Assignment about Public relation- Program/Campaign

PR Program/Campaign (Ch.6) Homework

Choose an PR event/campaign example (local/national or international) and describe elements of PR program that the chapter 6 identified. For example, identify background (situational analysis), goals, objectives, target audiences (key publics), strategies, tactics, and key messages of the campaign. Also identify whether the campaign was successful or not with tangible evidences, which is the evaluation part.

Length: 3 pages