persuasive memo

INTRODUCTION

-Purpose Statement

1. Ideal/Mission

2. Barrier to that ideal

3. Proposed method to investigate solutions

RHETORICAL PURPOSE: to preview; to grab reader’s attention; to

convince reader that there’s an actual problem

BACKGROUND/HISTORY OF THE PROBLEM

-Explains what has been done to date

-Makes clear the details of the problem as it stands now

Rhetorical Purpose: To inform with specific details; to persuade

readers that the problem is real and necessary to address

AUDIENCE

-Specific audience/primary – why are they interested/affected?

-Secondary audience - why are they interested/affected?

RHETORICAL PURPOSE: Accurately describes reach/impact of

project

TOPICS TO INVESTIGATE

-Major subject material (keywords); Disciplines that are relevant;

specific books/articles/

RHETORICAL PURPOSE: To state clearly and accurately what you’ll

research and why you stop with those subjects

METHODS OF RESEARCH

-Describe HOW you’ll find your information

RHETORICAL PURPOSE: to prove that your methods are sound;

that your conclusions can be relied upon; to demonstrate your

understanding/authority over the subject matter; establish

credibility