Revise Proposal

4

Proposal

Request for proposal: New company website

October 11, 2021,

Mrs. Matilda Storm,

Gems Galore Jewelry,

Parker streets, London

UK, E1 7BS

Dear, Mrs. Matilda

I, John Wick, the senior chief web officer of Gems Galore Jewelry, am writing to present a business project, which is mutually beneficial for the organization and will enable an increase in our online sales, increase organization awareness, present an image that is professional and modern, engage and expand our customer base. I am writing in request of support with grand amount of $50,000. The purpose for this grant is for completion of the phase 1 of the project.

Overview

The vision for this project is to develop a website that will help increase the organization’s customer base and improve marketing methods

Introduction

Background

The organization have developed and created loyal customers base in London for the past few years. However, most of the customers age 35years and below, few customers are aged above 35 years and shop with Gems Galore Jewelry in-store. With more customers shopping online, I believe there is a great opportunity to increase as well as expand the customer base beyond our local area. Furthermore, the first website the organization developed in 2017 using free online template has remained unchanged till today and it looks unrefined as well as very dated. In addition it is not compatible with mobile as the new website the organization would need.

Proposed program

Description of project

The new website would be mobile-compatible, accessible to all individuals including the once with low vision and stylish. It will include:

· A page showing company’s history;

· Link to all company’s social media profile

· A blog that will be used to update customers on the business and jewelries through content management system

· Ecommerce store, which accepts all major credit cards including PayPal

· Contact page with company’s email, online contact form and telephone number.

In this project, I would be responsible for copywriting and content strategy, which includes;

· Optimization of mobile device and search engine

· Visual design

· Site graphics and customer service portal

· Software platform, which includes Front-end and back-end coding

· Limited vision users accessibility

· Training and technical support

· Testing as well as quality assurance

Timeline

I am ready to start this project on October 20, 2021. The process takes 7-9weaks, which depends on how fast I get the approval at each level or point. So, the new website is expected to be ready for testing and launching in the beginning of January, 2022.

Budget

For this new website am budgeting for $20,000- $30,000, with potential addition of $15, 000 for digital marketing and social media components and $5, 000 for other expenses such as training and testing.

Qualification and experience

I have an exceptional track record as a website developer and designer and have always worked and pushed to produce reliable, innovate and responsive websites. I have developed more than 10 websites in the past one year, with 5 years’ experience.