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362 Part Three Western Civilization in Ct·isis

For hours the blackhaired Jewish boy lies in wait, with satanic joy on his face, for the un- suspecting girl whom he disgraces with his blood and thereby robs her from her people . He tries by all means possible to destroy the racial foundations of the people he wants to subjugate.

But a people of pure race conscious of its blood can never be enslaved by the Jew; here- mains forever a ruler of bastards .

Thus he systematically attempts to lower racial purity by racially poisoning individuals.

In politics he begins to replace the idea of democracy with the idea of the dictatorship of the proletariat.

He found his weapon in the organized Marx- ist masses, which avoid democracy and instead help him to subjugate and govern people dic- tatorially with his brutal fists .

Systematically he works toward a double revolution, in economics and politics.

With the help of his international contacts he enmeshes people who effectively resist his attacks from within in a net of external ene- mies whom he incites to war, and, if necessary, goes on to unfurling the red flag of revolution over the battlefield .

He batters the national economies until the ruined state enterprises are privatized and sub- ject to his financial control.

In politics he refuses to give the state the means for its self-preservation, destroys the bases of any national self-determination and defense, wipes out the faith in leadership, den - igrates the historic past, and pulls everything truly great into the gutter.

In cultural affairs he pollutes art, ~terature, theatre, befuddles national sentiment, subverts all concepts of beauty and grandeur, of noble- ness and goodness, and reduces people to their lowest nature .

Religion is made ridiculous, custom and morals are declared outdated, until the last props of national character in the battle for survival have collapsed. . . . '

Thw the Jew is the big rabble-t"Oltser Jot· the com- plete destruction of Germany. Wherever in the world

we read about attacks on Germany, jews m·e the source, just as in peace and during the war the news- papers of both the Jewish stock market and the Marxists systematically incited hatred against Ger- many. Country after country gave up its neutrality and joined the world war coalition in disregard of the true interest of the people.

Jewish thinking in all this is clear. The Bol- shevization of Germany, i.e., the destruction of the German national people-oriented intelli- gentsia and thereby the exploitation of Ger- man labor under the yoke of Jewish global finance are but the prelude for the expansion of the Jewish tendency to conquer the world. As so often in history, Germany is the turning point in this mighty struggle . If our people and our state become the victims of blood- thirsty and money-thirsty Jewish tyrants, the whole world will be enmeshed in the tenta- cles of this octopus . If, however, Germany lib- erates itself from this yoke, we can be sure that the greatest threat to all humanity has been broken ....

Hitler was a master propagandist and advanced his ideas on propaganda tech- niques in Mein Kampf. He mocked the learned and book-oriented German liberals and socialists who he felt were entirely un- suited for modern mass politics . The suc- cessful leader, he said, must win over the masses through the use of simple ideas and images, constantly repeated, to control the mind by evoking primitive feelings. Hitler contended that mass meetings were the most effective means of winning followers . What counted most at these demonstra- tions, he said, was will power, strength, and unflagging determination radiating from the speaker to every single individual in the crowd .

PROPAGANDA AND MASS RALLIES

The task of propaganda does not lie in the sci- entific training of individuals, but in directing

rhe masses toward certain facts, events, neces- sit-ies, .etc., whose significance is to be brought uo.their attention.

'fhe essential skill consists in doing this so well that you convince people about the reality of a fact, about the necessity of an event, about -t?,he correctness of something necessary, etc. ... You always have to appeal to the emotions and far less to the so-called intellect .. ..

The art of propaganda lies in sensing the emotional temper of the broad masses, so that you, in psychologically effective form, can catch their attention and move their hearts ....

The attention span of the masses is very short, their understanding limited; they easily forget. For that reason all effective propaganda has to concentrate on very few points and drive them home through simple slogans, until even the simplest can grasp what you have in mind. As soon as you give up this principle and be- come too complex, you will lose your effective- ness, because the masses cannot digest and retain what you have offered. You thereby weaken your case and in the end lose it altogether.

The larger the scope of your case, the more psychologically correct must be the method of your presentation ... .

The task of propaganda lies not in weighing right and wrong, but in driving home your own point of view. You cannot objectively ex- plore the facts that favor others and present them in doctrinaire sincerity to the masses . You have to push relentlessly your own case ....

Even the most brilliant propaganda will not produce the desired results unless it fol- lows this fundamental rule : You must stick to limiting yourself to essentials and repeat them endlessly. Persistence on this point, as in so many other cases in the world, is the first and most important precondition for success .. . .

Propaganda does not exist to furnish inter- esting diversions to blase young dandies, but to convince above all the masses. In their clumsiness they always require a long lead be- fore they are ready to take notice. Only by

Chapter 12 Era of Totalitarianism 363

thousandfold repetition will the simplest con - cepts stick in their memories.

No variati'on of your presentation should change the content of your propaganda; you al- ways have to come to the same conclusion. You may want to highlight your slogans from vari - ous sides, but at the end you always have to reaffirm it. Only consistent and uniform pro- paganda will succeed . . .. Ev~ advertisement, whether in business or

politics, derives its success from its persistence and uniformity .. . .

The mass meeting is . . . necessary because a n in- cipient supporter of a new political movement will feel lonely a nd a nx iously isolated. He needs at the start a sense of a larger community which among most people produces vitality and courage. The same man as member of a military company or bat- talion and surrounded by his comrades will more lightheartedly join an attack than if he were all by himself. In a crowd he feels more sheltered, even if reality were a thousandfold against him.

The sense of community in a mass demon- stration not only empowers the individual, but also promotes an esprit de corps. The person who in his business or workshop is the first to represent a new political creed is likely to be exposed to heavy discrimination . He needs the reassurance that comes from the conviction of being a member and a fighter in a large comprehensive organization . The sense of this organization comes first to him in a mass demonstration. When he for the first time goes from a petty workshop or from a large factory, where he feels insignificant, to a mass demon- stration surrounded by thousands and thou- sands of like-minded fellows- when he as a seeker is gripped by the intoxicating surge of enthusiasm among three or four thousand oth- ers-when the visible success and the consen- sus of thousands of others prove the correctness of his new political creed and for the first time arouse doubts about his previous political con- victions-then he submits to the miraculous influence of what we call "mass suggestion ." The will, the yearning, and also the power of