literature review - E-commerce industry - efficient supply chain management

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Declaration: I declare that the proposed project meets the requirements of my degree (* Tick the appropriate box). You can then delete those awards that are not relevant to you.

P Engineering Business Management The project should normally be related to

the management of:

• companies in the engineering sector;

• the engineering function within a non- engineering company or

• the supply chain within the engineering sector.

The project could address many different aspects such as operational, financial, human resourcing or strategic management issues.

If the focus of the project is outside the above industrial spectrum it MUST contain considerable comparative analysis of practices in the engineering sector.

Manufacturing Systems Engineering and Management The project should relate to product or

process technology, operations or management within a manufacturing context.

Supply Chain and Logistics Management The project should relate to a logistics

related topic eg purchasing/outsourcing, material/production control, inventory reduction, material flow, warehousing and distribution, supply chain management or transport planning.

My project relates to this definition in the following way: For Engineering Business Management: Engineering: The logic or model of entire supply chain in e-commerce industry is vital to company to achieve a both effectively and efficiently internal environment. This satisfies the Engineering component of EBM though the analysis of supply chain. Business: The competitiveness discussion of fresh food e-commerce supply chain and normal e-commerce supply chain directly relates to business since online retailers are businesses and have to compete in order to survive. This satisfies the Business component of EBM. Management: Companies have to be both effectively and efficiently managed if they are to compete in their industry. This satisfies the Management component of EBM through the analysis of customer satisfactory factors in supply chain.

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PROJECT OUTLINE

The Area and Idea of your Project This should be a brief summary of the idea of your Project, indicating its broad scope of the issues to be investigated. • People used to shop in the offline physical store. But now people transfer their shopping style

to online shopping or combine of online and offline shopping. Almost every product we can buy it online instead. So, we can see that retailers have to adjust the business strategy combine with Internet otherwise retailers will face a tough time.

• There is a fast-speed growth in e-commerce field in China over last 10 years. Especially the 5G is developing more mature, shopping online will no doubts be a future trend and be more mature. China now has several listed leading e-commerce companies (Alibaba/ JD.com) which are possess the largest market share over the world. Also, there is another type of e-commerce (missfresh) which operates fresh food or vegetable differs from the supply chain management of the normal e-commerce. Because of the uniqueness of fresh products that they provide, fresh online retailers have a larger challenge in supply chain management (faster delivery/ high quality/ freshness). It is because the large amount of frequent demand for fresh food from domestic market. There are some reasons for domestic e-commerce companies well-managed the entire supply chain to handle the huge amount of orders. Also, companies need to find out the mean customer satisfactory factors in supply chain, then to solve the customer pain points to maximize the customer satisfaction.

The Objective(s) of your Project This should state the purpose of your Project; i.e. what is it that you want to achieve? The objective of this project is to identify what are the business strategies/ competitiveness of leading e-commerce companies in supply chain. How different the fresh food e-commerce supply chain from the normal e-commerce supply chain. How companies manage the supply chain efficiently. How companies meet their customer need to maximize the customer satisfaction. The Title of your Project This should be as Concise as possible but should also Reflect the focus of the work to be investigated. A study of e-commerce industry manages supply chain efficiently to meets customer needs Strategic Importance / Business Relevance of your Project to the Company or industry (from which the project source was derived) Consultation with appropriate company personnel if appropriate, particularly for company-based projects. Currently, e-commerce industry has highly competitive pressure since each company wants to have the competitive advantages. But how do company achieve the competitiveness when e-commerce market selling almost the same products. One of the breakthrough points is the health and efficient supply chain. For example, you will lose customers if your company do not deliver products quickly and has an unorganized supply chain management. And these customers will go to your competitor online stores to find a better shopping experience. So, each company is optimizing their supply chain in order to maximize the customer satisfaction and keep customer for a long-time shopping. In other words, it is vital to companies identify the customer satisfactory factors.

