Promotion Analysis

4/12/2018 Promotion Analysis Scoring Guide

https://courserooma.capella.edu/bbcswebdav/institution/BUS-FP/BUS-FP3030/170700/Scoring_Guides/u06a1_scoring_guide.html 1/1

Promotion Analysis Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Explain how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Does not identify how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Identifies how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Explains how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success.

Explains how an integrated communication aspect of a company's integrated marketing program contributes to a company’s economic success in relation to its competition in the marketplace.

Analyze a company's communications strategy.

Does not identify components of a company's communication strategy.

Identifies components of a company's communication strategy, but does not analyze them.

Analyzes a company's communications strategy.

Analyzes a company's communications strategy in relation to the intended customer or promotional audiences.

Assess potential improvements to a company's promotional strategy.

Does not identify potential improvements to a company's promotional strategy.

Identifies potential improvements to a company's promotional strategy.

Assesses potential improvements to a company's promotional strategy.

Proposes potential improvements to a company's promotional strategy and justifies those changes based upon identified weaknesses or opportunities.

Analyze promotional components of a sales approach.

Does not identify promotional components of a sales approach.

Identifies promotional components of a sales approach.

Analyzes promotional components of a sales approach.

Analyzes promotional components of a sales approach and explains how they support the sales process.

Describe the impact on management from proposed changes in a product's promotion strategies.

Does not identify impact on management from proposed changes in a product's promotion strategies.

Identifies impact on management from proposed changes in a product's promotion strategies.

Describes impact on management from proposed changes in a product's promotion strategies.

Describes impact on management from proposed changes in a product's promotion and suggests ways of addressing potential implementation challenges from these recommendations.