Who can help me with a english proposal and powerpoint?

4

ENG 1350

Fall 2017

A Company’s Niche:

Your Proposal and Presentation

niche [nich, neesh] n. 1. A recess in a wall, as for holding a statue or urn. 2. A cranny, hollow, or crevice, as in rock. 3. A situation or activity specially suited to a person's interests, abilities, or nature. A special area of demand for a product or service. The American Heritage Dictionary of the English Language

“Starbucks did it. So did Sam’s Club. For that matter, McDonald’s did, too. They carved themselves a successful business niche. When Starbucks came on the scene, it raised coffee from a mere beverage to a culture in its own right. Warehouse clubs like Sam’s made shopping in bulk fashionable and before McDonald’s, fast food was downright slow.” SCORE: "Counselors to America's Small Business"

<http://www.score.org/60_guide_market_niche.html>

The Assignment

Research a company related to your career interest. After gaining an overview of the company through preliminary research, identify what makes the company unique (in other words, a niche), and share your findings in two ways:

· a computer-generated presentation proposal.

· a PowerPoint presentation.

The assignment is worth 200 points: proposal conference with first draft is 50 points; proposal final draft is 50 points; presentation is 50 points; PowerPoint slides and printout are 50 points. The proposal is evaluated by the rubric; evaluation for slides and presentation are explained in an upcoming handout.

Note: WS 7, your proposal prewriting sheet, is 20 worksheet points.

The Company

Your topic will be a Fortune 500 or large, well-known company with a presence in Michigan, preferably related to your current or future career. It should be large enough for you to find information through Internet and database sources.

The Company’s Niche

Rather than researching and presenting about the company in general, you will focus on one niche. Here are examples:

· If you choose Ralph Lauren, you might go to the company Web site to gain an overview of products, services, and programs. After, you might search the Internet or business databases to find electronic articles from professional journals. Through your research, you might learn that the company is an avid supporter of breast cancer awareness. You then might focus on Ralph Lauren’s commitment to breast cancer awareness.

· For Target, you might focus on its efforts to go green.

· For Kellogg Company, you might focus on its production of healthy foods for children.

· For General Electric (GE), you might focus on its manufacturing of

energy-saving products.

Your Prewriting

Follow these steps for prewriting:

1. TODAY: VISIT the library with our class to learn electronic research strategies.

2. RESEARCH companies and narrow to one.

As you begin your research, keep in mind that eventually your required three to four sources will be from:

· the company’s Web site.

· other electronic sources listed on the library handout.

· print sources such as trade journals (optional).

Note: Do not use books or personal interviews; they are beyond the scope of this proposal and presentation.

3. COMPLETE WS 7, a prewriting handout. After narrowing your topic, read about your company, and complete the prewriting handout to identify a niche. Then, meet with me to discuss your company and preliminary sources.

4. CONTINUE your electronic research. After your topic is approved, go on with your research by reading, printing out, marking up, and gathering information from recent sources.

5. (Optional) DESIGN a visual slide plan. If you want to, you may receive extra credit for completing the slide plan handout before creating your slides in PowerPoint. (The slide plan handout will be on D2L under Contents.)

Your Written Proposal

Your proposal should be one full page in 12-point Times New Roman, single spaced within paragraphs and double spaced between them (see page 203 and proposal sample handed out in class). At the top, it should have a header with proposal title and identifying information. Next, it should have these parts in this order:

Purpose: One paragraph that tells the purpose of your research and presentation. This should tell which company you have researched, what type of company it is, what its niche is, and why you are interested in the company.

Methods of Research: One paragraph that tells how your research began and lists three to four sources in MLA style in alphabetical order with hanging indents.

Presentation Content: One paragraph that begins with a lead-in sentence followed by three to four bulleted main points that you intend to cover in your presentation. This list of main points must have details from your research. After each main point, indicate in parenthesis which source the information is from. (More on this soon.)

Request for Approval: One or two sentences asking me to approve your topic. Express appreciation, and include your contact information.

Note: Your proposal should be in your own words and should follow guidelines from “Proofreading Pointers.” (For instance, you should not use verb contractions.)

Your First Draft Conference

You will meet with me at your scheduled time with your proposal first draft and annotated article printouts. After, you will revise to prepare a final draft.

Your Oral Presentation

Your three- to five-minute presentation should use Public Speaking Format and eight PowerPoint slides saved on a flash drive or through e-mail and presented on our Smart Station. (More on this in an upcoming handout.)

The Process

1. Today: As homework, begin your research and narrow your topic. Complete the prewriting handout (WS 7).

2. October 30: Hard copy of WS 7 due. I will talk to you briefly about your topic in class. More on MLA style, proposals, and Public Speaking Format. First-draft conference sign-up.

3. November 6: Conferences. Arrive at your scheduled time. Bring two hard copies of Proposal and one printout of each annotated article/Web page source.

4. November 13:

· Bring PowerPoint slides first draft on your USB drive and one printout of your slides. Print them as “handouts” with four slides per page on two pages. We will give feedback on slides in groups or as a class and revise, edit, and proofread in class.

· Though your proposal final draft is not due until November 20, the dropbox should be open by today if you want to upload it early.

5. November 20:

· By the start of class, submit your proposal final draft to D2L. Under Assessments, click Dropbox. Then, click Proposal. Upload your final draft, and click submit.

· At the start of class, turn in a hard copy of your PowerPoint slides. Black and white is okay. Make sure they are legible.

· In class, give your oral presentation. Save your PowerPoint slides on your USB drive to show on the DocCam. Print them four per page again.

· For extra credit, you may turn in a slide plan handout, if you chose to do one (optional).

Library Presentation Notes

Write library notes below, or use the library handout for notes.