URGENT

Proposal Creation

EXECUTIVE SUMMARY

Problem Statement

Keeping communities involved and customers pleased ensures a project's initial success. As a result, our project necessitates a significant time and energy investment in order to understand and maintain engagement with our target audience. We need to design strategies that will provide our brand a competitive advantage in order to better serve our audience and expand into new areas. The major focus is on long-term management, which includes creating our brand's long-term assets, fostering long-term consumer loyalty, and increasing shareholder long term value. Organic growth due to invention is another important aspect, with the balance coming via licensing, collaborations, and acquisitions. New market R&D centers create goods based on local knowledge. This proposal discusses on how the to navigate through to have a successful project.

Proposed Solution

1. Keeping the 4P’s in a reasonable range

The marketing strategy, which includes the 4Ps (product, pricing, location, and promotion), is among the most widely used marketing principles. Our strategies re going to be based on clustering 4P’s marketing strategy.

PRODUCT	PRICING	PLACE	PROMOTION
· Brand	· Discount	· Market	· Advertisement
· Services	· Offer price	· Channel	· Publicity
· Packaging	· Credit policy	· Distribution	· Sales promotion

Commercial marketing's four pillars. The marketing strategy is an important part of creating a social marketing strategy. The strategic communication mix is predicated on the commercial marketing strategy.

2. Application of technology

Another concern raised was inclusion of technology and its application on the project.

a) Connect with people.

Among the most appealing aspects of technology is the opportunity to interact and connect with others at any time. In the United States, more individuals are gravitating toward using technology for connectedness.

b) Improve marketing strategies.

Technology is an excellent way to communicate with consumers and staff. Even working remotely is a hot topic these days. Coming to current technology, delivering email campaigns and newsletters to certain clients may help a firm expand over time.

c) Make advantage of social media as a tool.

Increase the project's commercial potential by promoting and advertising it online. It's also a good idea to set up an online customer experience that can assist clients with any questions they may have.

3. Increase Marketing capital

To stay ahead of the competition in our target market, we'll increase our marketing budget. We'll put $300,000 towards the marketing approach. However, in determining how to allocate the funds, we recognized and grouped the 4P's into clusters (as seen in the picture) so that the marketing team would have an easier time distributing resources. We discovered that service marketing differs from products marketing in that services are intangible, perishable, have a human component, and are utilized concurrently with their production. The marketing strategy does not fully serve the conditions surrounding a service experience since the personal contact with the consumer and the quality of the service are equally as essential as the things supplied.

Competitive advantage

In terms of worldwide marketing strategy, we'll stay ahead of the curve and build a robust distribution network. Since its start, the organization has built a reputation for remarkable achievements and performance. To establish reputation and outstand our accomplishments and productivity, we shall develop our brand through different actions such as launching campaigns, sponsorships, and presenting our CSR initiatives.

Product strategy- Our portfolio will include a diverse variety of items that will be sold under numerous names.

Price strategy- We'll have a well-thought-out pricing strategy. Our brand will keep its pricing within the range of the consumer price index. It is a pricing index used in the United States that takes into account the price of things that customers can afford. The corporation is also conscious of its social responsibilities, and as a result, it has collaborated closely with the government.

APPENDICES:

MARKETING STARTEGY

Application of technology

References:

Andreasen, A.R. (1994), “Social marketing: its definition and domain”, Journal of Public Policy and Marketing, Vol. 13 No. 1, pp. 108-114, doi: 10.2307/30000176.

Andreasen, A.R. (2002), “Marketing social marketing in the social change marketplace”, Journal of Public Policy and Marketing, Vol. 21 No. 1, pp. 3-13, doi: 10.1509/jppm.21.1.3.17602.

French, J. and Blair-Stevens, C. (2006), ‘Social Marketing National Benchmark Criteria, National Social Marketing Centre: UK

Lahtinen, V., Dietrich, T., & Rundle-Thiele, S. (2020). Long live the marketing mix. Testing the effectiveness of the commercial marketing mix in a social marketing context. Journal of Social Marketing.