Works (continued 1)
LO 2
13
Figure
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5.1 How Classical Conditioning Works (continued 2)
LO 2
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Extinction and Spontaneous Recovery
• Extinction • CS no longer elicits the CR
• CS is no longer associated with the UCS
• Spontaneous recovery • Time passes
• CS again elicits the CR
• Helps organisms adapt to situations that recur from time to time
LO 2
15
Figure
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5.2 Learning and Extinction Curves LO 2
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Generalization and Discrimination
• Generalization • Tendency for CR to be evoked by stimuli similar
to the stimulus to which the response was conditioned
• Organisms must learn that:
- Similar stimuli have different functions
- They must respond adaptively to different stimuli
LO 2
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Discrimination
• CR evoked by limited range of stimuli • Caused due to presenting a range of stimuli but
repeatedly pairing only the one CS with the UCS
LO 2
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Higher-Order Conditioning
• Previously neutral stimulus becomes a CS after being repeatedly paired with that CS
• Demonstrated by Pavlov when he conditioned a dog to salivate to a tone • Repeatedly paired a light with the tone
• After several pairings, light evoked salivation
LO 2
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Application of Classical Conditioning: Taste
Aversion
• Adaptive • Motivates organisms to avoid harmful foods
• Differs from other kinds of classical conditioning • May require only a single association
• UCS can occur hours after the CS
LO 3
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Evolution of Taste Aversion
• Research on taste aversion • Challenges view that organisms learn to
associate any stimuli that are linked in time
• Evolutionary perspective • Animals are prepared to develop aversions that
are adaptive in their environments
LO 3
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1. Truth or Fiction?
• A single nauseating meal can give rise to a taste aversion that lasts for years
• TRUE!
LO 3
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Application of Classical Conditioning
• Little Albert experiment • Albert was conditioned to
fear a rat
• Generalized to other furry organisms
• Showed how humans are biologically prepared by evolutionary forces to develop certain fears
LO 3
© Archives of the History of American Psychology, The Center for the
History of Psychology—The University of Akron
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Application of Classical Conditioning: Fear-
Reduction Techniques
Counterconditioning Flooding
Systematic desensitization
LO 3
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2. Truth or Fiction?
• Psychologists helped a young boy overcome his fear of rabbits by having him eat cookies while a rabbit was brought closer and closer
• TRUE!
LO 3
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Edward L. Thorndike’s Law of Effect
• Response is strengthened by a reward
• Response is stamped out by a punishment • Organisms learn to avoid behaviors that would
result in punishment
LO 4
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B. F. Skinner and Reinforcement
• Skinner taught pigeons to engage in operant behavior • Operant behavior (operant): Behavior that
operates on, or manipulates, the environment
• Operant conditioning: Organisms learn to engage in behavior that is reinforced • Voluntary responses are acquired or conditioned
LO 4
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B. F. Skinner and Reinforcement (continued)
• Skinner focused on measurable behaviors
• Skinner box • Animal cage (operant chamber) devised to study
operant behavior
• Permits careful introduction and removal of experimental conditions
• Provides observable effects on laboratory animals
LO 4
28
Figure
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5.4 A Rat in a Skinner Box LO 4
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3. Truth or Fiction?
• During World War II, psychologist B. F. Skinner proposed that pigeons be trained to guide missiles to their targets
• TRUE!
LO 4
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Types of Reinforcers LO 4
Positive and negative reinforcers
Immediate and delayed reinforcers
Primary and secondary reinforcers
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Positive and Negative Reinforcers
• Increase the probability of a behavior to occur when applied
Positive reinforcers
• Increase the probability of a behavior to occur when removed
Negative reinforcers
LO 4
32
Figure
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5.5 Positive versus Negative
Reinforcers
LO 4
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Immediate versus Delayed Reinforcers
• Immediate reinforcers are more effective than delayed reinforcers • Short-term consequences of a behavior provide
more of an incentive than the long-term consequences
LO 4
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Primary and Secondary Reinforcers LO 4
• Effective due to the biological makeup of an organism
• Examples - Food, water, warmth, and pain
Primary reinforcers
• Acquire value due to association with established reinforcers
• Example - Money
Secondary (conditioned) reinforcers
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Extinction and Spontaneous Recovery in
Operant Conditioning
• Extinction • Results from repeated performance of behavior
without reinforcement
• People can reinforce themselves for desired behavior by telling themselves they did a good job
• Spontaneous recovery • Adaptive in operant and classical conditioning
• Reinforcers are available after time elapses
LO 4
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Reinforcers versus Rewards and Punishment
• Reinforcers are known by their effects • Rewards and punishments are known by how
they feel
• Reinforcers increase the frequency of the behavior followed • Punishments decrease the frequency of the
behavior and suppress undesirable behavior
LO 4
37
Figure
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5.6 Negative Reinforcers versus
Punishments
LO 4
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Positive and Negative Punishments
• Aversive events that decrease the frequency of a behavior • Positive punishment - Application of aversive
stimulus
• Negative punishment - Removal of pleasant stimulus
LO 4
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Discriminative Stimuli
• Stimuli that indicate whether a behavior will be reinforced • Behavior that is not reinforced tends to be
extinguished
• Example - Answering a telephone only when it rings
LO 4
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Schedules of Reinforcement
• Continuous reinforcement: Reinforcement of every correct response
• Partial reinforcement: Not every correct response is reinforced • Partially reinforced responses are more resistant
to extinction
LO 4
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Interval Schedules of Reinforcement LO 4
• Fixed amount of time must elapse before the correct response will result in a reinforcer
• Response rate falls after each reinforcement and picks up as reinforcement time approaches
Fixed-interval schedule
• Reinforcement is unpredictable
• Variable amount of time elapses
• Response rate tends to be low but steady
Variable-interval schedule
42
Figure
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5.7 The Fixed-Interval Scallop LO 4
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4. Truth or Fiction?
