| | Stakeholder Analysis |
| | Directions: To conduct the stakeholder analysis, begin by identifying individuals and groups that are affected by, have influence over, or have an interest in solving the problem you are attempting to address in the organization. List titles and groups in the specified column. Do not list names of specific individuals. Next, describe the role of each individual/group using the corresponding column. It is important to determine whether or not the individual/group has a negative (-), indifferent (0), positive (+) or very positive (+) predisposition about the problem, and this should be noted in the corresponding column. Next, determine the individual/group level of influence and support using the "Current-State Matrix" terminology from the corresponding tab. Examine the remaining columns and use the research you have conducted to make notes about anticipated reaction and issues, motivation, driver, expectations of exchange, when the stakeholder needs to be involved in the change effort, stakeholder management activities, who delivers, when due, and status columns. |
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| | Title or Group | Role | Predisposition | | | | Support | Influence | Anticipated Reaction and Issues | Motivation, Drivers, Expectations of Exchange | When does this stakeholder need to be involved in the change effort? | Stakeholder Management Activities | Who Delivers | When Due | Status |
| | | | - | 0 | + | ++ | | | | | | | | | | | | | | | | | | | Support |
| | Marketing team | Implement new advertising policies and programs | 1 | | | | positive | positive | Better marketing practices | Team building activities and transparency | Throughout the project | Project operation | Training executive | Completion of the project | Pending | | | | | | | | | | positive |
| | Sales people | Carry out advertising activities | | 1 | | | positive | positive | formulation of effective sales strategies | Open communication and incentives | Throughout the project | Project operation | Sales representative | Completion of the project | Pending | | | | | | | | | | unsure |
| | Top management | Formulate strategies and policies useful in decision making | 1 | | | | positive | positive | Effective policy and strategy formulation. | Regular meetings and open communication | Throughout the project | System operation | Senior executive | Completion of the project | Pending | | | | | | | | | | neutral |
| | Shareholders/Investors | Provide financial support | | | 1 | | positive | positive | Financial issues, should avoid embezzlement of funds. | Flow of money | Each financial year | Project funding | Financial representative | Completion of the project | Pending | | | | | | | | | | negative |
| | Consumers | Make value to the whole organization | | | | 1 | positive | positive | Should be involved and consulted during the whole project | Feedback from the consumers | Continuously | Project operation | Individual | Completion of the project | Pending |
| | Employees | create value to the whole organization | | | | 1 | positive | positive | Their contribution is highly appreciated. Employees should be involved in several activities throughout the project | Good compensation policy. | Continuously | Project operation | Individual | Completion of the project | Pending |
| | Local media | Communicate message to the public and advertising | | | 1 | | positive | positive | Regulation of information to the media, internal information should not be disclosed to the public | Sharing of information, the information should not be misleading. | When passing sensitive information to the public | End user operation | Media head | Completion of the project | Pending |
| | Suppliers | Provide the necessary resources and manpower | | | 1 | | positive | positive | Should be involved to avoid bureaucratic issues. | Sourcing and pricing | Whenever required | System operation | Supplier | Completion of the project | Pending |
| | Trainers | Provide future support resources | | 1 | | | neutral | neutral | Build future resources for the organization | Feedback from senior managers, | During each phase of training | Project operation | Training executive | Completion of the project | Pending |
| | Regulatory bodies | Offer political support concerning policy norms and regulations | 1 | | | | neutral | neutral | Should be involved to avoid bureaucratic issues. | Political and policy support | Whenever required | System operation | Government head or politician | Completion of the project | Pending |
| | Community leaders | Help in decision making | 1 | | | | negative | negative | Avoid poor decision making. | Routine and continuous meeting with the organization throughout the entire project. | Whenever required | End user operation | Community head | Completion of the project | Pending |
