hotel management project

Hotel Project

Business Proposal: Section A

(Headings must be used.)

Prepared by:

Presented to:

Purpose: (State the purpose of this business report; use an infinitive phrase: to… )

I. City Research

(Introduce your city and tell the reader that research data on your chosen city can be found in Appendix, Tables A through D)

II. Location ( Provide the following information )

Address

Location Rationale (Write one brief paragraph explaining why you selected this city)

(Then, below write at least one well-developed paragraph on each segment of the hospitality industry in your chosen city; summarize and interpret data you provided in Tables A - D)

A. Hotel and Lodging

B. Food and Beverage

C. Travel and Tourism

D. SEE

D 1. Sports

D 2. Entertainment

D 3. Events

III. Targeted Market Segments

(At least one well-developed paragraph on each market segment. Refer to City Overview to explain

why you want to focus on each of these segments)

IV. Hotel classification (type)/service strategy/design/theme (One well-developed paragraph)

V. Ownership (One well-developed paragraph)

VI. City Demographics & Average Wage Rate (Include at least one graph or chart)

VII. Appendix (City Research Charts) C and D

VIII. Works Cited page