• Slot-machine players pop coins into the machines most rapidly when they have no idea when they might win
• TRUE!
LO 4
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Ratio Schedules of Reinforcement LO 4
• Fixed-ratio schedule: Reinforcement is provided after a fixed number of correct responses • Response rate tends to be high
- Enables organisms to make several responses before the next reinforcement
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Ratio Schedules of Reinforcement (continued) LO 4
• Variable-ratio schedule: Reinforcement is provided after an indefinite number of correct responses • High response rate is maintained through
unpredictability
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Applications of Operant Conditioning LO 5
Biofeedback training
Shaping
Behavior modification
Programmed learning
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Shaping
• Reinforces progressive steps toward a behavioral goal • As training proceeds, successive approximations
to the goal are reinforced
- Successive approximations: Behaviors that are progressively closer to a target behavior
LO 5
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5. Truth or Fiction?
• You can train a rat to climb a ramp, cross a bridge, climb a ladder, pedal a toy car, and do several other tasks—all in proper sequence
• TRUE!
LO 5
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6. Truth or Fiction?
• You have to make mistakes in order to learn
• TRUE!
LO 5
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Latent Learning
• Learning that is hidden or concealed
• In an experiment conducted by E. C. Tolman, it was found that rats could build a cognitive map of a maze • Cognitive map: Mental representation of the
layout of one’s environment
LO 6
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Contingency Theory
• Learning only occurs when CS provides information about the UCS
• In an experiment, Rescorla concluded that learning occurs only when the CS provides information about the US
LO 6
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Observational Learning
• Acquisition of skills by observing others • One is vicariously reinforced when one sees
modeled behavior being reinforced
• Can occur without engaging in overt responses • Paying attention to the behavior is sufficient
• Practice is required to refine acquired skills that may be latent
• Mirror neurons stimulate imitative behavior
LO 6
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Risk Factors of Violence and Aggression in
Media
Video games Television Music and
music videos
Movies Advertisements Comic books
LO 6
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Consensus on the Effects of Violence in the
Media
• Depiction of violence contributes to aggression via: • Observational learning
• Disinhibition
• Increased emotional arousal
• Priming of aggressive thoughts and memories
• Habituation
• Provision of aggressive scripts
LO 6
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Consensus on the Effects of Violence in the
Media (continued 1)
• Contributors to media violence • Cultural stereotyping of males and females
• Possible biological sex differences
• Moderating variables
- Social connectedness
- Academic achievement
LO 6
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Consensus on the Effects of Violence in the
Media (continued 2)
• Circular relationship exists between exposure to media violence and aggressive behavior
• Family factors may influence imitation of media violence • Parental rejection and use of physical
punishment
• Children who believe violence is inappropriate will be less aggressive
LO 6
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Figure
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5.8 What Are the Connections between Media Violence and Aggressive Behavior?
LO 6
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Teaching Children Not to Imitate Media
Violence
• Children should be informed that: • Violent behavior in the media does not
represent the behavior of most people and is not real
• Most people resolve conflicts by nonviolent means
• Real-life consequences of violence are harmful to the victim and often to the aggressor
LO 6
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Albert Bandura’s Study of Imitation of
Aggressive Models
• Questioned whether viewing aggressive behavior in the media would stimulate children to behave aggressively • Children imitated the aggressive behavior they
observed
LO 6
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Albert Bandura’s Study of Imitation of
Aggressive Models (continued)
LO 6
S ta
n fo
rd U
n iv
e rsity
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7. Truth or Fiction?
• Despite all the media hoopla, no scientific connection has been established between violence in the media and real-life aggression
• FICTION!
LO 6
KEY TERMS
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• Learning
• Classical conditioning
• Reflex
• Stimulus
• Unconditioned stimulus (UCS)
• Unconditioned response (UCR)
• Orienting reflex
• Conditioned stimulus (CS)
• Conditioned response (CR)
• Extinction
• Spontaneous recovery
• Generalization
• Discrimination
• Higher-order conditioning
KEY TERMS
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• Biological preparedness
• Counterconditioning
• Flooding
• Systematic desensitization
• Law of effect
• Reinforce
• Operant behavior
• Operant conditioning
• Operant
• Positive reinforcer
• Negative reinforcer
• Primary reinforcer
• Secondary reinforcer
• Conditioned reinforcer
• Discriminative stimulus
KEY TERMS
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• Continuous reinforcement
• Partial reinforcement
• Fixed-interval schedule
• Variable-interval schedule
• Fixed-ratio schedule
• Variable-ratio schedule
• Shaping
• Successive approximations
• Cognitive map
• Latent learning
• Contingency theory
• Observational learning
• Model
SUMMARY
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• Behaviorist and cognitive views of learning differ
• Classical conditioning is a form of learning in which organisms come to anticipate or associate events with one another
• Operant conditioning is a form of learning in which an organism learns to engage in behavior because it is reinforced
SUMMARY
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• Cognitive factors in learning include: • Latent learning
• Contingency theory
• Observational learning
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