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PUBLIC SERVICE ANNOUNCEMENT INSTRUCTIONS

What is a Public Service Announcement or PSA?

A PSA is a message designed to change public attitudes about a specific issue by raising

awareness about the issue. It is often delivered on television or radio as an ad, but can also be

delivered in a different format, such as a written brochure, poster, website, or blog.

Examples can be seen at the Ad Council website http://www.adcouncil.org/

In what format will your PSA be delivered?

This is up to you. You can make a recording of your message; a poster; you can create a brochure or a power point presentation. If you have another idea for delivery of your message, please see me.

What should your PSA include?

Your PSA should include information about the issue that is factual and informative and

persuasive. You want to alert people about the issue and convince them that it is important.

You want to motivate people to take action. Your PSA should be captivating and enlightening.

Here are some questions you should think about as you prepare your PSA: What do you want

people to know about the issue? Think about the “w” questions: Who? What? Where? When? Why? You can include helpful resources such as a website address, contact information, important statistics. Remember that you want to CONVINCE people of the importance of the issue!

What issue should your PSA focus on?

I am looking for new posters and brochures for “Why you need to take sociology” or “Why you should take sociology”. There will be extra points given to those who decide to go this route.

Or you may choose a social issue/problem to focus on. Feel free to think of others!

• Death penalty

• Wrongful conviction

• Child labor

• Child slavery

• Environmental issues such as deforestation, global warming, the need for clean water

• Global poverty

• Gun control

• Homelessness

• Hunger

• Living Wage

• Prison rehabilitation

• Refugees

• Sweat shops

PSA Grading Rubric

Criteria	40– Excellent	30 – Acceptable	20 – Fair	10– Unacceptable
Appropriate PSA Topic
Was it informative? Statistics, Contact info, etc…
Was it persuasive? Does it motivate people to act?
Does it capture people’s attention? It is visually exciting?
Is it creative and professional-looking?
Peer Grade
TOTAL: