Psychology

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The Confirmation Bias and Social Judgments

Consider this:

In an experiment Eldar Shafir presented research participants with the following scenario:

Imagine that you serve on the jury of an only-child sole custody case following a relatively messy divorce. The facts of the case are complicated by ambiguous economic, social and emotional considerations, and you decide to base your decision entirely on the following few observations. To which parent would you award sole custody of the child? Parent A, who has an average income, average health, average working hours, a reasonable rapport with the child, and a relatively stable social life; or Parent B, who has an above-average income, minor health problems, a lot of work-related travel, a very close relationship with the child, and an extremely active social life.

Who did you decide for in this issue? How you decided is more important here than who you decided for. The fashion by which we use our cognitive input to form strategies to solve problems establishes our "thinking personality." As pointed out in the readings of the text, there are algorithms and heuristics we create to come to conclusions about decisions. They can, however, be subject to certain obstacles like fixation or confirmation bias.

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