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Your initial posting will likely consist of various paragraphs. Any outside sources that you use must be appropriately cited.
Your discussion should include:
1. A brief description of the product for which you are creating the advertising message, including the target market.
2. Which of the following creative strategies would you use and why? Fear appeal, sex appeal, humorous appeal, or celebrity endorsement?
3. Besides traditional advertising, would you use personal selling, sales promotion, public relations, or social media to promote your product? Why or why not?
The rubric for this discussion board is attached here. To complete the discussion board portion of this assignment, respond to the posting of at least one of your classmates. This includes substantive replies to classmates that add significantly to the discussion by building on others' comments, suggesting alternative solutions, pointing out problems, and even at times constructively disagreeing. When responding to another student's initial posting, please include his or her name (e.g., Bill, I think you missed the point!)
davnew
PromotionDiscussion.docx
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