Research paper

The purpose of this paper was to investigate Food Safety Law of the People’s Republic of China and Law of the People’s Republic of China on the Protection of Consumer Rights and Interests. This paper has chosen KFC Sudan I accident which happened in China in 2005 to analyse the application of those two important laws mentioned above. This paper will focus on discussing the solutions KFC used to solve the legal issues and evaluate their effectiveness.

Kentucky Fried Chicken (KFC), one of the leading fast-food restaurants in the world, got into a food safety crisis in China in 2005. On March 15th 2005, during a food inspection launched by Shanghai food safety department, Sudan I was found in the sauce of New Orleans roast chicken wings and hamburgers. Sudan I is a red dye which can cause cancer and is forbidden to be used in food (“Banned Dye Sudan I Found in KFC Sauce”, 2005). There were more than 1300 KFC restaurants in China when this accident happened. This food safety review generated bad publicity and impaired sales in China (“KFC Sudan I Accident”, 2005). KFC’s use of Sudan I in its products and selling products containing cancer-causing compound to consumers severely violated Food Safety Law of the People’s Republic of China and Law of the People’s Republic of China on the Protection of Consumer Rights and Interests. Under the pressure of legislation and media, KFC apologised and came up with a series of solutions to fix the accident and compensate for the mistake.

This paper is aiming to provide people and organisations who are interested in doing business in China with knowledge on China’s Legislation and its application in business in China’s business environment.

Reference List:

Banned Dye Sudan I Found in KFC Sauce. (2005, March). CHINA daily. Retrieved from http://www.chinadaily.com.cn/english/doc/2005-03/17/content_425856.htm

KFC Sudan I Accident. (2005, March). LSZJ. Retrieved from https://www.lszj.com/3yue/3yue15ri/4241.html