Principle of Finance Week 7 Assignment
10/9/21, 9:53 AM Project Two Guidelines and Rubric - FIN-320-T1991 Principles of Finance 21EW1
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Project Two Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
Analyze financial and investment decisions that add value to the organiza�on
Analyze financing op�ons to maximize investor value
Scenario
You are a financial analyst for the chosen business that you selected during your Module Two Journal assignment. Your supervisor
has discovered last minute that your business’s board of directors is looking for updates on the business’s financial health. Your
supervisor has asked you to write a report regarding the business’s current financial health and the available financial op�ons for
improving the business. You’ve also been asked to make recommenda�ons as to which op�ons the business should choose to best
support its financial health. Your supervisor will then use your report to present to the business’s board of directors, whose
members all have varying levels of knowledge in terms of finance.
Direc�ons
Using the business you chose from the Project Two Business Op�ons List, create a report for your supervisor to share with the
board of directors during their presenta�on. Keep in mind that your report needs to be easy for someone unfamiliar with finance to
understand, as not all of the board members for your business fully understand finance.
Using Mergent Online, locate the most recent quarterly financial statements for your chosen company, and use these statements to
support your analysis throughout the project. Refer to the Project Two Financial Assump�ons document located in the Suppor�ng
Materials sec�on for the assump�ons you need in order to analyze the three available financial op�ons outlined in the Financial
Analysis sec�on of the project direc�ons.
You are encouraged to use the Project Two Financial Analyst Report template located in the What to Submit sec�on to help
complete this project.
Specifically, you must address the following:
1. Financial Analysis: In this sec�on of the report, you will use the most recent quarterly financial statements for your chosen
business and the Project Two Financial Formulas spreadsheet (located in the What to Submit sec�on) to calculate
appropriate financial formulas for assessing the business’s financial health. You will also analyze all three available financial
op�ons for improving the business based on your calcula�ons and the provided Project Two Financial Assump�ons
document.
A. Financial Calcula�ons: Calculate accurate financial formulas to assess the business’s current financial health.
Specifically, you must calculate the following:
Working capital
Current ra�o
Debt ra�o
Earnings per share
Price/earnings ra�o
Total asset turnover ra�o
Financial leverage
Net profit margin
FIN-320-T1991 Principles of Finance 21EW1 TM
10/9/21, 9:53 AM Project Two Guidelines and Rubric - FIN-320-T1991 Principles of Finance 21EW1
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Net profit margin
Return on assets
Return on equity
B. Working Capital Management: Explain the impact of working capital management on the business’s opera�ons.
Provide examples to support your claims.
C. Bond Investment: Analyze the risks and benefits of the business choosing to invest in a corporate bond, including
the necessary ethical considera�ons, appropriate calcula�ons, and examples to support your analysis.
D. Capital Equipment: Analyze the risks and benefits of the business choosing to invest in capital equipment, including
the necessary ethical considera�ons, appropriate calcula�ons, and examples to support your analysis.
E. Capital Lease: Analyze the risks and benefits of the business choosing to purchase a capital lease, including the
necessary ethical considera�ons, appropriate calcula�ons, and examples to support your analysis.
2. Financial Evalua�on: In this sec�on of the report, you will now determine if the three available financial op�ons in the
Project Two Financial Assump�ons document are appropriate for the business, considering the analysis you did in the first
sec�on. You will also explain financing and describe the business's likely future performance.
A. Financing: Explain how a business finances its opera�ons and expansion.
B. Bond Investment: Assess the appropriateness of a bond investment as a financing op�on for the business’s financial
health, using your financial analysis and other financial informa�on to your support claims.
C. Capital Equipment: Assess the appropriateness of a capital equipment investment as a financing op�on for the
business’s financial health, using your financial analysis and other financial informa�on to support your claims.
D. Capital Lease: Assess the appropriateness of a capital lease purchase as a financing op�on for the business’s financial
health, using your financial analysis and other financial informa�on to support your claims.
E. Short-Term Financing: Explain how poten�al short-term financing sources could help the business raise needed
funds for improving its financial health. Base your response on the business’s current financial informa�on.
