Business-Finance-Accounting work

Research Propsal

Qassam Alshaikh

STR/581

February 14, 2015

Christina Behling

Research Proposal

Verizon Communications is American based company whose headquarter in in the prominent city New York, it deals in mobile business. It gives services of broadband and telecommunications. “Verizon Communications is one of the largest telecommunications providers in the world. Headquartered in New York, Verizon's global network reaches customers in more than 150 countries and services over 100.0 million Americans.”(Verizon Communcication Inc., 2015)

the major sector in which it deals are

· 4G LTE network

· 3G network

· Information services

It reestablished in 2001, under the name of Verizon before it the company is established in 1983 and that time it was Bell Atlantic Corporation. It is a public company and the predecessor of it is American telephone and telegraph company. The company came into being in 7th October 1983. The main products of the company is

· Network Services

· Mobile telephony

· Global Internet

· Broadband service

· Digital television

The basic working area of Verizon Communications Inc. is communications services and they provide it in a good way. According to IBIS World, (2014), “However, internet access revenue has experienced consistent growth. In the five years to 2014, IBISWorld expects Verizon's industry-relevant revenue to increase at an annualized rate of 6.0% to $9.9 billion.”(Verizon Communcication Inc., 2014)

Verizon gives these aspects of

· Wireless

· Line services

· Digital services

They provide their activities to

· Customers

· Markets

· Government

The company also gives solutions of the problems that relate to these sectors like:

· Network

· Internet

· wireless voice,

· data services

· Network

· Video data

· Internet access

Verizon provides different level of services into these sectors

· converged communications,

· information

· entertainment services

They provide their service through fiber optic network almost all over the US. The company offer services and different business solutions to the customers who live other than US region like they work round about 150 countries of the world. “Verizon Communications Inc. is engaged in providing wireless and wireline communications services, including voice, network access, broadband data and video services, and global internet protocol (IP) networks.”(Verizon Communcication Inc., 2014)

The areas include:

· The Middle East,

· African countries

· Countries of Asian Pacific range

Vision

There are two types of Vision Statements of the company first belongs to company’s actual vision and second is its proposed statements

Mission Statement

 There are two types of the company’s mission

· Actual Mission Statement of the company

They decided to makes people empowered and their businesses too so that it communicate with each other. We are also bounded to provide full range of communication that we open for our customers, investors and employees too.

· Proposed Mission Statement

Our company’s proposed mission is to keep stable our leadership in the field of communications with the help of stretching our boundaries continuously in the sector of technology and giving our customers those means to communicate they never thought them before.

Strategic Plan

The company designs its strategies into two sectors like in communication sector and wireless sector

· Strategies for communications

· For communication they used to bring fiber optics into their company

· Make their customer service according to latest digital age and matched it continuously

· Strategies for wireless

· They decided to build an open network so that everyone easily access it and used it

· They make plan to expand their working area and provide its working to other region and territories

· Business level Strategies

The company business strategy is changed because it is based up on company’s operating income. The reason behind it is that the Wireless section of Verizon is much profitable in the field of wireless communications and best among those which provide their services in United States and the core goal of the company is to continually implement all their key elements for their business strong and make strategy to make it no.1 in global world with distinction. The main objective of the company is to give sophisticated and high level service in quality vise that designed specially to meet the needs of their customers according to changing trends.

The company basic strategy is demanding a global volume then they decided to build a joint venture with Vodafone through this venture they covered 260 million population within the United States. This venture continuously fulfill the promises that they made when they start their venture plan and both companies are now feel proud upon themselves because their business are grown and expand its workings area within the increasing wireless industry.” (Verizon Wireless Interactive Timeline, 2015)

They give some unique services that make them differentiate among other competitors in the field of services, in that term they make some objectives for them:

· Provide high quality of network

With the help of CDMA [code division multiple access] technology we achieve high level of networking

· Improve data transmission

With the help of EV-DO (evolution and data optimization technology) they easily achieved this goal

Recources of Internal and External Environmental Analysis

The following resources will be used to make internal environmental analysis and external environmental analysis of Verizon.

· Verizon Wirless interactive Timeline. (2015).

· Verizon Communications Inc. - Financial and Strategic Analysis Review. (Global Data, October 2014)

· Financial Status Of Verizon Communication Management Essay. (Essays, November 2013)

· Verizon Communications SWOT Analysis. (Verizon Communication Inc. SWOT Analyis, October 2014)

· Verizon Wirless interactive Timeline. (2014). Available from EBSCO Host. (No. 100453685)  p1-10. 10p

References

Verizon Wirless interactive Timeline. (2015). Retrieved Feb 02, 2015, from