proposal

Proposal Submission

After reading the first chapter of your textbook, select a local not-for-profit organization or a

small business in your area. You will be required to identify a specific marketing

communication problem the organization has that you would like to address. (We use the

term “marketing communication problem” broadly to refer to any managerial issue that can

be addressed using marketing communications.) The managerial issue may be related to a

specific product or service, or it may be a general issue that affects the whole organization.

Before you proceed, you should meet with the manager of the organization or business to

discuss your project and ask for her or his approval and collaboration. Assure the manager

that all input he or she provides will be held in confidence and that, depending on this input,

the project may be useful for the organization. This step is very important because you will

need internal data about the organization to complete your second assignment.

Once you have obtained the approval of the manager, submit a proposal that outlines a

brief description of the organization and the marketing communication problem

you plan to address. This proposal should not exceed one page (double spaced). If you

have any difficulty finding an organization willing to collaborate with you, contact the

Student Support Centre. They will inform your Academic Expert, who will be happy to

provide you with some suggestions.

After your Academic Expert approves your proposal, make your own schedule for the

completion of the three assignments. The suggested Course Schedule is a good starting

point, but a timetable that takes into account your own constraints could be more effective

in helping you budget your time accordingly.