business plan

Group Member Names: Zhixiang Cai, Shengqin Yi，Bin Lou

Date:4/12/2019

TOPIC: Clothing Co.

Genre of final product:

What is it?

A business plan is a written document of the future of your company, including company object, missions, background, strategies of sales and so on.

Who reads it?

Our investors, venture capital, etc

What is it for?

The main purpose of the business plan is to tell investors what is writers’ strategy of how to manage and run the new company. It helps the new business to get funds from investors because they want to see the desirable rate of return.

Rhetorical situation:

Audience for the project:

Target consumer, individuals who are interested in our program, etc.

What are the audience’s needs?

Apparently, audiences need is to see the desirable rate of return for their investment.

What is the author’s purpose?

To get funds and advices from investors.

What are the authors’ roles?

Authors’ role can be a co founder or an entrepreneur.

What is the document’s timing?

The business plan is always posted at the very beginning of a business.

Audience for the oral presentation:

your classmates and teacher

Potential Title for Final Product: Business plan for a fashion company

Briefly explain your project idea:

We are going to do the research about the current market and grab some datas for our business plan. The purpose of data serves to estimate budgets. Our start-up plan to do import clothings and sneakers to US. As result, it is pretty important to create the background story of our brand because it add value to customers. What we still need is a design of our brand logo, and our website and social media account to help us advertise. By doing research to know better about our competitors, we then need to estimate our advantage and disadvantage. Finally, an expected rate of return is need for investors so they can know their payback period.

DOCS:

What will be the DESIGN of your final product?

The picture and database should be provided in order to analyze our business in order to analyze the consumer psychology.

What will be the ORGANIZATION of your final product?

Organization should be neat and cleaned, and important information need to be pointed out . The paper may be written in the APA format.

What will be the CONTENT of your final product?

The meaning of the paper can be easy to understand for the target audience. The thesis statement need to be claimed and analyzed.

What will be the STYLE of your final product?

The paper need to be written in the third person. In some cases, academic language is needed in the writing paper.

What will be the disciplinary values demonstrated by your final product?

Product reputation can be known by the target consumer. The more valuable information can be known by the target audience.

Notes, questions or concerns:

Can the business program be made famous?

What profit can be made once the business is started.

Back up idea: Briefly select and explain a backup idea for your project.

Table of contents

Introduction: Our story, About us, Meet with team SY

What we need: the source of products, etc. SY

Market description ZC

Manufactory plan ZC

Costs budget: $10,000 minimum ZC

Advantage: Easy to be purchased by consumer BL

Disadvantage (Barriers): The source of consumer BL

Human resourse BL

Conclusion: Thesis statement of our program SY

FINANCIAL STATEMENT ZC