PSYC305 U4db Key Assignment Draft

October 27, 2018

Psychology of Entrepreneurship and Intrapreneurship 

PSYC305-1804A-01 

Mayberry 

   Unfamiliar with the Web 2.0 technology, doing the research has been quite interesting. Seeing that the platform is more diverse in communication, and reaching out in education and business. Learning about it, Web 2.0 is better than the Web 1 series, and it has more to offer for any small or large company that want to interact more with the people who help contributed to the growth and development of the business.

  Reading information about Web 2.0 in the Journal of Research in Marketing and Entrepreneurship, article by Brian Jones and Norma Iredale, stated in many forms that Web 2.0 and its social nature assist with the creation of marketing opportunities by learning views shared together through online exchange. It also brings upon challenges and  opportunities in other sections, education management, and secures the reputation of the business. (para. 1) 

Web 2.0 has been introduced in universities, schools, and colleges for their students, staff and facility can communicate with each other through one or a couple of sites on the social web. Businesses are using the platform for stakeholders, employees, and consumers to teach and to discuss different matters. It creates the space for teaching, assessments, and learning entrepreneurship education. (para. 2)  Web 2.0’s presence on the social web is supposedly on a communication level. It show its more responsive, speedy, more effective in participation, and overall interactive. More businesses are jumping on this to make it happen for the stakeholders before the bottomline, brand, image, and reputation can be badly affected, or a success. (para. 4)

Elements that makes up Web 2.0

· Wikis

· Newsgroups

· Social networking and bookmarking 

· Podcasts

· Chat room

· Forums

· Blogs

· and Mail groups (Jones and Iredale, 2009.)

 A few examples of the usage of Web 2.0. One is from Britannica.com that states:

· One of Internet’s top bookstore, Amazon innovated that the total sales of the niche titles that went passed the mass market competition. The niche book’s quantity are the percentage of the higher sales of a handful of titles. Ecommerce was a new world for much more needed space. ( Britannica.com)

· Margaret Rouse made examples in TechTarget of how Wikipedia and social networking was also examples. Wikipedia is one of the oldest, best known wiki-based sites that allow its users to edit, contributed, and collaborated with the material on the site.

· Social networking, the infamous Facebook, Google+ that got recently dismissed, Twitter that is adding more characters to its posts, and LinkedIn, business world for business minds. (Rouse, n.d.)

(I hope I understood this right…feel free to correct me)

On KB Manage’s website, Kirton’s adaptation theory would explained that the new entrepreneur that start off everything from scratch technique would be on the creative adapters because of their risks and styles of running a business. And the intrapreneur that have been working at a business know what need to be improved more quickly that someone who just started a business. So it would be in the creative innovators side and score on who and how can they redevelop a service or product with limited resources and finances. (kbmanage.com)

References Cited:

· Jones, Brian and Iredale, Norma. (2009.) Entrepreneurship education and Web 2.0. Leeds Beckett University. Journal Of Research in Marketing and Entrepreneurship. Entrepreneurship_educational. pdf