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ProjectThreeGuidelinesandRubric-BUS-225-R3804CritBusSkillsforSuccess23EW3.pdf

Project Three Guidelines and Rubric

BUS‐225‐R3804 Crit Bus Skills for Success 23EW3 MA

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Project Three Guidelines and Rubric - BUS-225-R3804 Crit Bus Skills for Success 23EW3 https://learn.snhu.edu/d2l/le/content/1228362/viewContent/21951017/View

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Competencies

In this project, you will demonstrate your mastery of the following competencies:

• U�lize informa�on from industry and scholarly sources to inform problem solving and decision making

• Analyze quan�ta�ve and qualita�ve data to solve problems and make decisions that impact organiza�ons and their

stakeholders

• Communicate professionally to diverse internal and external audiences

Scenario

Your presenta�on to the leadership panel of your company was well received. Now you must create a presenta�on for a wider audience—stakeholders from inside and outside the company—and include your decisions

and recommenda�ons, which were approved by the leadership panel. Remember that your presenta�on must convey professionalism and be visually appealing as well as informa�ve.

Direc�ons

Create a presenta�on of your research and data findings from Project Two including your decision and ra�onale.

1. Construct a professional business presenta�on for internal and external stakeholders.

a. Iden�fy your key message to both internal and external stakeholders.

b. Illustrate your key points using visualiza�ons.

c. Tell your story.

Specifically include the following in your presenta�on:

2. Communicate your decision about diversifica�on based on your analysis of the data and research.

a. Use visualiza�ons to tell the story of the (quan�ta�ve and qualita�ve) data.

b. Determine the likelihood of success based on the data and research collected.

c. Discuss the impact that moving to the new industry will have on the organiza�on and its internal and external stakeholders.

3. Detail your recommenda�ons for moving forward.

a. Summarize findings of the research performed.

b. Include research conclusions and reasoning.

c. Describe the ra�onale behind your recommenda�ons.

What to Submit

To complete this project, you must submit a Powerpoint presenta�on of 10 to 15 slides including speaker notes. Sources should be cited according to APA style.

Project Three Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Construct a Business

Presenta�on: Iden�fy Your Key

Message

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Key message is clearly iden�fied

to both internal and external

stakeholders

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include key

message that does not address

internal or external stakeholders

Does not a�empt criterion 10

Construct a Business

Presenta�on: Illustrate Your Key

Points

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Key points are clearly illustrated

with visualiza�ons

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include key

points that are incomplete or not

visually depicted

Does not a�empt criterion 10

Construct a Business

Presenta�on: Tell Your Story

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Story is easily understood Shows progress toward

proficiency, but with errors or

omissions; areas for

Does not a�empt criterion 10



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sophis�cated, or crea�ve manner omissions; areas for

improvement may include story

that is incoherent or not easily

recognized

Communicate Your Decision

About Diversifica�on: Use

Visualiza�ons to Tell the Story of

the (Quan�ta�ve and Qualita�ve)

Data

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Uses visualiza�ons to tell the

story of the (quan�ta�ve and

qualita�ve) data

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

visualiza�ons that do not tell the

story or are not of both

qualita�ve and quan�ta�ve data

Does not a�empt criterion 10

Communicate Your Decision

About Diversifica�on: Determine

the Likelihood of Success Based

on the Data and Research

Collected

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Determines the likelihood of

success based on the data and

research collected

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

determina�ons that are not

based on data or research

Does not a�empt criterion 10

Communicate Your Decision

About Diversifica�on: Discuss the

Impact That Moving to the New

Industry Has on the Organiza�on

and Its Internal and External

Stakeholders

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Discusses the impact that

moving to the new industry has

on the organiza�on and its

internal and external

stakeholders

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

missing components or cursory

discussions

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Summarize Findings of the

Research Performed

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Summarizes findings of the

research performed

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

summary that is missing

components or is incomplete

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Include Research Conclusions and

Reasoning

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Includes research conclusions

and reasoning

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

incomplete discussion of

conclusions or reasoning

Does not a�empt criterion 10

Detail Your Recommenda�ons:

Describe the Ra�onale Behind

Decision and Solu�ons

Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Describes the ra�onale behind

decision and solu�ons

Shows progress toward

proficiency, but with errors or

omissions; areas for

improvement may include

descrip�ons of ra�onale that are

missing key components or

ra�onale that is incohesive

Does not a�empt criterion 10

Ar�cula�on of Response Exceeds proficiency in an

excep�onally clear, insigh�ul,

sophis�cated, or crea�ve manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstra�ng an understanding

of audience and purpose

Shows progress toward

proficiency, but with errors in

grammar, sentence structure,

and spelling, nega�vely

impac�ng readability

Submission has cri�cal errors in

grammar, sentence structure,

and spelling, preven�ng

understanding of ideas

5

Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Uses cita�ons for ideas requiring Does not use cita�ons for ideas 5

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Cita�ons and A�ribu�ons Uses cita�ons for ideas requiring

a�ribu�on, with few or no minor

errors

Uses cita�ons for ideas requiring

a�ribu�on, with consistent

minor errors

Uses cita�ons for ideas requiring

a�ribu�on, with major errors

Does not use cita�ons for ideas

requiring a�ribu�on

5

Total: 100%

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