| | Political leaders | Political support | | | 1 | | positive | positive | Political leaders engage in political activities relevant to the business | External forces | Whenever required | System operation | Local political leader | Completion of the project | Pending |
| | Public Relations | Advocating for the company | | | | 1 | positive | positive | Handling any negative publicity | Good public image | Throughout the project | Project operation | Public relation manager | Completion of the project | Pending |
| | Human resource | Advocating for the company | | | | 1 | positive | positive | Handling any negative publicity | Good public image | Throughout the project | Project operation | Human resource manager | Completion of the project | Pending |
| | Unions | Advocating for the company | 1 | | | | neutral | neutral | Fight for fair and ethical practices | Fairness and equality in the workplace | Whenever required | System operation | Union leader | Completion of the project | Pending |
| | Lobby groups | Advocating for the company | | 1 | | | neutral | neutral | Fight for fair and ethical practices | Elimination of unfair business practices | Whenever required | System operation | Advocate | Completion of the project | Pending |
| | Informal community leaders | Active decision making | | 1 | | | negative | negative | Involve community leaders to avoid community issues | Routine meetings | In each routine meeting | System operation | Community head | Completion of the project | Pending |
| | Local governemnt | Political support | | | | 1 | neutral | neutral | Policy formulation and regulation on tax | Differentiation from the organization | Whenever required | System operation | Government representative | Completion of the project | Pending |
| | Ethnic representatives | Unionary actions | 1 | | | | negative | negative | Ethical issues | Foster a good relationship | Whenever required | System operation | Ethical leader | Completion of the project | Pending |
| | Other sources of funds | Financial support | | | | 1 | positive | positive | Financial issues | Observe the regulations and guidelines stipulated by law | Each financial year | Project funding | Financial representative | Completion of the project | Pending |
| | Youth representatives | Political support | | 1 | | | unsure | unsure | Formation of unions | Policy of differentiation | Whenever required | End user function | Youth head | Completion of the project | Pending |
| | Political leaders | Political support | | | | 1 | unsure | positive | Political leaders engage in political activities relevant to the business | External forces | Whenever required | System operation | Local political leader | Completion of the project | Pending |
| | | | | | | | | | | | | | | Completion of the project | Pending |
| | Agency partners | Intermediary | | | | 1 | positive | positive | Poor distribution channels | Quick and easy delivery of goods and services | Whenever required | Project operation | Agent | Completion of the project | Pending |
| | Community advisory board | Decision making | | | 1 | | neutral | neutral | Engage community leaders to avoid community issue | Routine meetings | Each routine meeting | System operation | Community advisor | Completion of the project | Pending |
| | Financial analysts | Offer financial advice and consulting services | | | | 1 | positive | positive | Embezzlement and overbudgeting | Balance of the cashbooks | Each financial year | Project funding | Financial analyst | Completion of the project | Pending |
| | Competitors | Suistainable development | | 1 | | | neutral | neutral | Unfair competition | Exchange of practices and resources | Each business cycle | System operation | Competitor | Completion of the project | Pending |
| | Societies | Sustainable development | | 1 | | | neutral | positive | Adherence to Societal laws | Sustainable income | Whenever required | System operation | Society | Completion of the project | Pending |
| | Environmental groups | Ensure compliance of environmental laws | | 1 | | | unsure | unsure | Environmental compliance issues | Environment conservation | Whenever required | System operation | Environmental representative | Completion of the project | Pending |
| | Creditors | Offer financial support through credit services | | | | 1 | positive | positive | Financial issues | Consistent flow of money | Each financial year | Project funding | Creditor | Completion of the project | Pending |
| | Businesses | Investment | | | | 1 | positive | positive | Fair and equitable investment | Good reletionship and interactions | Each business cycle | Project operation | Business representative | Completion of the project | Pending |
| | Open Text | Predisposition Sum | - | 0 | + | ++ | Pulldown | Pulldown | Open Text | Open Text | Open Text | Open Text | Open Text | Open Text | Open Text |
| | | | 6 | 8 | 5 | 11 |
Hamham11
PSC-495-RS-StakeholderAnalysis11.xls