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Background Reading List the main literature that is necessary to both develop your knowledge of the field of study to be investigated and that which is relevant to the Objective(s) of your Project. Substantial reading will be required to ascertain the supply chain management model of leading e- commerce (normal/ fresh) over the last several years, and relevant customer satisfactory factors in each steps of supply chain process. It is expected that these data will be obtained from: • Internet • Journals which have analysed this field • Annual reports of leading e-commerce companies Also, books and publications on how resources can be used efficiently through the use of the following techniques and their application to fresh food e-commerce supply chain: • Just-in-time (JIT) • Supply chain management and logistics • Inventory management • Business strategies/ competitiveness Overall Methodology of your Project A description of the overall approach and methods, techniques, or tools by which you will achieve the Project’s Objective(s). Step 1: collecting information and data for normal e-commerce supply chain and fresh food e- commerce supply chain to the following issues: • How is the online retailers’ supply chain operating? • How is the supply chain of fresh food online retailers differing than the normal supply chain? • What are the customer satisfactory factors in supply chain management? Step 2: Make a comparison between normal online retailers’ supply chain and the fresh food online retailers’ supply chain with regard to the issues listed in Step 1. Step 3: Conduct a survey with regard to the expectations of customers that frequent shopping online (both normal products as well as fresh food/vegetables) so that their expectations are known. This probably to be done by a Questionnaire survey Step 4: Relate what customer expectations are (from Step 3), how they can be satisfied, to what extent they are missing (from Step 1 and Step 2). Step 5: Examine how the techniques listed previously (see Background Reading) can be used by fresh food e-commerce to manage the supply chain. Step 6: Discuss how the company or industry meet customer need, find out customers pain point, and maximize the customer satisfaction in supply chain management

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Data Collection and Analysis Strategy Detail should be provided on the method for collecting and analysing the data evidence for addressing your research objectives / hypotheses. These issues are briefly explained in the previous sections see Background Reading” and “Overall Methodology/Research Design” Resource Requirements Identify the expected resource requirements (if any) to undertake the Project. Are any specialist resources needed (laboratory facilities, special computer software, etc.)? There are no specialist resources necessary for this project, other than the time required to collect and analyse the relevant information and data. Project Plan Provide rough detail of the major activities you envisage plus their approximate time scale. Alternatively, this can be represented as a Gantt chart using such as Microsoft Project and including as an Attachment. I prefer to attend the oral examination on 30 November 2020 2020 June & July Collecting information about the customer satisfactory factors in the supply chain management logics in e-commerce industry. August & September Completion of Chapter 1 Introduction, Chapter 2 Literature Review, Chapter 3 Research Methodology, and Chapter 4 – differences & competitiveness/ business strategy of e-commerce industry October & November Completion of Completion of Chapter 5 customer satisfactory factors in supply chain, Chapter 6 customer survey, Chapter 7 discussion, and Chapter 8 Conclusions and future outlook December Finally organising the report, making amendments and preparation for the oral examination. Significant Risks to Successful Completion Identify any significant risks which may affect the completion of your project and specify any possible contingency plans in response. • The likely difficulty of collecting all the relevant information and data (these may not be

available, and assumptions may need to be made), especially for those unlisted company (do not have annual report or related company own description)

• A large enough sample size for the Customer survey see Item 3 Overall Methodology/Research

Design)

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Initial Dissertation Structure Identify the main chapter headings and sub-headings of your planned dissertation, with a brief summary of the content in each. (The following are the chapters envisaged, they may change later after the project has commenced) Title page

Abstract Table of Contents

List of Figures List of Tables

List of Abbreviations Acknowledgements

Declaration Chapter 1 – Introduction 1.1 The e-commerce industry in China (external environment, development) 1.2 The brief introduction of leading company (pick 3-5 companies) 1.3 The importance of supply chain management in business 1.4 Layout of Report Chapter 2 - Literature Review Information about the supply chain management strategies to each leading company. The difference between normal e-commerce supply chain and the fresh food e-commerce supply chain. The related customer satisfactory factors in supply chain. Information to current management technologies such as inventory management (smart warehouse), JIT. Chapter 3 – Methodology (or Research Methodology) The approach by which the Objective of the Project will be achieved Chapter 4 – differences & competitiveness/ business strategy of e-commerce industry The type of services provided, the uniqueness structure • Pick 2-3 normal e-commerce companies, and pick 1-2 fresh food e-commerce companies • By using SWOT analysis Chapter 5 – customer satisfactory factors in supply chain How does fresh food e-commerce supply chain meet the customer needs? Chapter 6 – customer survey Design of questionnaire, collection and analysis of data Chapter 7 – Discussion Chapter 8 – Conclusions and future outlook Appendices References

Bibliography

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