F. Future Financial Considera�ons: Describe the business’s likely future financial performance based on its current
financial well-being and risk levels. Use financial informa�on to support your claims.
3. Financial Recommenda�ons: In this sec�on of the report, you will recommend which financing op�on(s) are the best for the
business to choose depending on its financial health.
A. Financial Recommenda�on(s): Recommend the most appropriate financing op�on(s) based on the business’s financial
health, including a ra�onale for why the op�on(s) are best.
What to Submit
To complete this project, you must submit the following:
Financial Analysis Report
Submit your completed report as a 3- to 5-page Word document with 12-point Times New Roman font, double spacing, and one-
inch margins. Or, you may use the provided Project Two Financial Analyst Report template if you so choose to help you complete
your report.
You will also need to submit the Excel files for your chosen business’s balance sheet, income statement, and cash flow statement
from Mergent Online.
Spreadsheet: Project Two Financial Formulas
Use this Excel spreadsheet to complete your calcula�ons for the project. You should have already completed parts of the
spreadsheet for your Project Two Milestone assignment.
All sources, including your Project Two Financial Formulas spreadsheet, should be cited according to APA style.
Suppor�ng Materials
The following resources support your work on the project:
Document: Project Two Financial Assump�ons
Use this document to help you complete this project.
Document: Project Two Business Op�ons List
Use this document to select your chosen business for this project.
Shapiro Library Resource: Mergent Online
10/9/21, 9:53 AM Project Two Guidelines and Rubric - FIN-320-T1991 Principles of Finance 21EW1
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Shapiro Library Resource: Mergent Online
Use this resource to help you complete this project.
Video: Mergent Online: Public Company Financials (4:46)
Watch this video from the Shapiro Library to learn more about how to access and use Mergent Online. Although this video shows
informa�on on the ‘As Reported Currency’ page within the Company Financials tab, for the purposes of this course, the best op�on
for loca�ng financial data can be accessed by clicking on ‘Standardized’ beneath the ‘Company Financials’ tab. This will allow you to
access the Standardized Annual Balance Sheet.
Shapiro Library FAQ: How Do I Cite a Company Profile From Mergent Online?
Use this resource to help answer any ques�ons you have about ci�ng from Mergent Online.
Project Two Rubric
Criteria Exemplary Proficient Needs Improvement Not Evident Value
Financial Analysis:
Financial
Calcula�ons
N/A Calculates accurate
financial formulas to
assess the business’s
current financial
health (100%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include calcula�ng
more accurate
financial formulas to
assess the business’s
current financial
health (55%)
Does not a�empt
criterion (0%)
6
Financial Analysis:
Working Capital
Management
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Explains the impact
of working capital
management on the
business’s
opera�ons, providing
examples to support
the claims (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explaining in
further detail the
impact of working
capital management
on the business’s
opera�ons or the
examples provided
to support the claims
(55%)
Does not a�empt
criterion (0%)
6
Financial Analysis:
Bond Investment
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Analyzes the risks
and benefits of the
business choosing to
invest in a bond,
including the
necessary ethical
considera�ons,
appropriate
calcula�ons, and
examples to support
the analysis (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include analyzing
more
comprehensively the
risks and benefits of
the business
choosing to invest in
a bond, including the
necessary ethical
considera�ons,
appropriate
Does not a�empt
criterion (0%)
8
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calcula�ons, and
examples to support
the analysis (55%)
Financial Analysis:
Capital Equipment
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Analyzes the risks
and benefits of the
business choosing to
invest in capital
equipment, including
the necessary ethical
considera�ons,
appropriate
calcula�ons, and
examples to support
the analysis (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include analyzing
more
comprehensively the
risks and benefits of
the business
choosing to invest in
capital equipment,
including the
necessary ethical
considera�ons,
appropriate
calcula�ons, and
examples to support
the analysis (55%)
Does not a�empt
criterion (0%)
8
Financial Analysis:
Capital Lease
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Analyzes the risks
and benefits of the
business choosing to
purchase a capital
lease, including the
necessary ethical
considera�ons,
appropriate
calcula�ons, and
examples to support
the analysis (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include analyzing
