Service experience in hospitality industry

PROPOSAL DEVELOPMENT AND PRESENTATION:

KEY POINTS EVELINA GILLARD

ABSTRACT PAGE

 It is a page with working proposal title, single-spaced abstract text no longer than 400 words and a list of 5 to 10 key words, representing key terms in the proposal. An abstract summarizes the essence of your research proposal. It should contain the following information:

 Statement of the Problem: Explain very briefly the background of the problem that your paper aims to address.

 Research Question: State briefly in one or two short sentences which scientific question pour paper attempts to answer, which hypothesis you want to test or which specific problem you are attempting to solve.

 Indicate your key research topic / construct

 Indicate your key construct dimensions (key characteristics that you will examine)

 Indicate how is it related to other constructs important for your study (to show that studying your construct matters)

 Antecedents of your construct (reasons why it may occur)

 Outcomes (what happens, when it occurs; results or direct observations)

 Consequences (how does your construct affect other things, people, or more general constructs)

ABSTRACT PAGE

 Proposed Research Methodology: Describe which research design you propose to use in your investigation.

Explain how you plan to collect the data, which type of data and from which sources. State which main outcomes

you are interested in and which measurements of the main outcome you would like to use.

=> Indicate your research strategy

 Expected findings, their interpretation and conclusion: State briefly in one or two short sentences which

contribution your proposed research will make and which implications your findings may possibly have for theory

or practice.

=> Indicate which research contribution to the literature you hope to make (ex. a description, a

market overview, a classification, a proposition for future testing, etc)

RESEARCH FIELD DESCRIPTION

 It should indicate the research field(s) of the study

 Ex. leadership, strategy, marketing…

INITIAL LITERATURE REVIEW

 This section involves an initial literature review providing a critical analysis of key literature sources pertinent to

the research topic. Provide comprehensive coverage of the major areas of the study and integrate these areas by

giving the key construct definition, its dimensions and connection to other constructs, describing an existing

theoretical framework or deriving a conceptual framework.

RESEARCH METHODOLOGY

 This section involves a proposition about the ways of answering your research question.