Stats

Surname. 1

Proof

This survey intended to examine and investigate online buying from one state of the US. The researcher-distributed questionnaires mainly in the State of US but the major reliance were on the distribution through email and personal contacts. Initially, a total of 230 people were approached to get a response, out of 230, 80 were simply excluded from the research as the contacted persons have not used the internet for shopping and they have no knowledge or access to the online shopping so 150 respondents are studied for analysis and research. The distribution of the questionnaire to 150 educated US personnel who confirmed to be regular and experienced internet users was done by sending a questionnaire to the respondents through emails. They were requested to e-mail the filled questionnaire back to the researcher, go through the provided link of Google docs, and submit or provide the hard copy filled questionnaire.

The closed format style questionnaire that includes checklist questions, which included maximum, extend asking respondents to tick one or multiple-choice depending on the type of question to make more ease to the respondent. Ambiguous question is avoided such as frequently, good, bad, many, few, etc. These kinds of answers make two problems; introduce response bias and make the statistical analysis of the data difficult. The following will represent and discuss the results of the survey based on the 150 active internet users who participated and filled the questionnaire.

The questionnaire was designed to collect the primary data and analyze it further according to demographics, personal information, and social characteristics against the importance of trust, convenience, trust when they purchase online. The questionnaire was divided to, first, the demographics segmentation among the respondents and second, to collect the data about the factors like convenience, brand consciousness, safety, a trust which affect directly or indirectly to the decision-making process and ultimately highlight the typical behavior of a consumer while shopping online. In general, segmentation we have received the following responses such as;

Gender analysis

From the data analyzed in the excel file, it is clear that from the analysis the majority of the males are respondents of the survey as compared to females, 72% of males and 28% percentage of females have participated in this survey. The survey was conducted in one of the states of the US. It can be concluded that males do online shopping frequently as compared to females.

Age analysis

From the analysis in the exile file, it is clear that in this survey we have 71 frequencies in the age of 18 - 27 with a percentage of 47.33%, which is the highest percentage among other age distribution. In the age distribution of 28-37, there is a frequency of 49, which is equivalent to 32.67%. 14% fall in 38-47 age distribution and rest 6% fall in more than 48years old. The questionnaire responses mainly show the young generation, which is actively part of the research. The young generation purchases products online as compared to other generations.

Education analysis

From the excel results, the highest frequency 43.33 % among the respondents falls under the category of bachelor’s level of studies followed by the 35.33% who has the Master’s degree and above. A very nominal percentage of 21.33 % categorized in high school and middle school and below the level of studies. The US system of education is categorized under five levels preschool, middle school, high school, bachelor's, and postgraduate studies. From these results, bachelor students were the most active in the survey as they much spend their time online.

Martial analysis

From the results, the highest frequency of 46.67% among the respondents falls under the category of married followed by single that has a frequency of 39.33% in this survey. Those who fall under the category of divorced, separated, or widowed have the lowest frequency of 14%.

Monthly income

From the survey, it was analyzed that the highest frequency in income distribution falls under can’t tell, which is a very strange thing but from the survey, it is happening, maybe males are reluctant to tell their income while the majority of respondents are males and 28.67% fall under less than 1500.

Online buying

From the results, the majority of the respondents had never bought online anything. 57 of frequency which is 38 % of the total respondent; highest among others segmentation of frequently do purchase online. 26% of respondents have bought things online thrice or more in a month, 21.33% of respondents bought online things once in a month and 14.67% of respondents bought online things twice in a month. It is clear from the data that the majority of the people in the state of the US are not buying things online.

From the next question, the analysis of the respondents who buy products online will change and the sample will be 62% of 150, which equals 93 respondents. 38% of people had not made online purchases.

From the results in the excel file, 21.51% of highly agree products sold online are genuine and followed by 24.73% who agree on it too of 93 respondents. The respondents have the experience of buying products online.

From the results, most of the respondents highly disagree and disagree that providing personal details is challenging, the payment process is cumbersome, product differentiation is hectic, product quality is deceptive, product selection is typically hectic, and online buying causes compulsive buying behavior. As it is from this analysis, many people in the state buy products online and they have no problem with it. Some of the respondents are undecided with online buying activities.

Summary

The internet makes life simple and innovative. Trade has become more easy and fast when people are doing business online. The Internet provides new ways to promote business. The products and services of companies are promoted on the website and buyers can see the features of products before making a decision. This makes the website more essence when doing online business. The Internet gathers all competitors and consumers in one place. It brings a new channel to reach buyers through advertising and promoting products and services in the market. To create a questionnaire, the basis was based on deciding the main variables that needed to be investigated. The general Variable includes demographics, personal information, and social characteristics.

The price compatibility to the individual budget, new attractiveness on the products, and upcoming or new products are always what many online consumers keeping looking for in online shopping. The online buying saves money for transport and time for traveling since the goods can be bought when the consumer is at home or anywhere when he/she is accessing the internet. Online shopping does not have limits on consumers. The internet can be used for comparing prices of goods and services, news, visit social networks and search for information, and so on. The online consumer behavior can be impacted much by the recession.