more
comprehensively the
risks and benefits of
the business
choosing to purchase
a capital lease,
including the
necessary ethical
considera�ons,
appropriate
calcula�ons, and
examples to support
the analysis (55%)
Does not a�empt
criterion (0%)
8
Financial
Evalua�on:
Financing
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Explains how a
business finances its
opera�ons and
expansion (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explaining in
more detail how a
business finances its
opera�ons and
expansion (55%)
Does not a�empt
criterion (0%)
7
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Financial
Evalua�on: Bond
Investment
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Assesses the
appropriateness of a
bond investment as a
financing op�on for
the business’s
financial health,
using financial
analysis and other
financial informa�on
to support the claims
(85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include assessing
more
comprehensively the
appropriateness of a
bond investment as a
financing op�on for
the business’s
financial health or
be�er using financial
analysis and other
financial informa�on
to support the claims
(55%)
Does not a�empt
criterion (0%)
8
Financial
Evalua�on: Capital
Equipment
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Assesses the
appropriateness of a
capital equipment
investment as a
financing op�on for
the business’s
financial health,
using financial
analysis and other
financial informa�on
to support the claims
(85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include assessing
more
comprehensively the
appropriateness of a
capital equipment
investment as a
financing op�on for
the business’s
financial health or
be�er using financial
analysis and other
financial informa�on
to support the claims
(55%)
Does not a�empt
criterion (0%)
8
Financial
Evalua�on: Capital
Lease
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Assesses the
appropriateness of a
capital lease
purchase as a
financing op�on for
the business’s
financial health,
using financial
analysis and other
financial informa�on
to support the claims
(85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include assessing
more
comprehensively the
appropriateness of a
capital lease
purchase as a
financing op�on for
the business’s
financial health or
be�er using financial
analysis and other
Does not a�empt
criterion (0%)
8
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financial informa�on
to support the claims
(55%)
Financial
Evalua�on: Short-
Term Financing
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Explains how
poten�al short-term
financing sources
could help the
business raise
needed funds for
improving its
financial health,
based on the
business’s current
financial informa�on
(85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include explaining in
further detail how
poten�al short-term
financing sources
could help the
business raise
needed funds for
improving its
financial health,
based on the
business’s current
financial informa�on
(55%)
Does not a�empt
criterion (0%)
7
Financial
Evalua�on: Future
Financial
Considera�ons
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Describes the
business’s likely
future financial
performance based
on its current
financial well-being
and risk levels (85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include describing in
further detail the
business’s likely
future financial
performance based
on its current
financial well-being
and risk levels (55%)
Does not a�empt
criterion (0%)
6
Financial
Recommenda�on(s)
Exceeds proficiency
in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
Recommends the
most appropriate
financing op�on(s)
based on the
business’s financial
health, including a
ra�onale for why the
op�on(s) are best
(85%)
Shows progress
toward proficiency,
but with errors or
omissions; areas for
improvement may
include
recommending more
comprehensively the
most appropriate
financing op�on(s)
based on the
business’s financial
health, including a
ra�onale for why the
op�on(s) are best
(55%)
Does not a�empt
criterion (0%)
7
Ar�cula�on of Exceeds proficiency Clearly conveys Shows progress Submission has 8
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Response in an excep�onally
clear, insigh�ul,
sophis�cated, or
crea�ve manner
(100%)
meaning with correct
grammar, sentence
structure, and
spelling,
demonstra�ng an
understanding of
audience and
purpose (85%)
toward proficiency,
but with errors in
grammar, sentence
structure, and
spelling, nega�vely
impac�ng readability
(55%)
cri�cal errors in
grammar, sentence
structure, and
spelling, preven�ng
understanding of
ideas (0%)
Cita�ons and
A�ribu�ons
Uses cita�ons for
ideas requiring
a�ribu�on, with few
or no minor errors
(100%)
Uses cita�ons for
ideas requiring
a�ribu�on, with
consistent minor
errors (85%)
Uses cita�ons for
ideas requiring
a�ribu�on, with
major errors (55%)
Does not use
cita�ons for ideas
requiring a�ribu�on
(0%)
5
Total: 100%
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