Create a PR Strategy and English Grammar Revise
PR campaign strategy MUST include the following:
The Situation – 1-2 sentences about why you are creating the campaign.
Objectives – 3 bullet points that list your goals for the campaign – what measurable outcomes do you want your campaign to achieve? Please include your target audience.
Strategies – 3 bullet points that list your PRESS strategies, which describe ways in which you’d like to achieve your objectives.
Tactics – Each strategy should have a tactic, which will explain exactly how you will execute your strategies.
Targeted Media – At least 5 traditional media outlets will you target for this campaign. Hint: Should be outlets that will reach your target audiences.
Press Angles/Headlines – At least 5 headlines and an explanation of feature stories that you’d like to secure with the outlets you listed.
Social Media Campaign – How will you use social media to garner earned media for the campaign? Please list at least 2 social media platforms that you will use and explain why they are suitable for your campaign.
Social Media Posts – Please draft copy/mock post for each of the platforms you choose.
Headlines Example and Feature story :